Have you ever found that perfect item on Amazon, loved the quality, and then totally forgot who sold it? We’ve all been there! It’s like finding a needle in a haystack, especially with the sheer number of awesome sellers out there. But don’t you worry your tech-savvy head, because I’m here to spill the beans on how to track down that elusive seller on Amazon.
It can feel a bit like detective work, but with the right clues, you’ll be reunited with your favorite seller in no time. Whether you’re trying to reorder a fantastic product, check out their other offerings, or just leave a glowing review, knowing how to find them is super handy. So, let’s dive into the nitty-gritty and make you an Amazon seller-finding pro!
Ways to Find a Specific Seller on Amazon
Finding that particular seller on Amazon can be a breeze if you know a few tricks. Here are my go-to methods.
Search by Seller Name on Amazon Search Bar
This is your quickest path if you have the seller’s name handy.
So, you remember the seller’s name, or at least a good chunk of it? Fantastic! Head straight to the Amazon homepage. I usually start my search right in the main search bar, the one prominently displayed at the top of the page.
Go to Amazon.com: Start your journey on the main Amazon homepage.
Locate the Search Bar: Find the prominent search bar at the top of the page.
Type the Seller’s Name: Enter the exact name of the seller or their storefront name into the search bar.
Press Enter/Search: Initiate the search.
Look for Product Listings: Amazon’s search algorithm will often display products from that seller at the top of the results.
Click on the Seller’s Name: On any product listing by that seller, look for their name (often next to “Sold by”) which will be a clickable link.
There, you can browse all their products, check out their reviews, and maybe even find your next favorite thing! This method is super efficient when you have the precise information.
Find Seller on a Product Page
If you recall a product they sell, this method is a direct shortcut.
Sometimes, remembering a specific product is easier than recalling a seller’s name. Maybe it was that awesome gadget or that cozy blanket you bought last year that made you think, “I need more from them!”
If you know a product that the seller offers, your best bet is to go directly to that product’s page. I find this method incredibly straightforward.
Go to the Product Page: Navigate to the specific product page of an item you know the seller offers.
Look for “Sold by [Seller Name]”: Scroll down or scan near the product title for this phrase.
Click the Seller’s Name: The seller’s name will be a clickable link.
It’s a super-efficient way to get exactly where you want to be without any guesswork. This is especially helpful if you’ve previously purchased the item or just remember seeing it.
Use the Seller’s Storefront URL Directly
A lesser-known but powerful trick if you know their specific storefront name.
This trick is for those times when you’re feeling a bit like a digital Sherlock Holmes and you know the seller’s specific storefront name. It’s not always obvious, but sometimes sellers advertise this name elsewhere.
If you’ve got the seller’s storefront name tucked away in your memory, you’re in luck! You can actually construct a direct URL to their Amazon shop. I’ve used this method a few times when I’ve stumbled upon a seller’s storefront name outside of Amazon, maybe on their social media or a blog. Here’s how it works: just add /shops/[storefrontname] to the end of the Amazon homepage URL. So, it would look something like this: https://www.amazon.com/shops/storefrontname. Just swap out “storefrontname” with the actual name, and hit enter. This little shortcut will take you directly to the seller’s storefront page, no detours needed. It’s a fantastic way to jump straight to their collection, cutting out all the middle steps!
Browse Departments and Categories
This is a good general approach if you only have a broad idea of what the seller offers.
Sometimes, the seller’s name escapes me, but I have a strong feeling about the type of products they sell. Maybe they specialize in quirky home decor or cutting-edge tech gadgets.
When I’m in this situation, I usually start by navigating through Amazon’s “Shop by Department” section. This allows me to narrow down the vast selection into more manageable product categories
Go to “Shop by Department”: On the Amazon homepage, find and click on the “Shop by Department” section.
Select a Relevant Category: Choose the department and then narrow it down to relevant sub-categories where the seller’s products would fit.
Look for Filters: On the left sidebar of the category page, look for filter options like “Brands” or “Sellers.”
Filter by Brand/Seller: If the seller is listed or you recognize a brand they carry, use these filters to narrow down the results and find them.
This method really helps if you have a general idea of the kind of products the seller offers, as it can lead you straight to them by narrowing down the options. It might take a bit more browsing, but it’s a solid strategy.
Use Third-party Seller Directories
Sometimes, external websites offer specialized tools for finding sellers.
Beyond Amazon’s own search tools, some external resources can help you pinpoint specific sellers. I’ve found these third-party seller directories to be incredibly useful when I need a dedicated search interface for sellers or want more information.
