Sales Navigator Strategy for Amazon Seller Leads

Finding Amazon seller leads can feel overwhelming at first. There are thousands of sellers out there, and narrowing down the right ones to connect with can be tricky. But with the help of LinkedIn Sales Navigator, you can simplify this process and target exactly who you need.

Sales Navigator offers smart filters, search tools, and insights that help you connect with decision-makers in the Amazon seller space. Whether you’re offering a service, SaaS solution, logistics support, or just trying to build a partnership, this guide will walk you through the perfect strategy.

What is LinkedIn Sales Navigator Tool for Finding Amazon Seller Leads?

So, you’re probably wondering, what exactly is this fancy tool? Let me break it down for you.

LinkedIn Sales Navigator is a premium subscription service from LinkedIn that’s built specifically for sales professionals. Think of it as your personal detective agency for finding leads, but instead of trench coats and magnifying glasses, you get super-powered search filters and insights. While regular LinkedIn is great for networking, Sales Navigator takes it up a notch by giving you advanced search capabilities, lead recommendations, and real-time updates on your prospects. It’s designed to help you identify, track, and engage with potential clients more effectively. For us, that means finding those elusive Amazon sellers who could become our next big clients!

Strategies for Finding Amazon Seller Leads by Using LinkedIn Sales Navigator

Now that we know what Sales Navigator is, let’s talk about how to use it like a pro to unearth those Amazon seller gems.

Optimize Your Sales Navigator Search Filters

This is where the magic truly begins. Sales Navigator offers a vast array of filters that let you slice and dice the LinkedIn database to find exactly who you’re looking for. It’s like having a superpower to filter out all the noise and focus on the signals. Here are the key ones you’ll want to use to pinpoint Amazon sellers:

Keywords: Your Treasure Map to Leads

Keywords are absolutely crucial; they’re essentially the terms people use to describe themselves and their work. Using the right ones is like having a treasure map that leads directly to your ideal prospects. You’ll want to use terms that Amazon sellers commonly use to describe their roles or businesses. Think about what they’d put on their LinkedIn profiles.

Here are some excellent keywords to get you started:

“Amazon Seller”
“Amazon FBA” (FBA stands for Fulfillment by Amazon, a big deal for many sellers)
“FBA Seller”
“E-commerce Seller”
“Online Retailer”
“Marketplace Seller”
“Shopify Seller” (Many multi-channel sellers who are on Shopify also sell on Amazon, so this broadens your net!)
“Private Label” (This refers to sellers creating their own brands)
“Brand Owner”
“E-commerce Manager”
“Marketplace Manager”
“Product Manager (Amazon)”

Remember to combine these with Boolean operators (we’ll get to those in a bit) for even more precise results.

Job Titles: Reaching the Decision-Makers

To make sure you’re talking to the right person, targeting specific job titles is key. You want to connect with the folks who have the power to make decisions or influence them.

Here’s a list of job titles that are highly relevant to Amazon sellers:

Owner, Founder, CEO, President: These are the big bosses, often directly involved in strategic decisions.
E-commerce Director/Manager: These individuals are typically responsible for the overall e-commerce strategy, including Amazon.
Marketplace Director/Manager: Folks in these roles specifically manage sales on online marketplaces.
Sales Manager (e-commerce): They’re focused on driving sales in the online space.
Brand Manager: Important for private label and brand-focused Amazon sellers.
Supply Chain Manager: Relevant for sellers dealing with significant inventory and logistics.
Marketing Manager (e-commerce): They’re often looking for ways to boost their products on Amazon.

Industry: Casting Your Net Wisely

While “E-commerce” is a no-brainer, sometimes broadening your industry search slightly can catch more relevant leads.

You might want to specify these industries:

Retail: A classic choice for anyone selling products.
Consumer Goods: This covers a huge range of products sold on Amazon.
Wholesale: Many Amazon sellers operate by buying wholesale.
Online Media: Sometimes, companies in this space also have an e-commerce arm.

Company Headcount/Size: Targeting Your Ideal Business

Sales Navigator lets you filter by the number of employees a company has. This is super helpful if you have a specific target in mind, whether you prefer working with small, agile businesses, mid-sized companies, or large enterprises.

Geography: Localizing Your Search

Want to focus on sellers in a particular area? You can easily narrow down your search by country, state, or even city. This is great if your service has a geographical component or if you prefer to work with local businesses.

