How to Find NEW Amazon Leads as an Agency: The Complete Guide

Finding new Amazon seller leads is a constant challenge for agencies.

But where do you find quality leads—sellers who actually need your services and are ready to invest? Manually searching Amazon? Cold outreach? Social media? These methods work, but they’re time-consuming, hit-or-miss, and often lack accuracy.

In this article, we’ll cover:

Why agencies need a continuous pipeline of new Amazon sellers
The best places to find leads (both manual and automated)
How to use Seller Contacts to instantly discover thousands of new Amazon leads
Proven strategies to convert leads into paying clients

Let’s get started.

Why Finding New Amazon Leads is Essential for Agencies

Client Turnover is High

Many Amazon sellers try agencies for a few months but leave if they don’t see fast results. Others outgrow their agency or bring services in-house. This makes client retention tough.

If you’re not constantly replenishing your pipeline, your agency can quickly run out of clients.

Amazon’s Seller Market is Expanding Rapidly

Amazon is adding thousands of new sellers every day. According to Marketplace Pulse:

3,700 new sellers join Amazon every day
That’s over 100,000 sellers per month
More than 6 million active sellers are on Amazon worldwide

These numbers mean endless opportunities for agencies. But if you’re not reaching these sellers, your competitors are.

Not All Amazon Sellers Are the Same

Some sellers are just starting out and may not be ready for agency services. Others are already generating revenue but need better PPC management, listing optimization, or strategic scaling.

The key is to find sellers who are actively looking for help—not just any random seller.

That’s why targeting the right leads is crucial. Let’s explore how to do it.

Where to Find New Amazon Leads

There are two main ways to find Amazon leads:

Manual research methods – time-consuming but free
Automated data-driven tools – faster, scalable, and more precise

A. Manual Research Methods

If you’re just starting out, manual lead generation can be useful. Here’s how:

1. Scraping Amazon’s Seller Directory

Amazon’s public Seller Directory lets you browse third-party sellers. You can find brands, check their profiles, and manually collect contact details.

However, this method has major downsides:

No contact information—you’ll need to hunt for emails separately
No seller revenue data—you can’t tell if they’re worth reaching out to
Takes hours of work for just a handful of leads

2. Competitor Analysis

Look at brands working with competing Amazon agencies. You can find sellers who are already paying for services—meaning they see value in agency partnerships.

Check competitor case studies, testimonials, and social media pages for potential leads.

3. Social Media & Amazon Seller Forums

Many sellers discuss their challenges on Facebook groups, Reddit, and LinkedIn. Engaging in these communities can help you spot sellers who need help.

However, this approach is slow, inconsistent, and requires constant engagement.

4. Amazon & eCommerce Trade Shows

Events like Prosper Show and White Label Expo are great for meeting Amazon sellers face-to-face. Networking helps, but it’s expensive and time-consuming.

B. Automated & Data-Driven Lead Generation

If you want thousands of verified Amazon leads instantly, you need automation and data tools.

1. Amazon Seller Databases (The Best Option)

Amazon seller databases provide instant access to thousands of verified leads. These tools aggregate seller data, letting you search by:

Revenue range (e.g., sellers making $50k–$500k/month)
Product category (e.g., beauty, electronics, supplements)
Marketplace (Amazon US, UK, Canada, etc.)
Fulfillment type (FBA, FBM)
Business model (Private Label, Wholesale, Arbitrage)

Seller Contacts is the best database for this. It offers:

100,000+ Amazon sellers with up-to-date information
Advanced filters to find sellers that fit your ideal client profile
Contact details included—so you don’t have to waste time searching

2. B2B Lead Generation Platforms

Tools like Apollo.io and LinkedIn Sales Navigator can help find Amazon-related businesses, but they lack seller-specific data.

3. AI & Web Crawlers

Some agencies use AI-based scrapers to extract seller data, but these are often unreliable and risk violating Amazon’s terms.

The smartest, fastest way to find new Amazon leads? Use Seller Contacts.

How to Use Seller Contacts to Find High-Quality Amazon Leads

What is Seller Contacts?

Seller Contacts is the largest Amazon seller database, giving agencies instant access to thousands of verified seller leads.

It allows you to filter sellers by revenue, niche, location, and more—so you can find leads that match your ideal client profile.

