B2B Lead Generation for E-commerce: Strategies, Tools & Tactics That Actually Work

Trying to sell to e-commerce businesses isn’t the same as selling in e-commerce. This is where many B2B marketers go wrong. While traditional lead generation might work for SaaS or enterprise, reaching Amazon sellers, Shopify brands, and DTC startups requires a more focused strategy.

These businesses often operate lean, are inundated with vendor pitches, and don’t have time for generic outreach. They need real value, specific solutions, and fast answers. And unless you know how to reach them directly, you’ll spend more time prospecting than closing deals.

That’s exactly where platforms like Seller Contacts can help. But first, let’s explore the landscape and what really works.

Understanding the B2B E-commerce Landscape

The B2B e-commerce market is massive but fragmented. You’re not targeting a few decision-makers at a Fortune 500 company. Instead, you’re dealing with:

Independent Amazon FBA sellers
DTC Shopify brands
Niche marketplaces
Aggregators
E-commerce consultants

Many of them don’t list their emails publicly. Others run their business from home. Some use a Gmail address. Others outsource operations.

So, where do you begin?

Know Their Needs First

Before you even think about outreach, understand what these businesses typically buy from other B2B providers:

PPC management (especially Amazon Ads or Meta Ads)
Fulfillment and 3PL services
Listing optimization and copywriting
SaaS tools for reviews, tracking, or automation
Product photography, editing, or design work
Sourcing, freight, and compliance support

The more aligned your service is with their pain points, the easier it becomes to build a connection.

Core B2B Lead Generation Strategies for E-commerce

Let’s break this into outbound, inbound, and paid acquisition.

Outbound Prospecting

This still works — but only if it’s highly targeted. Blind scraping from LinkedIn won’t do the job.

E-commerce sellers don’t label themselves as “CEO” or “Head of Sales.” They’re usually “Owner,” “Founder,” or sometimes have no official title at all.

That’s where Seller Contacts becomes a shortcut. You get verified Amazon and Shopify sellers, complete with:

Store URLs
Contact emails
Product categories
Revenue estimates
Marketplace (Amazon/Shopify)

You can segment and download ready-to-contact lists in minutes.

Then comes your email. Here’s what doesn’t work:

“Hey, I wanted to touch base and see if you’re interested in our growth solutions.”

Here’s what does:

“Hi Alex, I saw your Amazon brand is ranking in the top 10 for collagen powder. We just helped another supplement seller increase their RoAS by 52% using a new PPC framework. Want a breakdown?”

The key is specificity + relevance.

Inbound Marketing

This is the long game, but incredibly powerful if done right.

E-commerce sellers constantly look for answers. Think:

“Best 3PL for beauty products”
“Amazon ads not delivering impressions”
“Shopify speed optimization tips”

If your blog, landing pages, or YouTube channel answers these with real expertise, you will pull in warm leads consistently.

Some of the best-performing inbound content formats include:

Case studies with real numbers
Templates or calculators (like profit margin sheets)
Webinars on scaling Amazon or Shopify brands

Once visitors land, you capture them with email opt-ins or book-a-call CTAs.

Paid Acquisition

If you know who you’re targeting, paid acquisition works.

LinkedIn lets you run ads to “Founder” or “Owner” job titles, especially those working in “Retail” or “Consumer Goods.”
Facebook and TikTok allow you to build custom audiences based on email lists. You can upload leads from Seller Contacts and run ads directly to them.
Retargeting blog visitors or webinar attendees with testimonials and case studies works well for eCommerce service businesses.

But keep in mind: your creative must speak to eCommerce-specific pain points. Generic ads won’t work.

How to Build a Targeted Prospect List of E-commerce Businesses

Let’s be honest. You can spend hours crawling Amazon, filtering through Shopify store lists, and piecing together spreadsheets.

But you’ll likely:

Hit dead ends with no contact info
Waste time on irrelevant stores
Miss key data like revenue range or niche

That’s where Seller Contacts stands out. It’s not just another lead database.

It’s purpose-built for sellers and B2B providers.

With Seller Contacts, you can:

Find Amazon sellers by category (e.g., Health & Household, Home & Kitchen)
Filter by revenue (e.g., $500k–$5M sellers)
Export leads complete with contact names, emails, store URLs, and even social handles
Segment by platform (Amazon or Shopify)

No scraping. No guessing. Just verified leads.

Quick Use Case

Say you run a product photography service and want to target fashion brands on Shopify doing $1M+ in sales.

You can:

Filter Shopify sellers in the Apparel niche
Select revenue over $1M
Export a clean list with emails and contact names
Send a personalized campaign offering a free audit of their product imagery

That’s real prospecting made simple.

