Winning new clients as an Amazon agency isn’t easy. Competition is fierce, and many sellers already work with agencies or prefer handling things in-house. Cold emails often go ignored, and paid ads require a hefty budget with no guaranteed returns. But there’s one channel that remains underrated yet highly effective for B2B lead generation—LinkedIn outreach.
Today we’ll talk about how Amazon agencies can leverage LinkedIn outreach to consistently attract clients, scale operations, and position themselves as industry leaders. You’ll learn who to target, how to craft compelling messages, and which tools can help automate and scale your efforts.
Unlike Facebook or Instagram, where brands focus on direct-to-consumer (DTC) marketing, LinkedIn is a B2B-focused platform where business owners actively network and explore growth opportunities. This makes it the perfect place for Amazon agencies to connect with sellers who need help with Amazon PPC, account management, listing optimization, and full-scale eCommerce growth strategies.
One of LinkedIn’s biggest strengths is advanced targeting. With LinkedIn Sales Navigator, you can filter prospects based on industry, job title, company size, and location—allowing you to pinpoint high-intent Amazon sellers rather than sending generic messages to random business owners.
Another advantage is high engagement. LinkedIn messages have an open rate of over 55%, significantly higher than cold emails. More importantly, when you approach prospects in a professional, non-salesy manner, they’re far more likely to respond and engage.
Most Amazon sellers on LinkedIn are actively seeking solutions to improve their sales and profitability. Whether it’s scaling PPC campaigns, optimizing listings, or managing their entire storefront, they are often open to conversations with the right agency—especially if you position yourself as a trusted expert rather than just another service provider.
Key Takeaway: Unlike cold email or paid ads, LinkedIn outreach allows Amazon agencies to connect directly with decision-makers who are already in a business mindset. The ability to filter prospects and engage them through personalized, value-driven conversations makes LinkedIn one of the best platforms for client acquisition.
Before launching an outreach campaign, it’s crucial to identify the right prospects. Not all Amazon sellers are a good fit for agency services, and targeting the wrong people will only lead to wasted time and low conversion rates.
The best way to locate Amazon sellers on LinkedIn is by using Sales Navigator’s advanced search filters. Here’s how you can refine your search:
Using these filters, you can narrow your prospect list to highly relevant Amazon sellers who are more likely to engage and convert into long-term clients.
Key Takeaway: The success of LinkedIn outreach depends on precision targeting. Instead of messaging random business owners, use LinkedIn Sales Navigator to connect with decision-makers who actually need Amazon agency services.
Before sending a single outreach message, you need to optimize your LinkedIn profile to make a strong first impression. A poorly structured profile reduces credibility and lowers your response rate—no matter how well-crafted your outreach messages are.
Example: Helping Amazon Brands Scale with PPC & Listing Optimization 🚀 | 7+ Years in Amazon Growth Strategies
A well-optimized profile doesn’t just increase response rates—it also attracts inbound leads from sellers who come across your content and reach out to you directly.
Key Takeaway: Your LinkedIn profile is like your digital storefront. A strong profile instantly boosts credibility and increases the chances of getting positive responses when reaching out to prospects.
Sending connection requests and messages without a strategy will lead to low response rates and wasted effort. Instead, a structured, multi-step approach that warms up prospects before pitching will deliver higher engagement and better conversion rates.
Your first message should be short, personalized, and non-salesy. Instead of pitching your services right away, focus on building rapport and showing genuine interest.
Example:
“Hi [Name], I came across your brand and love what you’re doing in [Niche]. I specialize in helping Amazon sellers scale their PPC and increase conversions—would love to connect and exchange insights!”
Most prospects ignore generic connection requests. But when you mention their brand or industry, they are far more likely to accept.
Once a prospect accepts your connection request, the next step is to initiate a conversation without immediately pitching your services. The goal here is to establish trust and engagement before discussing how you can help.
A good first message should:
Example:
“Thanks for connecting, [Name]! I see you’re in the [Product Category] space—curious, how has Q1 been for your Amazon sales so far? Many sellers I speak with are seeing higher TACoS due to increasing CPC costs. Have you noticed the same?”
This type of message opens the door for a conversation without sounding salesy. Once they reply, you can naturally lead into a discussion about their challenges and how your agency can help.
If they don’t respond within a few days, send a gentle follow-up reinforcing your value.
Example:
“Hey [Name], just checking in—are you facing any PPC challenges right now? If you’re looking for insights on reducing ad spend while maintaining sales, happy to share some strategies that have worked for our clients!”
The key is to keep follow-ups light and value-driven rather than pushing for a call too soon.
Once you’ve engaged the prospect in conversation and understand their challenges, it’s time to introduce your services in a natural way.
This should never feel like a hard sell. Instead, use their responses as a way to position your agency as the obvious solution.
Example:
“That makes sense, [Name]. Many of our clients were struggling with [Pain Point] too, but after implementing [Strategy], we’ve seen [Specific Result]. Would it be helpful if I shared a quick breakdown of how we approach this?”
If they show interest, transition into a soft call-to-action (CTA):
“I’d love to show you some data-backed strategies that have helped similar brands. Let’s jump on a quick call—would Thursday or Friday work better for you?”
By this point, you’ve already built trust and demonstrated expertise, making them far more likely to say yes.
Outreach isn’t just about messaging prospects—it’s also about building authority so that potential clients come to you. A well-crafted LinkedIn content strategy can drive inbound leads from Amazon sellers who see your expertise and reach out directly.
What to Post on LinkedIn:
Example Post Idea:
“One of our clients was struggling with a 45% ACoS on Amazon PPC. After restructuring their campaigns and refining keyword bids, we brought it down to 22% within 30 days. Here’s the exact strategy we used 👇”
Regularly posting valuable content keeps you top of mind and builds credibility, making sellers more likely to respond positively when you reach out.
One major challenge of LinkedIn outreach is finding high-quality Amazon sellers to connect with. Searching manually takes time, and LinkedIn’s database isn’t always accurate when it comes to Amazon-specific businesses.
This is where Seller Contacts gives your agency a major advantage.
✅ Access the world’s largest database of Amazon sellers – Over 1 million verified sellers across multiple categories.
✅ Advanced filtering options – Target sellers by revenue, marketplace, product category, and geo-location.
✅ Verified contact details – Get direct access to LinkedIn profiles, emails, and phone numbers.
✅ Regularly updated data – Ensure you’re reaching out to active and high-potential Amazon sellers.
Instead of wasting hours searching for leads, Seller Contacts lets you instantly build hyper-targeted prospect lists—giving you a huge head start in LinkedIn outreach.
LinkedIn outreach is one of the most powerful strategies for Amazon agencies to land high-value clients without relying on expensive ads or low-quality cold emails. By targeting the right Amazon sellers, optimizing your profile, crafting value-driven messages, and leveraging automation and databases like Seller Contacts, you can build a consistent pipeline of new leads.
If your agency is serious about scaling, start implementing these LinkedIn strategies today. And if you want instant access to a verified list of Amazon sellers to accelerate your outreach, contact Seller Contacts now.
