Trying to sell to e-commerce businesses isn’t the same as selling in e-commerce. This is where many B2B marketers go wrong. While traditional lead generation might work for SaaS or enterprise, reaching Amazon sellers, Shopify brands, and DTC startups requires a more focused strategy.
These businesses often operate lean, are inundated with vendor pitches, and don’t have time for generic outreach. They need real value, specific solutions, and fast answers. And unless you know how to reach them directly, you’ll spend more time prospecting than closing deals.
That’s exactly where platforms like Seller Contacts can help. But first, let’s explore the landscape and what really works.
The B2B e-commerce market is massive but fragmented. You’re not targeting a few decision-makers at a Fortune 500 company. Instead, you’re dealing with:
Many of them don’t list their emails publicly. Others run their business from home. Some use a Gmail address. Others outsource operations.
So, where do you begin?
Before you even think about outreach, understand what these businesses typically buy from other B2B providers:
The more aligned your service is with their pain points, the easier it becomes to build a connection.
Let’s break this into outbound, inbound, and paid acquisition.
This still works — but only if it’s highly targeted. Blind scraping from LinkedIn won’t do the job.
E-commerce sellers don’t label themselves as “CEO” or “Head of Sales.” They’re usually “Owner,” “Founder,” or sometimes have no official title at all.
That’s where Seller Contacts becomes a shortcut. You get verified Amazon and Shopify sellers, complete with:
You can segment and download ready-to-contact lists in minutes.
Then comes your email. Here’s what doesn’t work:
“Hey, I wanted to touch base and see if you’re interested in our growth solutions.”
Here’s what does:
“Hi Alex, I saw your Amazon brand is ranking in the top 10 for collagen powder. We just helped another supplement seller increase their RoAS by 52% using a new PPC framework. Want a breakdown?”
The key is specificity + relevance.
This is the long game, but incredibly powerful if done right.
E-commerce sellers constantly look for answers. Think:
If your blog, landing pages, or YouTube channel answers these with real expertise, you will pull in warm leads consistently.
Some of the best-performing inbound content formats include:
Once visitors land, you capture them with email opt-ins or book-a-call CTAs.
If you know who you’re targeting, paid acquisition works.
But keep in mind: your creative must speak to eCommerce-specific pain points. Generic ads won’t work.
Let’s be honest. You can spend hours crawling Amazon, filtering through Shopify store lists, and piecing together spreadsheets.
But you’ll likely:
That’s where Seller Contacts stands out. It’s not just another lead database.
It’s purpose-built for sellers and B2B providers.
With Seller Contacts, you can:
No scraping. No guessing. Just verified leads.
Say you run a product photography service and want to target fashion brands on Shopify doing $1M+ in sales.
You can:
That’s real prospecting made simple.
Once you have the list, where do you reach them?
Still the highest ROI if done right.
And always follow up. Most responses happen on the second or third touch.
Good for Shopify and DTC founders. Less so for Amazon-only sellers.
DTC brands and sellers hang out in Slack groups, Discord servers, and private forums.
Some well-known ones:
These are great places to answer questions, offer help, and establish credibility. Just don’t hard sell.
Conferences like Prosper Show, White Label Expo, or IRCE offer real networking value.
But even if you can’t attend, you can use attendee lists or social chatter to find sellers talking about their challenges.
If you’ve got the budget, combine your Seller Contacts list with Meta or TikTok Ads.
It’s one of the fastest ways to turn cold data into warm traffic.
Your message needs to match where the seller is in their growth journey. Someone doing $100K/year has very different needs than a $3M brand scaling to retail.
Mention the seller’s product or category. This shows you’re not spamming. Try:
“I noticed your bamboo sheet sets have great reviews. We’ve worked with other bedding brands to increase their Amazon CTR by 30%.”
If you’ve helped similar sellers, say so:
“We helped another Amazon supplement brand boost conversions by redesigning their A+ Content. Can I show you how it looked before/after?”
Skip the pitch deck language. Use plain, helpful language. Make it about them, not you.
“Happy to send a teardown or a quick video. No strings.”
Not every seller will reply immediately. That’s fine. Build trust over time.
Use a 4–5 touch sequence spread across 2 weeks. Each email should:
Mix in a case study, a checklist, or a helpful blog post.
If they click but don’t reply, retarget them with:
Some sellers may only be ready 3 months later. Keep them in your newsletter, invite them to webinars, or offer insights periodically.
Seller Contacts isn’t just a database. It’s a strategic growth tool for anyone targeting Amazon or Shopify sellers.
You get:
Whether you’re a SaaS founder, agency, freelancer, or service provider, it’s the fastest path to qualified leads.
B2B lead generation in e-commerce is a different beast. It demands:
And if you want to scale your outreach without spending weeks hunting down leads, Seller Contacts can take care of the hardest part: finding the right people.
Start with better leads. Reach e-commerce sellers where they are. And grow your B2B pipeline with less guesswork.
How is B2B lead generation different for e-commerce?
You’re not dealing with formal procurement departments. E-commerce businesses are lean, fast-moving, and product-focused. You need targeted messaging and relevant value.
What kind of businesses benefit from Seller Contacts?
Agencies, SaaS companies, freelancers, consultants, logistics providers, or any B2B service that sells to Amazon or Shopify brands.
How often is the data updated?
Seller Contacts refreshes listings regularly and verifies contact data to maintain accuracy.
Is Seller Contacts better than LinkedIn or Apollo?
If you’re targeting e-commerce sellers, yes. Those platforms lack store data, product categories, and sales info specific to sellers.
Can I integrate Seller Contacts with my CRM?
Yes. You can export lists and import them into most major CRMs or outreach tools.
Ready to stop guessing and start generating qualified leads?
Visit Seller Contacts and build your first e-commerce lead list today.