Best Channels to Reach E-commerce Sellers

Once you have the list, where do you reach them?

Cold Email

Still the highest ROI if done right.

Keep your subject line short (under 6 words)
Use the seller’s product or brand in your opening line
Offer something tangible (audit, strategy call, template, etc.)

And always follow up. Most responses happen on the second or third touch.

Good for Shopify and DTC founders. Less so for Amazon-only sellers.

Connect with value first (not a pitch)
Post content that helps sellers grow
Engage with their posts to build visibility

Communities

DTC brands and sellers hang out in Slack groups, Discord servers, and private forums.

Some well-known ones:

eCommerce Fuel
DTC Twitter (active and fast-moving)
Shopify Plus community

These are great places to answer questions, offer help, and establish credibility. Just don’t hard sell.

Events & Conferences

Conferences like Prosper Show, White Label Expo, or IRCE offer real networking value.

But even if you can’t attend, you can use attendee lists or social chatter to find sellers talking about their challenges.

Paid Social

If you’ve got the budget, combine your Seller Contacts list with Meta or TikTok Ads.

Upload the list as a custom audience
Run educational or testimonial-driven ads
Offer a demo, audit, or lead magnet in exchange for contact

It’s one of the fastest ways to turn cold data into warm traffic.

Crafting Messaging That Converts

Your message needs to match where the seller is in their growth journey. Someone doing $100K/year has very different needs than a $3M brand scaling to retail.

Start with the Product

Mention the seller’s product or category. This shows you’re not spamming. Try:

“I noticed your bamboo sheet sets have great reviews. We’ve worked with other bedding brands to increase their Amazon CTR by 30%.”

Show Social Proof

If you’ve helped similar sellers, say so:

“We helped another Amazon supplement brand boost conversions by redesigning their A+ Content. Can I show you how it looked before/after?”

Keep It Conversational

Skip the pitch deck language. Use plain, helpful language. Make it about them, not you.

“Happy to send a teardown or a quick video. No strings.”

Lead Nurturing: Turning Cold Prospects Into Warm Conversations

Not every seller will reply immediately. That’s fine. Build trust over time.

Email Sequences

Use a 4–5 touch sequence spread across 2 weeks. Each email should:

Add new value
Show understanding of their business
Keep things short and relevant

Mix in a case study, a checklist, or a helpful blog post.

Retargeting

If they click but don’t reply, retarget them with:

Testimonial ads
Video walkthroughs
Free tool offers (like audit checklists)

Keep Engaging

Some sellers may only be ready 3 months later. Keep them in your newsletter, invite them to webinars, or offer insights periodically.

Common Mistakes to Avoid

Mass emails with no personalization – These go straight to spam.
Selling features, not outcomes – Focus on results, not what your tool does.
Ignoring follow-ups – Over 70% of replies come after the first email.
Targeting too broadly – Narrow down to niche, revenue range, and platform.

Why Seller Contacts Is Built for B2B E-commerce Lead Gen

Seller Contacts isn’t just a database. It’s a strategic growth tool for anyone targeting Amazon or Shopify sellers.

You get:

Accurate, verified contact info
Data on product categories, revenue, and store URLs
Tools to sort and segment leads
Export-ready lists to fuel outreach or ad campaigns

Whether you’re a SaaS founder, agency, freelancer, or service provider, it’s the fastest path to qualified leads.

Bottom Line

B2B lead generation in e-commerce is a different beast. It demands:

Niche targeting
E-commerce-savvy messaging
Real data
Long-term relationship building

And if you want to scale your outreach without spending weeks hunting down leads, Seller Contacts can take care of the hardest part: finding the right people.

Start with better leads. Reach e-commerce sellers where they are. And grow your B2B pipeline with less guesswork.

FAQs

How is B2B lead generation different for e-commerce?

You’re not dealing with formal procurement departments. E-commerce businesses are lean, fast-moving, and product-focused. You need targeted messaging and relevant value.

What kind of businesses benefit from Seller Contacts?

Agencies, SaaS companies, freelancers, consultants, logistics providers, or any B2B service that sells to Amazon or Shopify brands.

How often is the data updated?

Seller Contacts refreshes listings regularly and verifies contact data to maintain accuracy.

Is Seller Contacts better than LinkedIn or Apollo?

If you’re targeting e-commerce sellers, yes. Those platforms lack store data, product categories, and sales info specific to sellers.

Can I integrate Seller Contacts with my CRM?

Yes. You can export lists and import them into most major CRMs or outreach tools.

Ready to stop guessing and start generating qualified leads?

Visit Seller Contacts and build your first e-commerce lead list today.