Best CRM Providers for Managing Amazon Sellers Lists (2025 Guide)

In 2025, managing outreach to Amazon sellers has become more sophisticated than ever. Whether you’re running a service agency, a SaaS startup, or a B2B marketplace, you’ve likely realized that having a list of Amazon sellers isn’t enough. What you do with that list—and how you manage it—makes all the difference.

That’s where the right CRM (Customer Relationship Management) system comes in. But not all CRMs are built the same—especially when your contacts are third-party sellers running Amazon storefronts.

In this guide, we’ll break down the best CRM providers for managing Amazon seller lists, what features matter most, and how to make the most of your data—especially if you’re using Seller Contacts as your data source.

Why Managing Amazon Seller Lists Needs the Right CRM

Amazon sellers aren’t typical B2B leads. They’re often:

• Small to medium-sized brands
  
• Operating across multiple Amazon marketplaces
  
• Not always publicly listed on LinkedIn
  
• Often using brand names instead of personal names
  

This means traditional CRMs that assume you’re managing corporate accounts with clear hierarchies might fall short.

Instead, what you need is a CRM built for outreach, segmentation, and easy integration with eCommerce data.

If you’re using a database like Seller Contacts, where you can filter sellers by revenue, category, marketplace, and storefront link, then your CRM should be flexible enough to store, segment, and track those details effectively.

What Makes a CRM Ideal for Amazon Seller Outreach?

Not every CRM is designed with eCommerce outreach in mind. Here’s what you should look for when choosing a CRM to manage Amazon seller data:

1. Import & Custom Segmentation

You’ll likely be uploading large CSV files of seller data. That data may include custom fields like:

• Seller name
  
• Amazon storefront URL
  
• Estimated revenue
  
• Product category
  
• Review count
  
• Business website or email
  

A good CRM should let you map and retain all these fields, not just the default name-email-company trio. It should also let you segment leads—for example, targeting home & kitchen sellers in the US with over $50k/month in revenue.

2. Built-in Email Outreach or Integration Capabilities

Email is still the most effective channel for cold outreach—especially for Amazon sellers. The right CRM should either:

• Include built-in cold email tools,
  
• Or integrate with tools like Mailshake, Lemlist, Instantly, or GMass.
  

You should be able to automate follow-ups, track opens/clicks, and move sellers through a pipeline based on their responses.

3. Sales Pipeline or Deal Tracking

Once a seller replies or shows interest, you need a system to track that opportunity. CRMs with pipeline views, task automation, and deal tracking help turn raw seller data into actual conversations and deals.

You should be able to see which sellers have been contacted, who responded, and what stage they’re in.

4. Affordability and Scale

Some CRMs charge based on number of contacts. That can get expensive quickly when you’re working with 5,000+ Amazon sellers.

Others may limit automation unless you upgrade. You need a CRM that’s cost-effective at scale, and doesn’t penalize you for uploading large lists.

Top CRM Providers for Managing Amazon Seller Lists

Let’s dive into the best CRM tools in 2025 that work well with Amazon seller data—especially data exported from Seller Contacts.

1. GoHighLevel – Best All-In-One for Agencies

GoHighLevel has grown fast among Amazon agencies, and for good reason. It’s more than just a CRM—it’s an all-in-one outreach and marketing platform.

You can build cold email sequences, send SMS follow-ups, manage sales pipelines, and even create landing pages or funnels. It also supports bulk lead imports with custom fields, which is essential when using Seller Contacts data.

Teams using GoHighLevel often praise its ability to automate the full client acquisition workflow, from lead to booked call.

“We used to juggle 3 tools—now we only use GoHighLevel to manage outreach and close Amazon brand clients.” — Amazon Marketing Agency Founder

Best for: Full-service Amazon agencies and freelancers scaling outreach
Pricing: Starts at $97/month, with full features from $297/month

2. HubSpot CRM – Best Free Starter CRM

If you’re just getting started or testing the waters, HubSpot’s free CRM is hard to beat.

It’s user-friendly, clean, and allows unlimited users and up to 1 million contacts. You can import your Amazon seller list, create custom fields (e.g. “Amazon Storefront Link”), and track conversations. For more automation and email outreach, you’ll need to upgrade.

