In 2025, managing outreach to Amazon sellers has become more sophisticated than ever. Whether you’re running a service agency, a SaaS startup, or a B2B marketplace, you’ve likely realized that having a list of Amazon sellers isn’t enough. What you do with that list—and how you manage it—makes all the difference.
That’s where the right CRM (Customer Relationship Management) system comes in. But not all CRMs are built the same—especially when your contacts are third-party sellers running Amazon storefronts.
In this guide, we’ll break down the best CRM providers for managing Amazon seller lists, what features matter most, and how to make the most of your data—especially if you’re using Seller Contacts as your data source.
Amazon sellers aren’t typical B2B leads. They’re often:
This means traditional CRMs that assume you’re managing corporate accounts with clear hierarchies might fall short.
Instead, what you need is a CRM built for outreach, segmentation, and easy integration with eCommerce data.
If you’re using a database like Seller Contacts, where you can filter sellers by revenue, category, marketplace, and storefront link, then your CRM should be flexible enough to store, segment, and track those details effectively.
Not every CRM is designed with eCommerce outreach in mind. Here’s what you should look for when choosing a CRM to manage Amazon seller data:
You’ll likely be uploading large CSV files of seller data. That data may include custom fields like:
A good CRM should let you map and retain all these fields, not just the default name-email-company trio. It should also let you segment leads—for example, targeting home & kitchen sellers in the US with over $50k/month in revenue.
Email is still the most effective channel for cold outreach—especially for Amazon sellers. The right CRM should either:
You should be able to automate follow-ups, track opens/clicks, and move sellers through a pipeline based on their responses.
Once a seller replies or shows interest, you need a system to track that opportunity. CRMs with pipeline views, task automation, and deal tracking help turn raw seller data into actual conversations and deals.
You should be able to see which sellers have been contacted, who responded, and what stage they’re in.
Some CRMs charge based on number of contacts. That can get expensive quickly when you’re working with 5,000+ Amazon sellers.
Others may limit automation unless you upgrade. You need a CRM that’s cost-effective at scale, and doesn’t penalize you for uploading large lists.
Let’s dive into the best CRM tools in 2025 that work well with Amazon seller data—especially data exported from Seller Contacts.
GoHighLevel has grown fast among Amazon agencies, and for good reason. It’s more than just a CRM—it’s an all-in-one outreach and marketing platform.
You can build cold email sequences, send SMS follow-ups, manage sales pipelines, and even create landing pages or funnels. It also supports bulk lead imports with custom fields, which is essential when using Seller Contacts data.
Teams using GoHighLevel often praise its ability to automate the full client acquisition workflow, from lead to booked call.
“We used to juggle 3 tools—now we only use GoHighLevel to manage outreach and close Amazon brand clients.” — Amazon Marketing Agency Founder
Best for: Full-service Amazon agencies and freelancers scaling outreach
Pricing: Starts at $97/month, with full features from $297/month
If you’re just getting started or testing the waters, HubSpot’s free CRM is hard to beat.
It’s user-friendly, clean, and allows unlimited users and up to 1 million contacts. You can import your Amazon seller list, create custom fields (e.g. “Amazon Storefront Link”), and track conversations. For more automation and email outreach, you’ll need to upgrade.
You can pair it with tools like Instantly or GMass for the email part.
Best for: New Amazon-focused teams or freelancers
Pricing: Free for basic CRM, $50–$500+/month for advanced tools
Close CRM is purpose-built for outbound sales teams. It shines in high-volume outreach, offering built-in email and calling features.
If you’re using Seller Contacts to pull in thousands of Amazon seller emails, Close helps you run outreach sequences, track replies, and manage sales deals—all in one dashboard.
Its search and filtering features make it easy to segment your seller list by product type or revenue.
Best for: Sales teams doing cold outreach to sellers at scale
Pricing: Starts at $99/month/user
If email is your main outreach channel, Instantly.ai may be all you need. It’s not a traditional CRM, but a cold email-focused platform that handles bulk sends, inbox rotation, reply detection, and campaign tracking.
You can import CSVs from Seller Contacts, add custom fields for personalization, and launch multi-step sequences within minutes.
What it lacks in full CRM features, it makes up for in email scale and simplicity.
Best for: Lean teams focusing on email-based Amazon seller outreach
Pricing: $37/month for startups, with higher tiers for volume
Zoho CRM offers deep customization without breaking the bank. It’s a good fit if you want to control every field, workflow, or automation—but aren’t ready for enterprise pricing.