Seniority Level: Getting to the Right Level

This filter helps you directly target people based on their influence and decision-making power. For finding Amazon sellers, you’ll likely want to focus on:

Owner
VP (Vice President)
Director
Manager

These roles are most likely to be involved in the operations and growth of an Amazon business.

Groups: Finding Concentrated Pools of Sellers

Many Amazon sellers hang out in specific LinkedIn groups to share tips, ask questions, and network. Targeting members of these groups can provide a highly concentrated list of leads who are already interested in the Amazon ecosystem.

Look for groups with names like:

“Amazon FBA Sellers”
“E-commerce Business Owners”
“Private Label Sellers”
“Amazon Seller Central”

These groups are goldmines!

Spotlight Filters: Spotting Active Prospects

These handy filters can give you clues about a lead’s current situation or how active they are on LinkedIn, which can indicate if they might be receptive to outreach.

“Changed jobs in the past 90 days”: Someone new in a role might be looking for new solutions or ways to make an impact.
“Posted on LinkedIn in the past 30 days”: This means they’re active and likely to see your message. They might also be more open to connecting.

Leverage Boolean Search Operators

Okay, this might sound a bit technical, but trust me, Boolean operators are your best friends for precise searches in Sales Navigator. They allow you to combine or exclude keywords to get exactly what you need. Always remember to use them in uppercase!

AND: This operator narrows your search. It means all the terms you specify must be present in the results.
- Example: “Amazon FBA” AND “Owner” (This will find profiles that include both “Amazon FBA” and “Owner”).
- Example: “E-commerce Manager” AND “Private Label”
OR: This operator broadens your search. It includes results that have any of the terms you specify.
- Example: “Amazon Seller” OR “FBA Seller” (This will find profiles with either “Amazon Seller” or “FBA Seller”).
- Example: “E-commerce” OR “Online Retail”
NOT: This operator excludes specific terms from your results. It’s super useful for getting rid of irrelevant profiles.
- Example: “Amazon Seller” NOT “Recruiter” (This will show you Amazon sellers but filter out recruiters who specialize in Amazon roles).
- Example: “Brand Owner” NOT “Amazon Employee”
Quotation Marks (” “): Use these for exact phrases. This ensures that the words appear together in the specific order you type them.
- Example: “Fulfillment by Amazon”
- Example: “E-commerce Director”
Parentheses (): Use these to group terms and control the order of operations, just like in math.
- Example: (“Amazon Seller” OR “FBA Seller”) AND (Owner OR Founder OR CEO) (This will find people who are either an “Amazon Seller” or “FBA Seller” AND are an “Owner,” “Founder,” or “CEO”).

Build and Manage Your Lead Lists

Once you start finding good leads, organize them properly so you can follow up effectively.

Save Searches:
Don’t waste time repeating searches. Save your search queries and let Sales Navigator notify you of new matches automatically.

Create Lead Lists:
Group prospects based on their category, level of interest, or type of service they may need. This makes your outreach more targeted.

Add Notes and Tags:
Track your interactions, thoughts, and stages of communication. This helps you pick up exactly where you left off.

CRM Integration:
If you use a CRM system, sync it with Sales Navigator. It streamlines your lead management and prevents duplication or missed follow-ups.

Craft Personalized Outreach

The most important (and often ignored) part of using LinkedIn for lead generation is personalization. A cold message won’t get you far. Here’s how to do it right:

Research First:
Check out their profile, recent activity, or company page. Find something you genuinely relate to or can use as an icebreaker.

Write Thoughtful Messages:
Avoid templates or copy-paste lines. Mention something specific, like:

“Hey [Name], I saw your brand just launched a new line of supplements on Amazon—congrats! I specialize in helping Amazon brands boost visibility through targeted ads. Would love to connect and share a few ideas!”

Highlight Value:
Be clear about what you bring to the table. Show how you solve problems they’re likely facing, such as increasing traffic, improving logistics, or saving time.

Use TeamLink (if available):
If someone on your team already knows them, ask for an intro. Warm intros almost always perform better than cold outreach.

Engage Before Reaching Out:
Like or comment on their posts. When they see your name in their notifications, they’ll be more likely to accept your request and respond.

Conclusion

LinkedIn Sales Navigator can be one of your most valuable tools when it comes to finding Amazon seller leads. From laser-focused filters to personalized outreach, it’s all about working smarter—not harder.

Remember, the key is to be consistent, curious, and genuinely helpful in your approach. Build lists, save time with smart filters, and always lead with value when connecting with Amazon sellers.