You can pair it with tools like Instantly or GMass for the email part.

Best for: New Amazon-focused teams or freelancers
Pricing: Free for basic CRM, $50–$500+/month for advanced tools

3. Close – Best for Sales Teams Focused on Cold Outreach

Close CRM is purpose-built for outbound sales teams. It shines in high-volume outreach, offering built-in email and calling features.

If you’re using Seller Contacts to pull in thousands of Amazon seller emails, Close helps you run outreach sequences, track replies, and manage sales deals—all in one dashboard.

Its search and filtering features make it easy to segment your seller list by product type or revenue.

Best for: Sales teams doing cold outreach to sellers at scale
Pricing: Starts at $99/month/user

4. Instantly.ai – Best for Cold Email Automation

If email is your main outreach channel, Instantly.ai may be all you need. It’s not a traditional CRM, but a cold email-focused platform that handles bulk sends, inbox rotation, reply detection, and campaign tracking.

You can import CSVs from Seller Contacts, add custom fields for personalization, and launch multi-step sequences within minutes.

What it lacks in full CRM features, it makes up for in email scale and simplicity.

Best for: Lean teams focusing on email-based Amazon seller outreach
Pricing: $37/month for startups, with higher tiers for volume

5. Zoho CRM – Best for Custom Workflows on a Budget

Zoho CRM offers deep customization without breaking the bank. It’s a good fit if you want to control every field, workflow, or automation—but aren’t ready for enterprise pricing.

With Zoho, you can upload your Seller Contacts list, map custom data fields, set automated follow-up tasks, and trigger reminders.

Its interface isn’t the sleekest, but it’s functional—and powerful when you set it up right.

Best for: Cost-conscious users who want customization
Pricing: Starts at $14/month/user

6. Apollo.io – Best for Multi-Channel B2B Prospecting

While Apollo.io is more of a sales intelligence tool than a pure CRM, many growth teams use it for B2B outreach.

It comes with a built-in email sender, company enrichment tools, and integrations with LinkedIn and CRM platforms. It’s helpful if you want to enrich Amazon seller lists with additional business data—but on its own, it’s not tailored for Amazon-specific fields like storefront links or category-level segmentation.

To make it work well, you’d need to upload seller data from Seller Contacts and blend it with Apollo’s enrichment.

Best for: Teams mixing Amazon seller data with broader B2B signals
Pricing: Free limited version, $49+/month for full access

How to Use Seller Contacts with Your CRM (Step-by-Step)

If you’re using Seller Contacts to source Amazon seller leads, integrating that data into your CRM is a key step. Here’s how to make it seamless.

1. Export a Targeted Seller List from Seller Contacts

Start by filtering sellers based on your campaign goals. For example:

• US-based sellers
  
• In the “Pet Supplies” category
  
• Monthly revenue over $100k
  
• 1,000+ reviews
  
• Email available
  

Once filtered, export the list as a CSV file. Seller Contacts allows you to include fields like seller name, storefront URL, revenue estimate, product categories, and more.

2. Map Custom Fields in Your CRM

As you import your CSV into a CRM like GoHighLevel, HubSpot, or Close, make sure you map the custom fields properly. These might include:

• Amazon Storefront URL
  
• Marketplace (US, UK, etc.)
  
• Product Category
  
• Review Count
  
• Estimated Monthly Sales
  

This makes it easy to segment your seller list later—for example, contacting only Home & Kitchen sellers in Canada or following up with sellers doing $500k+ in monthly revenue.

3. Set Up Segments and Campaigns

Use your CRM’s segmentation tools to group sellers by:

• Country or marketplace
  
• Product type
  
• Revenue tier
  
• Outreach stage (cold, warm, in-progress, closed)
  

Then create email sequences or workflows based on each group. For example:

• Sellers under $50k/month → Offer listing optimization
  
• Sellers over $100k/month → Pitch full-scale agency services
  
• Sellers with low reviews → Offer reputation or review management tools
  

Outreach Workflows for Amazon Service Providers

Let’s walk through how agencies and service providers actually use CRMs + Seller Contacts in the wild.

Example 1: Amazon PPC Agency Workflow

Goal: Pitch Amazon advertising management services to brands doing over $200k/month in revenue.

