Finding new Amazon seller leads is a constant challenge for agencies.
But where do you find quality leads—sellers who actually need your services and are ready to invest? Manually searching Amazon? Cold outreach? Social media? These methods work, but they’re time-consuming, hit-or-miss, and often lack accuracy.
In this article, we’ll cover:
Let’s get started.
Many Amazon sellers try agencies for a few months but leave if they don’t see fast results. Others outgrow their agency or bring services in-house. This makes client retention tough.
If you’re not constantly replenishing your pipeline, your agency can quickly run out of clients.
Amazon is adding thousands of new sellers every day. According to Marketplace Pulse:
These numbers mean endless opportunities for agencies. But if you’re not reaching these sellers, your competitors are.
Some sellers are just starting out and may not be ready for agency services. Others are already generating revenue but need better PPC management, listing optimization, or strategic scaling.
The key is to find sellers who are actively looking for help—not just any random seller.
That’s why targeting the right leads is crucial. Let’s explore how to do it.
There are two main ways to find Amazon leads:
If you’re just starting out, manual lead generation can be useful. Here’s how:
Amazon’s public Seller Directory lets you browse third-party sellers. You can find brands, check their profiles, and manually collect contact details.
However, this method has major downsides:
Look at brands working with competing Amazon agencies. You can find sellers who are already paying for services—meaning they see value in agency partnerships.
Check competitor case studies, testimonials, and social media pages for potential leads.
Many sellers discuss their challenges on Facebook groups, Reddit, and LinkedIn. Engaging in these communities can help you spot sellers who need help.
However, this approach is slow, inconsistent, and requires constant engagement.
Events like Prosper Show and White Label Expo are great for meeting Amazon sellers face-to-face. Networking helps, but it’s expensive and time-consuming.
If you want thousands of verified Amazon leads instantly, you need automation and data tools.
Amazon seller databases provide instant access to thousands of verified leads. These tools aggregate seller data, letting you search by:
Seller Contacts is the best database for this. It offers:
Tools like Apollo.io and LinkedIn Sales Navigator can help find Amazon-related businesses, but they lack seller-specific data.
Some agencies use AI-based scrapers to extract seller data, but these are often unreliable and risk violating Amazon’s terms.
The smartest, fastest way to find new Amazon leads? Use Seller Contacts.
Seller Contacts is the largest Amazon seller database, giving agencies instant access to thousands of verified seller leads.
It allows you to filter sellers by revenue, niche, location, and more—so you can find leads that match your ideal client profile.
Here’s an example of how Seller Contacts can help:
| Feature | Manual Search | Seller Contacts |
| Lead Quality | Random, unverified | Verified, revenue-based |
| Time Required | Hours per lead | Instant search |
| Contact Info | Rarely available | Included |
| Lead Relevance | Guesswork | Targeted filters |
Instead of spending hours searching, you get ready-to-use seller leads instantly.
Once you have a list of high-quality Amazon leads, the next challenge is turning them into paying clients.
Simply having a seller’s contact information isn’t enough—you need an effective outreach strategy. Amazon sellers receive tons of cold emails and LinkedIn messages daily, so your approach must stand out.
Here’s how to convert leads into agency clients the right way.
Before reaching out, it’s important to know what matters most to Amazon sellers.
Most sellers care about one thing: increasing sales and profitability.
They are not interested in generic agency pitches. Instead, they want:
If your agency can clearly communicate how you help with these goals, sellers are far more likely to respond.
There are three primary outreach methods for Amazon leads:
Cold email is the fastest and most scalable way to reach Amazon leads. However, most agencies fail because they send boring, overly promotional emails.
Here’s a cold email template that works:
Subject: More Amazon sales without increasing ad spend?
Hi [First Name],
I came across your store, [Store Name], and noticed that you’re selling in the [niche] category on Amazon.
We work with brands like [competitor name] to increase their Amazon sales by 30-50% without increasing ad spend.
Here’s what we do:
✔ Optimize Amazon listings to improve conversion rates
✔ Reduce ACoS while scaling profitable campaigns
✔ Increase organic rankings for top keywordsWould you be open to a quick 10-minute call this week to see if we’re a good fit?
Best,
[Your Name]
[Your Agency Name]
[Your Website]
Why this works:
👉 Pro Tip: Send follow-ups every 3-4 days if they don’t respond. Most replies come after 2-3 follow-ups.
Many Amazon brands are active on LinkedIn, especially private label sellers.
Here’s a LinkedIn connection request that gets accepted:
Hey [First Name], I noticed you run [Brand Name] on Amazon. We help brands like yours scale sales while lowering ACoS. Would love to connect!
Why this works:
Once they accept, follow up with:
Hey [First Name], appreciate the connection! Quick question—are you happy with your current PPC performance, or open to ideas on improving ROI?
This starts a natural conversation without being too aggressive.
If you have a lead list from Seller Contacts, you can upload it to Facebook Ads or Google Ads and run retargeting campaigns.
Best ad types for Amazon sellers:
This keeps your agency top of mind and increases response rates.
Want to start getting more Amazon clients today?
Try Seller Contacts now and access 100,000+ verified Amazon leads instantly.
