Best Ways to Pitch Amazon Sellers

From repricing tools to PPC software, from listing optimization services to virtual assistants—Amazon sellers get hammered with cold emails, LinkedIn DMs, and outreach campaigns almost daily. Most pitches? Deleted without a second glance.

So how do you break through?

How do you stand out in their inbox, speak directly to their needs, and make them want to reply?

That’s what this guide is about.

We’ll walk through the best ways to pitch Amazon sellers—what to say, where to find them, and how to turn outreach into real business.

Whether you’re a SaaS company, service provider, or consultant, the strategies below are based on what actually works—not what sounds good in theory.

What Amazon Sellers Actually Care About

Amazon sellers are laser-focused on one thing: profits.

Yes, they care about customer service. Yes, they want to build a brand. But above all, they want:

• More sales
  
• Lower ad spend
  
• Fewer stockouts
  
• Less wasted time
  

They’re drowning in metrics—ACoS, TACoS, RoAS, BSR, IPI scores—and they don’t have time to hear about your tool’s “intelligent AI-backed predictive analytics.”

What they want to know is:

“Will this make me more money or save me time—this month?”

If your pitch doesn’t show them how you do that, you’re done.

Where to Find Amazon Sellers

Reaching the right Amazon sellers isn’t just about blasting 1,000 emails.

It’s about targeted, high-quality outreach to sellers who actually match your ideal customer profile.

So where do you find them?

1. Seller Contacts – The Smartest Starting Point

If you want to pitch Amazon sellers efficiently and at scale, platforms like Seller Contacts are the smartest option.

You get access to tens of thousands of verified seller records. These include:

• Seller names
  
• Product categories
  
• Revenue ranges
  
• Fulfillment methods (FBA/FBM)
  
• Geographic locations
  
• Contact information
  

The big advantage here is precision.

Want to pitch supplement sellers in the U.S. doing $500K to $2M/year in revenue?

You can filter that in seconds.

This is miles better than manually scraping LinkedIn or hunting down storefronts on Amazon.

2. LinkedIn – Still Underrated for B2B Outreach

Many Amazon sellers don’t live on LinkedIn, but the growing number of brand-first sellers and aggregators do.

Use LinkedIn Sales Navigator to find job titles like:

• “Amazon Brand Owner”
  
• “eCommerce Director”
  
• “FBA Operations Manager”
  

Connect with them, engage with their posts first, and then pitch—more on that later.

3. Facebook Groups and Forums

There are hundreds of niche communities like:

• “Amazon FBA High Rollers”
  
• “6 Figure Amazon Sellers”
  
• “ASGTG (Amazon Sellers Group TG)”
  

These groups can be goldmines for organic outreach. Just don’t pitch in public threads. Build relationships, offer value, and then move to DMs.

How to Write the Perfect Pitch

Here’s the part where most people fail.

They find a seller. They grab an email. And they send something like:

“Hi, I’m [Name] from [Company]. We offer advanced AI-driven PPC management. Want to schedule a call?”

Delete.

Sellers see this 15 times a day.

So what works?

Let’s break it down.

A Strong Pitch Structure

1. Personalized Opener Mention their product, brand, or storefront. Show you’ve done some homework.
   
2. Pain Point Callout Highlight a common issue they likely face (e.g., high ACoS, listing not ranking).
   
3. Your Solution Keep it clear, tangible, and direct. No buzzwords.
   
4. Quick Proof Add a result: “helped a similar brand cut ACoS by 30% in 60 days.”
   
5. CTA Keep it low-friction: “Want me to send a quick audit?” or “Open to a short demo?”
   

Example Pitch That Works

Subject Line: Quick Note About Your Amazon Listings

Hey [Name],

I came across your brand while researching top kitchen brands on Amazon. Loved how clean your product visuals are—but noticed a few listing SEO gaps that might be hurting your rankings.

I help Amazon sellers like [Competitor Brand] fix these exact issues. We helped them boost conversions by 22% in under 6 weeks.

If you’re open to it, I’d be happy to share a free 3-point audit of your current listings. No strings. Just value.

Want me to send it over?

This kind of pitch gets replies—because it’s relevant, personalized, and offers value upfront.

Outreach Methods That Actually Work

Let’s go beyond theory. These are the outreach methods consistently generating replies for sellers, consultants, and service providers.

Cold Email

Still king—if you do it right.

Avoid long walls of text. Use short, punchy sentences. Personalize. Follow up gently.

Here’s a working template:

Subject: Free Amazon PPC Audit for [Brand Name]?

