How to Verify Amazon Seller Leads (Without Wasting Time)

Finding Amazon sellers to partner with is easy. But finding real, trustworthy ones? That’s where most businesses fail.

The good news? With the right verification process, you can spot red flags before they cost you money. Here’s how.

Why You Can’t Skip Seller Verification

You spend weeks negotiating a deal with an Amazon FBA seller. Your team prepares marketing materials. You even line up retail buyers. Then, days before the first shipment, you realize—the seller’s account was suspended last month for counterfeit goods.

This happens more than you’d think.

The risks of unverified leads:

Financial loss (like Mark’s $12,000 mistake).
Wasted time chasing sellers who aren’t serious.
Reputation damage if you recommend a bad partner.

The upside of verified leads?

Higher close rates (you’re pitching to real decision-makers).
Stronger partnerships (trust = repeat business).
Better ROI (no more ghosted deals).

Step 1: The Storefront Check (Your First Filter)

Every Amazon seller has a public profile. But not all of them are what they seem.

Here’s what to do:

Open their seller page (look for the “Sold by” link on any product).
Scan their active listings. If every item says “Currently unavailable,” that’s your first red flag. Real sellers keep stock.
Check their feedback. A legitimate seller with decent volume should have:
- At least 50+ reviews.
- A 4.5-star average or higher.
- Recent activity (feedback in the last 30 days).

Pro Tip:
Tools like www.SellerContacts.com automate this by excluding sellers with suspensions or inactivity—so you don’t have to play detective.

Step 2: The Business Legitimacy Test

An Amazon storefront is just one piece of the puzzle. Real businesses leave footprints outside Amazon too.

What to look for:

A. Legal Registration

In the U.S., most legitimate sellers operate under an LLC or Inc. Search your state’s business registry (e.g., California’s Bizfile) for their name. No registration? That’s a gamble.

B. Online Presence

LinkedIn: Does the owner or company have a profile with real connections?
Website: Even a basic Shopify store adds credibility.
Address: Google their HQ. If it’s a virtual mailbox or empty lot, be wary.

Step 3: The Revenue Reality Check (No More Guessing Games)

A seller tells you they’re doing $500K a month. Sounds impressive. But is it real?

Here’s how to find out without taking their word for it:

1. Amazon’s Best Sellers Rank (BSR) – The Silent Truth-Teller

Every product on Amazon has a BSR number. The lower the number, the higher the sales.

Under #1,000? They’re moving serious volume.
#50,000+? Maybe 5-10 sales a day.
No BSR at all? The product hasn’t sold in weeks.

Real-world example:
A seller once claimed to be a “top supplier” of fitness gear. But when I checked their flagship product’s BSR? #112,000 in Sports & Outdoors. That’s maybe 2 sales a day—not the “thriving business” they promised.

2. Review-to-Revenue Ratio

Reviews don’t lie. Use this rough formula:

Amazon buyers leave reviews on ~5-10% of orders.
So, 100 reviews ≈ 1,000-2,000 sales lifetime.

If a seller says they’ve done $1M in sales but only has 80 reviews, something’s off.

3. Third-Party Tools for Hard Data

Tools like Jungle Scout or Helium 10 estimate monthly sales. But for verified revenue data, platforms like SellerContacts.com pull real numbers from multiple sources—so you don’t have to guess.

Step 4: The Contact Test (Proving They’re Reachable)

Ever emailed a seller and gotten radio silence? Or worse—a bounce-back?

Here’s how to verify contacts before you need them:

1. The Email Check

Send a test email with a simple question:
“Hi [Name], quick question—what’s your lead time on [Product]?”
No reply in 48 hours? Warning sign.
Bounced email? Bigger red flag.

Pro Tip:
SellerContacts.com’s leads include 99.8% accurate, human-verified emails—so you skip the inbox games.

2. The Phone Call Trick

Call their listed number. Say:
“Hey, I’m vetting suppliers and had a quick question about your Amazon business.”
Do they sound professional? Good.
Does the number disconnect? Run.

Story time:
A client once proudly showed me a list of 50 “verified” leads. I randomly called 5. Three numbers were disconnected. The other two? A pizza shop and a confused retiree.

Step 5: When to Walk Away (The Unspoken Rules)

Even if a seller passes the first four steps, some risks aren’t worth taking.

1. The “Too New” Trap

Sellers with <6 months of history are risky.
Why? They might fold at the first Amazon policy hiccup.

2. The Policy Violation Pattern

Check their feedback for warnings like:

“Seller didn’t honor return policy.”
“Product not as described.”
Multiple strikes? They’re one suspension away from vanishing.

3. The “Ghost Brand” Red Flag

No social media. No website. No LinkedIn.

Real businesses exist outside Amazon.
If you can’t find them anywhere else, neither can Amazon’s support team when things go wrong.

The Fast Path: Verified Leads Without the Work

Let’s be honest—manually vetting sellers takes hours per lead.

The alternative? Start with pre-verified leads from a trusted source.

How SellerContacts Solves This

Revenue-verified sellers (no more guessing).
Active accounts only (no dead storefronts).
Policy-compliant (no suspended sellers).
Direct contacts (no fake emails/numbers).

Example:
Need Home & Kitchen sellers doing $500K+ in the U.S.?

Filter by category, revenue, and location.
Export a list in 2 clicks.

FAQ: Smarter Verification

Can’t I just trust Amazon’s metrics?

Amazon doesn’t share seller revenue data. Tools like SellerContacts.com compile it from 30+ sources so you don’t have to.

How often do sellers go inactive?

About 15-20% of sellers drop off yearly. That’s why real-time data matters.

What’s the #1 thing sellers lie about?

Revenue. Always verify independently.

Final Thought: Trust, But Verify Twice

The best partnerships start with transparency. If a seller hesitates to:

Share basic business info,
Provide a working contact,
Or prove their sales claims…

They’re not ready for serious business.

Want to skip the vetting grind?
Get Pre-Verified Amazon Seller Leads