Top Tools to Find Amazon Sellers in 2025
Finding Amazon sellers is crucial for brands, agencies, and suppliers looking to expand their business. Whether you’re searching for potential clients, competitors, or suppliers, access to accurate and up-to-date seller data can make all the difference. The right tool can help you uncover contact details, revenue estimates, product categories, and business insights—allowing you to refine your strategy and maximize your opportunities.
To help you make an informed decision, we’ve evaluated the best tools available. Here’s a detailed breakdown of the most effective platforms for finding and analyzing Amazon sellers.
1. Seller Contacts – The Ultimate Amazon Seller Database
When it comes to finding Amazon sellers quickly and efficiently, no tool matches Seller Contacts in terms of data depth and accuracy. This platform boasts the largest Amazon seller database, covering millions of verified sellers across multiple global marketplaces. Whether you need direct contact details, revenue estimates, or business trends, Seller Contacts delivers the most actionable insights available.
What Makes Seller Contacts Stand Out?
Unlike general research tools, Seller Contacts focuses exclusively on Amazon seller data, ensuring a high level of accuracy. The database is regularly updated, so you’re not working with outdated or irrelevant information. Users can apply advanced filters to search for sellers based on:
- Geo-location: Find sellers in specific countries or regions.
- Revenue & Sales Volume: Identify sellers making over $1M annually or those within specific earning brackets.
- Product Category: Filter by niche, from electronics to home goods.
- Fulfillment Model: Differentiate between FBA (Fulfilled by Amazon) and FBM (Fulfilled by Merchant) sellers.
The Seller Map feature offers a visual representation of where sellers are located, making it easy to spot regional opportunities.
Who Should Use Seller Contacts?
If you’re in lead generation, wholesale distribution, or eCommerce services, this tool is ideal. Agencies offering PPC management, listing optimization, and account management can also use it to find high-potential clients. Brands looking for potential distributors or private label opportunities will also benefit from its comprehensive data.
2. Helium 10
Helium 10 is one of the most powerful all-in-one Amazon seller tools, offering deep insights into competitor performance, keyword tracking, and market trends. Although its primary focus is product research and listing optimization, it also provides seller discovery tools that allow users to analyze top-performing sellers within any category.
How Helium 10 Helps You Find Amazon Sellers
Helium 10’s Black Box tool enables users to search Amazon’s massive database to find sellers based on specific parameters. You can look up sellers by product sales, review count, and pricing trends.
For competitor analysis, the Xray tool provides insights into how sellers rank, price, and optimize their listings. You can also use Cerebro, Helium 10’s reverse ASIN lookup, to see which keywords drive sales for competing sellers.
Who Should Use Helium 10?
This tool is ideal for Amazon brands, private label sellers, and agencies that want to track competitor performance and market trends. If you’re an eCommerce consultant or a PPC manager, you can use Helium 10 to identify high-performing sellers and offer data-backed optimization strategies.
3. Jungle Scout
Jungle Scout is another widely used Amazon tool, particularly among new sellers and mid-sized brands. While it’s known for product research, it also provides tools to identify and analyze Amazon sellers based on their sales performance and product categories.
How Jungle Scout Helps You Find Amazon Sellers
The Product Database feature allows users to search through thousands of products and see which sellers are dominating specific niches. Jungle Scout also includes a Product Tracker, which enables businesses to monitor seller activity over time and track pricing and ranking changes.
Compared to Helium 10, Jungle Scout offers a simpler, more intuitive interface, making it a great entry-level tool for Amazon research.
Who Should Use Jungle Scout?
If you’re a small business, Amazon agency, or eCommerce entrepreneur looking for a budget-friendly tool to track seller trends, Jungle Scout is a solid choice. It’s also useful for product sourcing specialists seeking new suppliers.
4. AMZScout
AMZScout is another research tool tailored for Amazon product and seller analysis. Its Chrome extension makes it easy to evaluate sellers directly from the Amazon website, providing real-time data on sales volume, estimated revenue, and product demand.