For instance, websites like SellerRatings.com are designed specifically for this purpose. You can often search for sellers by name, and these platforms provide detailed profiles, including ratings, reviews, and sometimes even direct links back to their Amazon storefronts. It’s like having a specialized phone book just for Amazon sellers! This can be a great alternative if you’re struggling to find them directly on Amazon or if you want to gather more information and insights about a particular seller’s reputation before making a purchase. It really adds an extra layer of confidence to my shopping experience, giving me more peace of mind before I click “Buy.”
What If You Have No Information About the Seller?
This is where the detective work really begins, but don’t give up!
It can feel like a dead end. You don’t remember the seller’s name, you don’t remember a specific product name, and you haven’t bought from them before. It feels like finding a single grain of sand on a vast beach, right? But don’t lose hope! There are still some clever ways I’ve used to try and track down that elusive seller, even when I feel like I’m grasping at straws. It just requires a bit more patience and some strategic searching. Let’s dig in.
Use Product Keywords or Details
Even without a seller’s name, precise product descriptions can lead you to them.
Even if I don’t recall the seller’s name, I usually have some memory of the product itself. Was it a peculiar brand of coffee? A specific style of phone case with a unique design? Every detail helps.
My strategy here is to search for keywords, brand names, or specific product features that relate to what I’m looking for. I type these into the main Amazon search bar. For example, if I’m looking for that amazing eco-friendly water bottle with a bamboo lid, I might type “reusable insulated water bottle bamboo lid.” Once the search results pop up, I start Browse. On each product page that looks promising, I carefully look for the “Sold by” information. This is usually located under the price or within the “Buy Box” section. This little detail is key because it tells me exactly who the seller is for each listing. It’s a bit like a treasure hunt, but eventually, I usually unearth the seller I’m after! It might take a few clicks, but it’s often worth the effort.
Filter by Seller in Results
When I’m looking through a general product category, I often forget to use one of Amazon’s handiest features: the filters! They’re like magic wands for your search results.
Once I’ve searched for a product or navigated to a specific category, I always look at the sidebar on the left. Some product categories include really helpful filtering tools, such as “Seller” or “Brand.” If I recognize a particular brand that seller might carry, or if I have a general idea of the type of product the seller offers, I can use these filters to narrow down my search significantly. For instance, if I’m looking for a specific type of kitchen gadget and I recall it was from a high-end brand, I can filter by that brand. It’s a great way to quickly sift through thousands of listings and pinpoint the ones from the sellers you might be interested in. It’s like having a super-powered sieve for my search results!
Check Offers from Other Sellers
A single product might reveal your desired seller among its multiple listings.
Here’s a neat trick I’ve learned: a single product on Amazon is often sold by more than one seller. This means even if the primary seller isn’t the one I’m looking for, other options might be just a click away.
When I’m on a product page, and the “Sold by” link isn’t leading me to the seller I want, I look a little further down the page. Below the main “Add to Cart” or “Buy Now” button, you’ll often find a small link that says something like “Other sellers on Amazon” or “New and Used offers.” Clicking on this will bring up a list of all the sellers offering that particular product. I can then review each seller’s name, their ratings, and even their shipping options. This provides a fantastic opportunity to scan through different sellers and see if the one I’m trying to find is among them. It’s like peeking behind the curtain to see all the players, and often my desired seller is hidden there!
Look for Storefront Branding
If you remember a seller’s visual style, this can be a surprisingly effective clue.
This one is a bit more visual, but it can be surprisingly effective if you have a good memory for aesthetics! It’s about remembering how their “shop” felt.
I’ve noticed that many sellers on Amazon really personalize their storefronts. They might have a distinctive logo, a unique brand story, or a particular design theme that makes their shop stand out. If I remember what their storefront looked like or recall their general style – maybe it was very minimalist, or perhaps vibrant and colorful – I can use this as a clue. As I browse through product pages and click on different “Sold by” links, I pay close attention to the storefronts. When I click on a seller’s link, I quickly scan their page to see if it matches my memory of their branding. It’s like trying to remember someone by their clothes instead of their face! This method works best if you have a strong visual recall and can help you identify a seller even without knowing their name or specific products.
Conclusion
Finding a specific seller on Amazon doesn’t have to feel like searching for a needle in a haystack. Whether you have their name, know one of their products, or only remember a few details, there’s always a way to track them down. Tools like search filters, product pages, and third-party directories make the process easier.
If you still feel stuck, try combining these methods — it often works like magic. I hope this guide saves you time and makes your Amazon shopping experience smoother. If you have any questions or tricks of your own, feel free to share them in the comments below. Thanks for reading, and happy shopping!