With Zoho, you can upload your Seller Contacts list, map custom data fields, set automated follow-up tasks, and trigger reminders.
Its interface isn’t the sleekest, but it’s functional—and powerful when you set it up right.
Best for: Cost-conscious users who want customization
Pricing: Starts at $14/month/user
While Apollo.io is more of a sales intelligence tool than a pure CRM, many growth teams use it for B2B outreach.
It comes with a built-in email sender, company enrichment tools, and integrations with LinkedIn and CRM platforms. It’s helpful if you want to enrich Amazon seller lists with additional business data—but on its own, it’s not tailored for Amazon-specific fields like storefront links or category-level segmentation.
To make it work well, you’d need to upload seller data from Seller Contacts and blend it with Apollo’s enrichment.
Best for: Teams mixing Amazon seller data with broader B2B signals
Pricing: Free limited version, $49+/month for full access
If you’re using Seller Contacts to source Amazon seller leads, integrating that data into your CRM is a key step. Here’s how to make it seamless.
Start by filtering sellers based on your campaign goals. For example:
Once filtered, export the list as a CSV file. Seller Contacts allows you to include fields like seller name, storefront URL, revenue estimate, product categories, and more.
As you import your CSV into a CRM like GoHighLevel, HubSpot, or Close, make sure you map the custom fields properly. These might include:
This makes it easy to segment your seller list later—for example, contacting only Home & Kitchen sellers in Canada or following up with sellers doing $500k+ in monthly revenue.
Use your CRM’s segmentation tools to group sellers by:
Then create email sequences or workflows based on each group. For example:
Let’s walk through how agencies and service providers actually use CRMs + Seller Contacts in the wild.
Goal: Pitch Amazon advertising management services to brands doing over $200k/month in revenue.
Workflow:
Goal: Offer professional flat lay or white background photography to under-optimized sellers.
Workflow:
| CRM | Best For | Email Outreach | Price Range | Unique Strength |
| GoHighLevel | Full-service Amazon agencies | ✅ Built-in | $$ | Automates outreach + pipeline + SMS |
| HubSpot | Freelancers or small teams | ❌ (Free tier) | Free – $$$ | Great UX, free for most CRM use cases |
| Close | Sales-focused Amazon teams | ✅ Built-in | $$$ | Powerful search + tracking for cold email |
| Instantly | Lean cold email campaigns | ✅ Email only | $ | Best for inbox rotation + scale |
| Zoho CRM | Budget teams needing customization | ❌ | $ – $$ | Deep field and workflow control |
| Apollo.io | Blended outreach with enrichment tools | ✅ Email + DB | $ – $$ | Combines B2B intelligence with outreach |
Still unsure? Here’s a quick framework:
Managing Amazon seller outreach is no longer about just collecting a list and sending a few emails.
To succeed, you need a CRM that turns seller data into structured outreach, allows for easy segmentation, tracks conversations, and supports consistent follow-ups.
With Seller Contacts, you already have a powerful source of Amazon seller intelligence. The next step is choosing a CRM that can help you act on that data—consistently, efficiently, and at scale.
Remember: Your outreach isn’t just about tools. It’s about timing, targeting, and persistence.
When those things align, your CRM becomes more than software—it becomes your growth engine.
If you’re early-stage and need something simple, HubSpot’s free CRM is a great place to start. You can scale later into a platform like GoHighLevel or Close.
Yes, but not all CRMs handle bulk data equally. GoHighLevel, Zoho, and Close support large imports well. Be sure to clean your CSV and map fields correctly to avoid data errors.
Use custom fields like product category, review count, or revenue level from Seller Contacts to add context. For example:
“Saw your pet brand doing 1,000+ reviews—wondering if you’ve tested video ads yet?”
That feels personal even if it’s automated.
Most modern CRMs accept CSV imports. GoHighLevel, HubSpot, Close, Zoho, and Instantly work well with Seller Contacts exports, as long as you map custom fields during import.
You can, but remember: many Amazon sellers don’t show up on LinkedIn or go by brand names. That’s why Seller Contacts + a CRM with email outreach is often more effective.
If you’ve got access to Amazon seller lists through Seller Contacts, don’t let that data sit idle.
Pair it with a CRM that’s built for cold outreach, deal flow, and smart segmentation. That’s how Amazon-focused agencies, SaaS tools, and service providers grow in 2025.