How Does It Work?

Search by Criteria
- Filter sellers by monthly revenue, category, and fulfillment type.
Get Instant Access to Data
- View seller name, store details, and direct contact info.
Download & Start Outreach
- Export leads and begin your cold outreach strategy.

Here’s an example of how Seller Contacts can help:

Feature	Manual Search	Seller Contacts
Lead Quality	Random, unverified	Verified, revenue-based
Time Required	Hours per lead	Instant search
Contact Info	Rarely available	Included
Lead Relevance	Guesswork	Targeted filters

Instead of spending hours searching, you get ready-to-use seller leads instantly.

How to Reach Out to Amazon Seller Leads and Convert Them into Clients

Once you have a list of high-quality Amazon leads, the next challenge is turning them into paying clients.

Simply having a seller’s contact information isn’t enough—you need an effective outreach strategy. Amazon sellers receive tons of cold emails and LinkedIn messages daily, so your approach must stand out.

Here’s how to convert leads into agency clients the right way.

A. Understanding What Amazon Sellers Actually Want

Before reaching out, it’s important to know what matters most to Amazon sellers.

Most sellers care about one thing: increasing sales and profitability.

They are not interested in generic agency pitches. Instead, they want:

More sales without increasing ad spend
Higher conversion rates on their product listings
Better profit margins through lower fees and costs
Scalability without operational headaches

If your agency can clearly communicate how you help with these goals, sellers are far more likely to respond.

B. Best Outreach Strategies for Amazon Leads

There are three primary outreach methods for Amazon leads:

Cold Email (Best for scalability)
LinkedIn Outreach (Best for brand sellers & agencies)
Retargeting Ads (Best for high-volume conversion)

1. Cold Email (The Most Effective Approach)

Cold email is the fastest and most scalable way to reach Amazon leads. However, most agencies fail because they send boring, overly promotional emails.

Here’s a cold email template that works:

Subject: More Amazon sales without increasing ad spend?

Hi [First Name],

I came across your store, [Store Name], and noticed that you’re selling in the [niche] category on Amazon.

We work with brands like [competitor name] to increase their Amazon sales by 30-50% without increasing ad spend.

Here’s what we do:
✔ Optimize Amazon listings to improve conversion rates
✔ Reduce ACoS while scaling profitable campaigns
✔ Increase organic rankings for top keywords

Would you be open to a quick 10-minute call this week to see if we’re a good fit?

Best,
[Your Name]
[Your Agency Name]
[Your Website]

Why this works:

Personalized: Mentions their store and category
Straight to the point: Focuses on what sellers care about
Clear value proposition: Explains why they should care
No fluff or hard sell: Just a simple call request

👉 Pro Tip: Send follow-ups every 3-4 days if they don’t respond. Most replies come after 2-3 follow-ups.

2. LinkedIn Outreach (Best for Brand Owners & Decision-Makers)

Many Amazon brands are active on LinkedIn, especially private label sellers.

Here’s a LinkedIn connection request that gets accepted:

Hey [First Name], I noticed you run [Brand Name] on Amazon. We help brands like yours scale sales while lowering ACoS. Would love to connect!

Why this works:

Short and direct
No hard pitch upfront
Mentions Amazon and sales growth

Once they accept, follow up with:

Hey [First Name], appreciate the connection! Quick question—are you happy with your current PPC performance, or open to ideas on improving ROI?

This starts a natural conversation without being too aggressive.

3. Retargeting Ads (Best for High-Intent Leads)

If you have a lead list from Seller Contacts, you can upload it to Facebook Ads or Google Ads and run retargeting campaigns.

Best ad types for Amazon sellers:

Video testimonials from past clients
Case studies showing revenue growth
Simple call-to-action ads: “Struggling with Amazon PPC? Let’s fix it!”

This keeps your agency top of mind and increases response rates.

Bottom Line: The Best Way to Find New Amazon Leads as an Agency

Amazon sellers are everywhere—but finding the right ones takes time.
Manual research is slow, and most sellers hide their contact details.
Seller Contacts solves this problem by giving you instant access to high-quality Amazon leads.

Want to start getting more Amazon clients today?

Try Seller Contacts now and access 100,000+ verified Amazon leads instantly.