Trying to sell to e-commerce businesses isn’t the same as selling in e-commerce. This is where many B2B marketers go wrong. While traditional lead generation might work for SaaS or enterprise, reaching Amazon sellers, Shopify brands, and DTC startups requires a more focused strategy.
These businesses often operate lean, are inundated with vendor pitches, and don’t have time for generic outreach. They need real value, specific solutions, and fast answers. And unless you know how to reach them directly, you’ll spend more time prospecting than closing deals.
That’s exactly where platforms like Seller Contacts can help. But first, let’s explore the landscape and what really works.
Understanding the B2B E-commerce Landscape
The B2B e-commerce market is massive but fragmented. You’re not targeting a few decision-makers at a Fortune 500 company. Instead, you’re dealing with:
Many of them don’t list their emails publicly. Others run their business from home. Some use a Gmail address. Others outsource operations.
So, where do you begin?
Know Their Needs First
Before you even think about outreach, understand what these businesses typically buy from other B2B providers:
PPC management (especially Amazon Ads or Meta Ads)
Fulfillment and 3PL services
Listing optimization and copywriting
SaaS tools for reviews, tracking, or automation
Product photography, editing, or design work
Sourcing, freight, and compliance support
The more aligned your service is with their pain points, the easier it becomes to build a connection.
Core B2B Lead Generation Strategies for E-commerce
Let’s break this into outbound, inbound, and paid acquisition.
Outbound Prospecting
This still works — but only if it’s highly targeted. Blind scraping from LinkedIn won’t do the job.
E-commerce sellers don’t label themselves as “CEO” or “Head of Sales.” They’re usually “Owner,” “Founder,” or sometimes have no official title at all.
That’s where Seller Contacts becomes a shortcut. You get verified Amazon and Shopify sellers, complete with:
Store URLs
Contact emails
Product categories
Revenue estimates
Marketplace (Amazon/Shopify)
You can segment and download ready-to-contact lists in minutes.
Then comes your email. Here’s what doesn’t work:
“Hey, I wanted to touch base and see if you’re interested in our growth solutions.”
Here’s what does:
“Hi Alex, I saw your Amazon brand is ranking in the top 10 for collagen powder. We just helped another supplement seller increase their RoAS by 52% using a new PPC framework. Want a breakdown?”
The key is specificity + relevance.
Inbound Marketing
This is the long game, but incredibly powerful if done right.
E-commerce sellers constantly look for answers. Think:
“Best 3PL for beauty products”
“Amazon ads not delivering impressions”
“Shopify speed optimization tips”
If your blog, landing pages, or YouTube channel answers these with real expertise, you will pull in warm leads consistently.
Some of the best-performing inbound content formats include:
Case studies with real numbers
Templates or calculators (like profit margin sheets)
Webinars on scaling Amazon or Shopify brands
Once visitors land, you capture them with email opt-ins or book-a-call CTAs.
Paid Acquisition
If you know who you’re targeting, paid acquisition works.
LinkedIn lets you run ads to “Founder” or “Owner” job titles, especially those working in “Retail” or “Consumer Goods.”
Facebook and TikTok allow you to build custom audiences based on email lists. You can upload leads from Seller Contacts and run ads directly to them.
Retargeting blog visitors or webinar attendees with testimonials and case studies works well for eCommerce service businesses.
But keep in mind: your creative must speak to eCommerce-specific pain points. Generic ads won’t work.
How to Build a Targeted Prospect List of E-commerce Businesses
Let’s be honest. You can spend hours crawling Amazon, filtering through Shopify store lists, and piecing together spreadsheets.
But you’ll likely:
Hit dead ends with no contact info
Waste time on irrelevant stores
Miss key data like revenue range or niche
That’s where Seller Contacts stands out. It’s not just another lead database.
It’s purpose-built for sellers and B2B providers.
With Seller Contacts, you can:
Find Amazon sellers by category (e.g., Health & Household, Home & Kitchen)
Filter by revenue (e.g., $500k–$5M sellers)
Export leads complete with contact names, emails, store URLs, and even social handles
Segment by platform (Amazon or Shopify)
No scraping. No guessing. Just verified leads.
Quick Use Case
Say you run a product photography service and want to target fashion brands on Shopify doing $1M+ in sales.
You can:
Filter Shopify sellers in the Apparel niche
Select revenue over $1M
Export a clean list with emails and contact names
Send a personalized campaign offering a free audit of their product imagery
That’s real prospecting made simple.
Best Channels to Reach E-commerce Sellers
Once you have the list, where do you reach them?