How AMZScout Helps You Find Amazon Sellers
One of AMZScout’s standout features is its Product Database, which includes filters for identifying Amazon sellers in specific categories. Its Trend Analysis tool is particularly useful for spotting seasonal and long-term growth opportunities.
Who Should Use AMZScout?
If you’re looking for a lightweight, cost-effective tool for finding emerging sellers and profitable niches, AMZScout is worth considering. It’s especially popular among individual entrepreneurs and small-scale Amazon resellers.
5. Viral Launch
Viral Launch specializes in data analytics, sales tracking, and market intelligence, making it one of the best tools for Amazon sellers looking to analyze competitors.
How Viral Launch Helps You Find Amazon Sellers
The platform offers a reverse ASIN lookup, allowing users to uncover high-performing competitors and their keyword strategies. It also includes detailed sales tracking, which can help identify sellers with consistent growth patterns.
Who Should Use Viral Launch?
If you’re a PPC manager, brand strategist, or Amazon consultant looking for data-backed insights on seller performance, Viral Launch is an excellent choice.
6. Sellerly by Semrush
Sellerly is an Amazon-focused extension of Semrush, one of the world’s leading SEO and digital marketing platforms. It provides listing optimization tools, competitor insights, and keyword tracking to help users improve Amazon search rankings.
How Sellerly Helps You Find Amazon Sellers
While Sellerly doesn’t offer a traditional seller database, it provides deep analytics on Amazon listings, allowing businesses to track top-performing sellers in any category.
Who Should Use Sellerly?
If you’re already using Semrush for SEO and digital marketing, Sellerly is a valuable add-on for Amazon research. It’s particularly useful for brands focused on increasing organic traffic and conversions.
Comparison of the Top Amazon Seller Research Tools
Now that we’ve covered some of the best tools for finding Amazon sellers, it’s important to compare them based on key factors such as data accuracy, ease of use, features, and pricing. Below is a detailed comparison to help you choose the best tool based on your specific needs.
Feature Comparison Table
| Tool | Best For | Data Accuracy | Ease of Use | Key Features | Pricing (2025) |
| Seller Contacts | Lead generation, wholesalers, agencies | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | Largest Amazon seller database, contact info, revenue estimates, geo-filtering | Starts at $69/year |
| Helium 10 | Amazon sellers, agencies, PPC managers | ⭐⭐⭐⭐ | ⭐⭐⭐ | Competitor analysis, keyword tracking, ASIN lookup | Starts at $39/month |
| Jungle Scout | Small businesses, new Amazon sellers | ⭐⭐⭐ | ⭐⭐⭐⭐⭐ | Product research, seller tracking, niche validation | Starts at $49/month |
| AMZScout | Individual sellers, product sourcing | ⭐⭐⭐ | ⭐⭐⭐⭐ | Chrome extension, real-time seller data, niche research | Starts at $16.49/month |
| Viral Launch | Competitor research, PPC strategy | ⭐⭐⭐⭐ | ⭐⭐⭐ | Reverse ASIN lookup, sales tracking, keyword insights | Starts at $69/month |
| Sellerly (Semrush) | SEO optimization, eCommerce growth | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | Amazon listing optimization, keyword research | Free with Semrush |
As seen in the table, Seller Contacts is the strongest choice for direct seller data because it offers verified contact details, business insights, and revenue tracking. However, if you’re focused on competitor analysis, SEO tracking, or listing optimization, tools like Helium 10, Jungle Scout, or Sellerly might be more suitable.
How to Choose the Right Amazon Seller Research Tool
The right tool depends on your business goals. Here’s a breakdown of who should use each tool based on specific use cases.
If You’re Looking for Lead Generation & Direct Seller Contacts
Best Tool: Seller Contacts
Why? This platform offers direct contact details, revenue insights, and detailed seller profiles, making it ideal for agencies, wholesalers, and suppliers looking for new clients or partners.
