How to Target Amazon Sellers for PPC Services (Complete 2025 Guide)

Amazon’s ad platform has grown into one of the most competitive—and lucrative—spaces in digital marketing. As more sellers flood the marketplace, paid advertising has become essential, not optional. But here’s the thing: most Amazon sellers aren’t PPC experts. They’re product people, brand builders, or wholesalers. They need help. And this creates a massive opportunity for PPC freelancers, agencies, and consultants.

If you’re offering PPC services, the smartest thing you can do in 2025 is target Amazon sellers directly. In this guide, we’ll show you how to do it, the right way, using precision tools like Seller Contacts, effective outreach strategies, and lead qualification techniques that convert.

Why Amazon Sellers Are a Goldmine for PPC Services

Let’s start with the big picture.

Amazon’s ad revenue hit over $47 billion in 2024, according to Insider Intelligence. Sponsored Products, Sponsored Brands, and DSP campaigns are now a major part of every serious seller’s strategy. And ad competition is fierce—CPCs are rising, and organic reach is harder to sustain.

Yet many sellers still run their campaigns blindly. Some are wasting thousands each month. Others are underutilizing their budgets or using outdated strategies. Many are scaling fast and need expert help to grow without bleeding profit.

That’s where you come in. The demand is high—but so is the noise. To win in this space, you need to target the right sellers, with the right offer, at the right time.

And that begins by understanding who you’re actually selling to.

How’s the Amazon Seller Landscape for PPC Service Providers

Not all sellers are created equal. Some are doing $500/month. Others? $5 million. Knowing who you’re talking to is key to positioning your service properly.

Types of Amazon Sellers Worth Targeting

Let’s break it down.

Private Label Sellers – They’ve built their own brand. They care deeply about their listings, brand voice, and reviews. These sellers typically run Sponsored Products and Sponsored Brands and are always looking to improve ACoS or scale profitably.

Wholesale Sellers – They buy in bulk and resell existing brands. Many run ads just to hold the Buy Box longer. They often have multiple ASINs and need help optimizing their ad structure.

Aggregators – These are venture-backed businesses that acquire multiple brands. Think Thrasio-style operations. They’re data-obsessed, have real budgets, and often look for agencies who can handle multi-brand portfolios.

Retail Arbitrage / Dropshippers – Usually not great clients. They’re inconsistent and price-driven. Best to skip.

What Amazon Sellers Struggle With in PPC

If you’ve talked to even a handful of sellers, you’ll notice common patterns:

Their ACoS is too high and they’re not sure why.
They keep getting low impressions or irrelevant clicks.
They’ve hired cheap freelancers and now have cluttered campaign structures.
They don’t know how to measure true performance beyond ACoS—like TACoS or profit per SKU.

These are all pain points you can solve. And when you speak to those specific problems in your pitch, sellers listen.

How to Define Your Ideal Amazon PPC Client

Before you hit send on a single outreach email, pause.

You need to define exactly who you’re targeting. Otherwise, you’ll burn time on leads that will never convert.

Ask yourself:

What monthly revenue range is ideal for your service?
Which product categories do you understand best—beauty, supplements, electronics?
Do you want to work with US sellers only or international ones as well?
Are you better suited to help new sellers, or those already spending $10k+ per month?

The more you narrow it down, the better your messaging will be—and the higher your close rate.

Using Seller Contacts to Filter the Right Leads

This is where Seller Contacts becomes a game-changer.

Unlike scraping tools or keyword software, Seller Contacts is purpose-built for one thing: finding and connecting with eCommerce sellers.

Inside the dashboard, you can:

Filter sellers by revenue, location, product category, fulfillment model (FBA vs FBM), and more
See live storefronts with direct Amazon links
Get contact information, company names, and seller performance data
Export leads and build your own segmented outreach lists

It’s the most accurate and scalable way to find Amazon PPC clients—without wasting hours manually browsing Amazon or LinkedIn.

Tools and Platforms to Discover Amazon Sellers

If you’re serious about growing your client base, you need a real system for prospecting.

Seller Contacts: Built for Targeted PPC Outreach

With Seller Contacts, you skip the guesswork. You’re not just seeing products—they show you the businesses behind them.

Want to target:

Sellers doing $50K–$250K/month?
In health & personal care?
Based in Texas or California?

You can do that in a few clicks. And every seller comes with data points you can use to personalize your outreach.

Other Less-Effective Methods

Let’s be honest. There are other ways to find sellers, but they’re clunky or inefficient.

Manual Amazon Storefront Scraping – Time-consuming, often blocked
LinkedIn Search – Great for brand owners, but lacks scale
JungleScout/Helium 10 – Useful for product research, but not designed for client acquisition

These tools help sellers, but not service providers like you. Seller Contacts is built for agencies and consultants looking to scale with actual clients, not just data.

Outreach Strategy: How to Approach Sellers the Right Way

Now that you’ve found your leads, let’s talk about outreach that works.

Cold Emailing That Converts

The inbox is crowded. You have 3 seconds to get their attention. Your email needs to be short, sharp, and value-focused.

Here’s a basic framework that works:

Subject: Saw your Vitamin C Serum on Amazon – Quick PPC Win?

Body:
Hey [First Name],

I came across your [Brand Name] storefront and noticed some great traction on your Vitamin C Serum.