Workflow:

1. Filter Seller Contacts for: >$200k/month sellers, in Health & Personal Care
   
2. Export CSV and import into GoHighLevel
   
3. Set up a cold email sequence with subject lines like:
   “Saw your Amazon brand—here’s a quick idea to scale PPC ROAS”
   
4. Track replies and route interested sellers to a pipeline labeled “Discovery Call”
   
5. Book calls, follow-up, close deal, and tag as “Client Onboarded”
   

Example 2: Product Photography Studio

Goal: Offer professional flat lay or white background photography to under-optimized sellers.

Workflow:

1. Use Seller Contacts to find sellers with low review counts and basic images
   
2. Import into HubSpot with fields: Seller Name, Storefront Link, Product Type
   
3. Build a pipeline with stages: Contacted → Engaged → Sample Sent → Closed
   
4. Send a personalized email like:
   “Noticed your Amazon product images—could I send over a free visual redesign?”
   
5. Automate follow-ups, trigger task reminders, track sample delivery and quotes
   

Which CRM Should You Choose? (Decision Guide)

CRM	Best For	Email Outreach	Price Range	Unique Strength
GoHighLevel	Full-service Amazon agencies	✅ Built-in	$$	Automates outreach + pipeline + SMS
HubSpot	Freelancers or small teams	❌ (Free tier)	Free – $$$	Great UX, free for most CRM use cases
Close	Sales-focused Amazon teams	✅ Built-in	$$$	Powerful search + tracking for cold email
Instantly	Lean cold email campaigns	✅ Email only	$	Best for inbox rotation + scale
Zoho CRM	Budget teams needing customization	❌	$ – $$	Deep field and workflow control
Apollo.io	Blended outreach with enrichment tools	✅ Email + DB	$ – $$	Combines B2B intelligence with outreach

Still unsure? Here’s a quick framework:

• You need all-in-one + automations? → GoHighLevel
  
• Just starting, need something free? → HubSpot
  
• Running cold email at scale? → Instantly or Close
  
• Love building custom workflows? → Zoho CRM
  
• Want to enrich your Amazon list with extra B2B data? → Apollo.io
  

Final Thoughts and Takeaways

Managing Amazon seller outreach is no longer about just collecting a list and sending a few emails.

To succeed, you need a CRM that turns seller data into structured outreach, allows for easy segmentation, tracks conversations, and supports consistent follow-ups.

With Seller Contacts, you already have a powerful source of Amazon seller intelligence. The next step is choosing a CRM that can help you act on that data—consistently, efficiently, and at scale.

Remember: Your outreach isn’t just about tools. It’s about timing, targeting, and persistence.

When those things align, your CRM becomes more than software—it becomes your growth engine.

FAQs

What’s the best CRM if I’m just starting to contact Amazon sellers?

If you’re early-stage and need something simple, HubSpot’s free CRM is a great place to start. You can scale later into a platform like GoHighLevel or Close.

Can I upload thousands of Amazon seller contacts into a CRM?

Yes, but not all CRMs handle bulk data equally. GoHighLevel, Zoho, and Close support large imports well. Be sure to clean your CSV and map fields correctly to avoid data errors.

How do I personalize outreach to Amazon sellers?

Use custom fields like product category, review count, or revenue level from Seller Contacts to add context. For example:

“Saw your pet brand doing 1,000+ reviews—wondering if you’ve tested video ads yet?”

That feels personal even if it’s automated.

What CRM works best with Seller Contacts data?

Most modern CRMs accept CSV imports. GoHighLevel, HubSpot, Close, Zoho, and Instantly work well with Seller Contacts exports, as long as you map custom fields during import.

Can I use LinkedIn CRMs like Apollo or Clay for Amazon sellers?

You can, but remember: many Amazon sellers don’t show up on LinkedIn or go by brand names. That’s why Seller Contacts + a CRM with email outreach is often more effective.

Ready to Act on Amazon Seller Data?

If you’ve got access to Amazon seller lists through Seller Contacts, don’t let that data sit idle.

Pair it with a CRM that’s built for cold outreach, deal flow, and smart segmentation. That’s how Amazon-focused agencies, SaaS tools, and service providers grow in 2025.