If You Want Competitor Research & Product Tracking
Best Tools: Helium 10, Jungle Scout, AMZScout
Why? These tools provide product and seller insights, allowing you to track sales trends, keyword rankings, and niche opportunities.
If You’re a PPC Manager or Amazon Consultant
Best Tools: Helium 10, Viral Launch
Why? They offer reverse ASIN lookups, keyword tracking, and advertising insights, helping you refine PPC strategies for existing or potential clients.
If You Want Amazon SEO & Listing Optimization
Best Tool: Sellerly by Semrush
Why? This tool helps improve Amazon search rankings by providing keyword analysis, listing audits, and SEO-driven recommendations.
How to Maximize These Tools for Business Growth
Once you’ve chosen the right tool, the next step is learning how to use it effectively. Here are a few strategies to get the most out of your Amazon seller research.
1. Use Advanced Filtering to Find High-Potential Sellers
Tools like Seller Contacts, Helium 10, and Jungle Scout allow you to filter sellers by revenue, niche, fulfillment method, and geographic location. Instead of targeting all sellers, narrow down your search to find those that align with your business goals.
For example, if you’re an agency offering PPC management, focus on sellers who are scaling but struggling with visibility. If you’re a wholesaler, target sellers who have high sales but a limited product range, as they may be looking for expansion opportunities.
2. Track Competitor Performance & Sales Trends
For brands selling on Amazon, tracking competitor performance is key to staying ahead. Use Helium 10 or Viral Launch to analyze how competing sellers price their products, which keywords they rank for, and how their sales fluctuate over time.
By identifying high-performing sellers in your niche, you can adjust your pricing, marketing, and inventory strategies to stay competitive.
3. Generate Leads & Outreach Strategies for Agencies & Wholesalers
If you’re in Amazon account management, PPC consulting, or wholesale distribution, you need a steady stream of leads.
Using Seller Contacts, you can pull a list of Amazon sellers in your target industry, complete with contact details and sales performance metrics. To increase your chances of a response, personalize your outreach by mentioning specific products they sell, challenges they might be facing, or ways your service can help them grow.
4. Improve Amazon Listings & Boost Organic Sales
If your goal is Amazon SEO and organic ranking, tools like Sellerly and Helium 10 can help identify keyword opportunities and optimization gaps.
By analyzing high-performing sellers, you can spot which keywords drive traffic, what type of images and descriptions work best, and how pricing impacts conversion rates. This data allows you to optimize your listings for better visibility and sales.
FAQs
1. What’s the best free tool to find Amazon sellers?
Most tools require a paid subscription, but some, like Sellerly by Semrush, offer limited free features for Amazon listing optimization.
2. Can I contact Amazon sellers directly?
Yes, tools like Seller Contacts provide direct contact details for Amazon sellers, making it easier to reach out for partnerships, sales, or business opportunities.
3. What’s the most accurate Amazon seller database?
Seller Contacts offers the largest and most accurate database of Amazon sellers, with regular updates to ensure data reliability.
4. Which tool is best for finding high-revenue Amazon sellers?
Seller Contacts, Helium 10, and Viral Launch allow you to filter sellers by revenue, sales volume, and product category to find high-revenue businesses.
5. How often are Amazon seller databases updated?
This depends on the tool. Seller Contacts updates its database regularly, while platforms like Helium 10 and Jungle Scout refresh sales estimates based on real-time Amazon data.
Final Thoughts
Finding Amazon sellers is no longer a guessing game. With the right tools, you can access real-time data, track competitors, generate leads, and optimize your own selling strategy. Whether you’re a wholesaler, agency, Amazon consultant, or eCommerce entrepreneur, leveraging accurate seller insights can drive faster growth and better business decisions.
If you’re serious about scaling your business, choosing the right seller research tool is the first step—and with platforms like Seller Contacts, Helium 10, and Jungle Scout, you have everything you need to succeed in 2025.