Hi [First Name],

I came across your storefront while browsing in the [Product] category. Looks like you’re crushing it—but I also noticed your ACoS might be climbing based on some ad placements.

I specialize in helping brands like yours reduce wasted ad spend without killing sales volume.

Want me to send you a free 2-minute audit video?

Best,
[Your Name]

Use tools like Mailshake, Instantly.ai, or QuickMail to automate responsibly and track replies.

LinkedIn DM

Keep it even shorter than email. Example:

“Hey [Name], came across your brand while researching Amazon sellers in [category]. I work with similar brands to fix [problem]. Open to connecting?”

Once they reply, ask if they’d be open to a quick insight or a 3-point suggestion on their listings.

Loom or Video Outreach

A personalized 60-second video showing their storefront or listing can outperform 100 cold emails. Mention their brand name, show their page, and suggest one improvement.

You don’t need to pitch a sale—just offer value.

Use Loom, Sendspark, or Vidyard to record and send easily.

Positioning Your Offer: Why You, Why Now?

Once you’ve opened the door with your pitch, the next question in the seller’s mind is simple:

Why should I listen to you—and not the 12 other people in my inbox?

This is where most outreach falls flat.

You’ve got their attention. Now you need to earn their trust.

What Sellers Look for in a Partner

Amazon sellers are busy. Most work 12–16 hours a day managing orders, customer messages, reviews, and ad campaigns.

They don’t want fluff. They want proof, results, and clarity.

Here’s how to position yourself so they take you seriously:

• Focus on Outcomes, Not Features
  Don’t just say you do “listing optimization.” Say you helped a seller in the supplement space boost conversion rate from 12% to 19% in 30 days.
  
• Use Industry Terms—but Keep It Simple
  Use terms like ACoS, CTR, RoAS if they apply, but don’t speak in acronyms alone. Be clear. Be human.
  
• Social Proof Works Wonders
  Mention if you’ve worked with brands in similar categories. If you don’t have name recognition, use performance metrics. For example:
  “We’ve optimized over 1,200 listings across 85 niches with an average 18% lift in conversions.”
  
• Avoid Overpromising
  Sellers can smell BS. Saying “we’ll double your sales” might get a click, but it won’t get trust. Realistic wins = long-term clients.
  

Following Up (Without Being Annoying)

Over 70% of your responses will come from follow-ups, not the first message.

But this is where many people either go radio silent—or turn into spam bots.

Smart Follow-Up Strategy

• Follow up 3–5 times max
  Space them out over 7–14 days. Any more, and you’re probably hurting your chances.
  
• Keep them short and useful
  Don’t just say “just following up.” Offer something new: a resource, an insight, a suggestion.
  

Sample Follow-Up Sequence:

1. Day 2:
   “Hey [Name], just wanted to make sure my message didn’t slip through. Still happy to share that quick audit if it’d be helpful.”
   
2. Day 5:
   “Did a 60-second audit of your Amazon ads—saw a couple of small tweaks that could reduce wasted spend. Want the link?”
   
3. Day 10:
   “No worries if now’s not the right time—just let me know and I won’t bug you again. Thanks either way!”
   

This final email often gets replies just because you don’t sound desperate.

Scaling Outreach the Smart Way

Manual outreach works—but if you’re serious about growth, you need scale without losing personalization.

Here’s how to do it right.

Use a Data Source Like Seller Contacts

Instead of spending hours scraping Amazon storefronts, use Seller Contacts to find verified seller leads with filters like:

Filter Type	Example
Product Category	Beauty, Kitchen, Electronics
Monthly Revenue	$10K–$100K, $100K–$500K
Fulfillment Method	FBA, FBM, Hybrid
Country	USA, UK, Canada, Germany
Contact Details	Email, Phone, LinkedIn (where available)

This gives you a targeted list, not a cold one.

Pair it with outreach tools like:

• Instanly.ai – For cold email personalization at scale
  
• Mailshake – Campaign builder with reply tracking
  
• Apollo.io – Enrichment and email finding
  
• QuickMail – Good for deliverability control
  

But remember: automation should never replace personalization.

Use merge tags to include brand names, categories, or even a relevant product from their store.

Bottom Line

Pitching Amazon sellers isn’t about having the slickest message. It’s about:

• Knowing their pain
  
• Offering real value
  
• Showing you understand their world
  
• Following up like a human
  

If you can master that—you’ll find Amazon sellers not only reply—they convert.

And with the right tools, like Seller Contacts, you don’t just guess who to pitch—you pitch the right sellers, at the right time, with the right offer.