Cold outreach isn’t dead. It just evolved.
For e-commerce agencies offering services to Amazon and Shopify sellers, cold outreach remains one of the most direct and scalable ways to land high-value clients. While inbound channels like content and referrals are helpful, they’re often inconsistent. Cold outreach gives you control.
But there’s a catch.
The old methods of blasting generic emails or scraping mass lists don’t work anymore. Brands are flooded with pitches. If you want their attention, you need strategy, precision, and relevance.
That’s where this guide comes in. Whether you run a small Amazon PPC agency or a full-service Shopify design studio, this is your no-fluff blueprint to build and scale an outreach system that gets replies, books calls, and closes clients.
Before sending a single message, you need to know who you’re targeting.
Not every seller is a good fit. You might be great at growing FBA beauty brands but struggle with dropshipping apparel stores. That’s why defining your Ideal Client Profile is the foundation.
For Amazon-focused agencies, your ICP might include sellers who:
For Shopify-focused teams, your ICP could be:
The more focused you are, the more relevant your messaging becomes.
With a tool like Seller Contacts, you can filter and build lists based on:
It turns cold outreach into targeted outreach.
You can’t afford to reach out to the wrong people. Bad data kills deliverability, wastes time, and hurts your sender reputation.
Instead of scraping from random sources, use platforms that offer verified, up-to-date, and intent-based data.
Seller Contacts provides:
Here’s how you might segment your outreach lists:
| Segment | Description |
| Amazon Sellers – Beauty | FBA brands doing $50k-$200k/mo in beauty |
| Shopify Brands – Apparel | DTC clothing brands on Shopify with custom themes |
| Launch-Stage Sellers | New Amazon listings in the last 30 days |
When your list is clean, cold outreach becomes a warm opportunity.
The biggest mistake agencies make? Writing cold emails like brochures.
Sellers don’t care about your service list. They care about growth, pain points, and results.
A good cold email should read like a helpful nudge, not a sales pitch.
Let’s break down what works:
Subject Line: Needs to spark curiosity or relevance.
First Line: Personal and relevant. Not fake personalization like “Hope you’re doing well.” Instead:
Body: Focus on them, not you.
CTA: Make it frictionless.
Bad Example: “Hi, we’re an award-winning Shopify CRO agency. We help brands scale using our 6-step conversion formula…”
Good Example: “Noticed you’re running Facebook traffic to a PDP with no reviews. We helped another supplement brand fix that and 2x their CVR. Can I show you the teardown we used?”
Cold outreach isn’t about being clever. It’s about being relevant.
Should you use email or LinkedIn DMs? The answer: it depends on the seller.
Email works better for Amazon-first brands. Founders and brand managers tend to check emails for supplier and service inquiries.
LinkedIn is stronger for DTC and Shopify brands, where decision-makers are active and easier to find.
The best strategy? Use both.
Here’s an example of a simple multi-touch sequence:
Day 1: Cold email Day 3: LinkedIn profile view + connect Day 5: Follow-up email with a case study Day 7: LinkedIn DM: “Sent something over via email – worth a look.”
When you use Seller Contacts, you can export both verified emails and LinkedIn URLs – making multichannel outreach effortless.
Manual outreach doesn’t scale. But full automation feels spammy.
You need systems that help you scale smartly without sounding robotic.
Tools worth using:
Pro Tip: Use dynamic fields like “{{brand_name}} just launched” or “{{product_title}} ranked #14” to make each email feel handcrafted.
Automation is fine. But the message should still feel human.
Personalization doesn’t need to take hours.
There are smart ways to make emails feel tailored without writing them one by one.
Use tiered personalization:
Seller Contacts helps by giving you product data, brand URLs, and more. You can write lines like:
“Saw your new ceramic cookware line on Amazon – loved the packaging shot on image 4.”
Or:
“Looks like you’re scaling with FB Ads. Curious if CRO is on the roadmap.”
These touches don’t just stand out. They earn replies.
How do you know your outreach is working?
Don’t just track opens. Look deeper.
| Metric | Healthy Range | Fix if Below |
| Open Rate | 45%+ | Subject line or deliverability issue |
| Reply Rate | 8-15% | Weak copy or bad targeting |
| Bounce Rate | <5% | Bad data hygiene |
| Meeting Rate | 3-5% | Weak CTA or slow follow-ups |
Most important? Reply Quality – not all replies are wins, but they show you’re on the right track.
When using Seller Contacts, bounce rates are low because the emails are verified. That alone can improve deliverability and sender score.
Getting a reply is only step one. What matters next is moving the conversation forward.
When a prospect shows interest, don’t pitch your service deck. Ask questions.
You want to qualify their pain points, budget, and urgency. Good discovery questions include:
Don’t sell yet. Just dig.
Once the call is set, prepare:
The more context you bring, the more value the call offers.
Nothing builds trust like proof.
During calls or follow-ups, showcase case studies from similar brands.
Instead of long PDFs, make them short and relevant:
Better yet: show before-and-after screenshots. Share stats in the email thread itself.
Visual proof always beats a list of services.
Many agencies fail at outreach because of simple mistakes. Here are a few to dodge:
Avoiding these puts you ahead of 90% of your competition.
Once you have a process that works, scale it deliberately.
That means:
You can start small – 30 emails/day – and ramp to 200+ across inboxes.
Cold outreach becomes a repeatable growth system – not just a tactic.
Cold outreach doesn’t have to feel cold.
When you combine:
…you build trust before ever hopping on a call.
Seller Contacts gives e-commerce agencies the data edge they need to do this at scale.
No more guesswork. No more scraping. Just real insights, real sellers, real replies.
Want to access verified seller emails, filtered by marketplace, revenue, and category?
Try Seller Contacts and start building your outreach pipeline today.