I run PPC for health brands on Amazon and recently helped another seller drop ACoS from 42% to 21% while scaling revenue 1.8x in 6 weeks.

Would you be open to a quick 10-minute audit? I’ll show you exactly where your campaigns might be leaking spend.

– [Your Name]

Make it about them, not you. Give value first. Use data when possible.

Using LinkedIn to Warm Up Leads

If you have a seller’s name or brand, plug it into LinkedIn. Connect casually—no hard pitch yet. Engage with their content if they post. Then follow up with a message like:

“Hey [Name], I work with a few brands in [category]. Noticed your storefront—great listing work. Mind if I share a quick PPC tip we used with [similar brand]?”

You’re warming them up for the pitch later, without coming off as spammy.

Offers That Get Replies

You need a reason for them to care. A few that tend to work:

Free Amazon PPC audit
“Double your conversions in 30 days” offer
Performance-based PPC—pay only if we beat your current results

Don’t just sell a service. Sell an outcome.

How to Qualify the Right Amazon Sellers Before You Pitch

Once you’ve started reaching out, not every reply will be a good fit. Some sellers just aren’t ready for PPC help. Others might be impossible to work with.

So, before you jump on a call or send a proposal, do a basic qualification check.

Key Signs a Seller is Worth Your Time

Here’s what to look for:

$30,000/month+ in revenue – Below this, PPC budgets are often too tight.
More than 3 active ASINs – Shows product depth, not just a single-hit wonder.
They’re running Sponsored Ads already – Means they value paid traffic and are likely aware of their limitations.
Poor ad structure or keyword usage – You can spot this from the storefront or even their product titles and placements.
Growth signs – Recent product launches, updated branding, A+ content, etc.

These are all green flags. It means they want to grow—and probably need your help to do it efficiently.

If you’re using Seller Contacts, you can filter for these traits during your lead generation process. The platform lets you preview storefronts and product categories so you don’t waste time on underqualified prospects.

Automating Outreach Without Losing the Human Touch

If you’re serious about scaling your PPC agency or freelance service, you can’t be manually sending emails all day. You need automation, but done right.

Tools That Work Well with Seller Contacts

Instantly.ai or Lemlist – Great for setting up personalized cold email sequences
Apollo.io – Ideal for combining data enrichment with email sending
Mailshake – Simple and effective for multi-step campaigns

You can pull your filtered seller list from Seller Contacts, upload it to your email tool, and start sending.

But don’t go full robot. Always add dynamic personalization tags:

Brand name
Product name
Category reference
Location (if relevant)

For example:
“Saw your new home decor collection on Amazon—love the color choices. Curious—are you running Sponsored Brands yet, or just SP?”

That level of light personalization increases reply rates dramatically.

The Follow-Up Sequence That Actually Gets Responses

One of the biggest mistakes PPC freelancers and agencies make is not following up enough.

Sellers are busy. They’re juggling inventory, supply chains, reviews, and customer service. One email won’t cut it.

Here’s a simple follow-up structure:

Follow-Up Sequence (Example)

Day 0 – Original pitch email
Day 3 – Quick value-add follow-up (“Just ran a quick check—noticed your ads aren’t targeting branded keywords…”)
Day 7 – Offer a mini audit or free teardown
Day 14 – Final message with a CTA like “Should I close your file?” or “Happy to circle back in Q3 if that’s better timing.”

You can pre-load this into your CRM or email tool. Just remember to customize the offer slightly for each industry or brand.

How Seller Contacts Gives You a Long-Term Prospecting Edge

What sets Seller Contacts apart isn’t just the quantity of data—it’s the actionable precision.

You’re not buying a static list. You’re using a live, searchable platform that updates with new sellers regularly. This means:

You’ll always have fresh leads
You can target sellers by category and revenue level
You get direct storefront and contact access
You can layer campaigns by seasonality, i.e. reach out to toy sellers in September, skincare brands in November

It’s built for marketers, agencies, and consultants who want a repeatable system for client acquisition, not just a database.

Final Strategy: Converting Conversations Into Clients

Once a seller replies, your job is to move fast but build trust. The goal isn’t to sell immediately—it’s to uncover pain points and frame your service as the fix.

Here’s a simple 3-step conversion process:

Run a PPC Audit or Teardown – Even if it’s 5 slides. Use screenshots. Point out wasted spend or missed opportunities.
Give 1–2 actionable wins for free – Help them without charging. This builds trust.
Make a clear offer – Flat fee, retainer, or performance-based—whatever fits.

Avoid over-complicating it. Sellers want solutions, not jargon.

The Bottom Line: Amazon Sellers Are Actively Looking for PPC Help

In 2025, Amazon is no longer a level playing field. Ad costs are up. Competition is fierce. And every serious seller knows they need better PPC to survive and scale.

But they don’t know who to trust. That’s your opening.

With Seller Contacts, you can bypass the guesswork and go straight to high-potential leads. No scraping. No fluff. Just real sellers, with real budgets, needing real help.

If you’re ready to stop pitching cold and start pitching smart, this is your moment.

Ready to target Amazon sellers for PPC services, the smart way?

Try Seller Contacts and get direct access to thousands of qualified Amazon sellers—filtered, segmented, and ready to talk.