Cold Email
Still the highest ROI if done right.
Keep your subject line short (under 6 words)
Use the seller’s product or brand in your opening line
And always follow up. Most responses happen on the second or third touch.
LinkedIn
Good for Shopify and DTC founders. Less so for Amazon-only sellers.
Connect with value first (not a pitch)
Post content that helps sellers grow
Engage with their posts to build visibility
Communities
DTC brands and sellers hang out in Slack groups, Discord servers, and private forums.
Some well-known ones:
eCommerce Fuel
DTC Twitter (active and fast-moving)
Shopify Plus community
These are great places to answer questions, offer help, and establish credibility. Just don’t hard sell.
Events & Conferences
Conferences like Prosper Show, White Label Expo, or IRCE offer real networking value.
But even if you can’t attend, you can use attendee lists or social chatter to find sellers talking about their challenges.
Paid Social
If you’ve got the budget, combine your Seller Contacts list with Meta or TikTok Ads.
Upload the list as a custom audience
Run educational or testimonial-driven ads
Offer a demo, audit, or lead magnet in exchange for contact
It’s one of the fastest ways to turn cold data into warm traffic.
Crafting Messaging That Converts
Your message needs to match where the seller is in their growth journey. Someone doing $100K/year has very different needs than a $3M brand scaling to retail.
Start with the Product
Mention the seller’s product or category. This shows you’re not spamming. Try:
“I noticed your bamboo sheet sets have great reviews. We’ve worked with other bedding brands to increase their Amazon CTR by 30%.”
Show Social Proof
If you’ve helped similar sellers, say so:
“We helped another Amazon supplement brand boost conversions by redesigning their A+ Content. Can I show you how it looked before/after?”
Keep It Conversational
Skip the pitch deck language. Use plain, helpful language. Make it about them, not you.
“Happy to send a teardown or a quick video. No strings.”
Lead Nurturing: Turning Cold Prospects Into Warm Conversations
Not every seller will reply immediately. That’s fine. Build trust over time.
Email Sequences
Use a 4–5 touch sequence spread across 2 weeks. Each email should:
Add new value
Show understanding of their business
Keep things short and relevant
Mix in a case study, a checklist, or a helpful blog post.
Retargeting
If they click but don’t reply, retarget them with:
Testimonial ads
Video walkthroughs
Free tool offers (like audit checklists)
Keep Engaging
Some sellers may only be ready 3 months later. Keep them in your newsletter, invite them to webinars, or offer insights periodically.
Common Mistakes to Avoid
Mass emails with no personalization – These go straight to spam.
Selling features, not outcomes – Focus on results, not what your tool does.
Ignoring follow-ups – Over 70% of replies come after the first email.
Targeting too broadly – Narrow down to niche, revenue range, and platform.
Why Seller Contacts Is Built for B2B E-commerce Lead Gen
Seller Contacts isn’t just a database. It’s a strategic growth tool for anyone targeting Amazon or Shopify sellers.
You get:
Accurate, verified contact info
Data on product categories, revenue, and store URLs
Tools to sort and segment leads
Export-ready lists to fuel outreach or ad campaigns
Whether you’re a SaaS founder, agency, freelancer, or service provider, it’s the fastest path to qualified leads.
Bottom Line
B2B lead generation in e-commerce is a different beast. It demands:
Niche targeting
E-commerce-savvy messaging
Real data
Long-term relationship building
And if you want to scale your outreach without spending weeks hunting down leads, Seller Contacts can take care of the hardest part: finding the right people.
Start with better leads. Reach e-commerce sellers where they are. And grow your B2B pipeline with less guesswork.
FAQs
How is B2B lead generation different for e-commerce?
You’re not dealing with formal procurement departments. E-commerce businesses are lean, fast-moving, and product-focused. You need targeted messaging and relevant value.
What kind of businesses benefit from Seller Contacts?
Agencies, SaaS companies, freelancers, consultants, logistics providers, or any B2B service that sells to Amazon or Shopify brands.
How often is the data updated?
Seller Contacts refreshes listings regularly and verifies contact data to maintain accuracy.
Is Seller Contacts better than LinkedIn or Apollo?
If you’re targeting e-commerce sellers, yes. Those platforms lack store data, product categories, and sales info specific to sellers.
Can I integrate Seller Contacts with my CRM?
Yes. You can export lists and import them into most major CRMs or outreach tools.
Ready to stop guessing and start generating qualified leads?
Visit Seller Contacts and build your first e-commerce lead list today.
In 2025, managing outreach to Amazon sellers has become more sophisticated than ever. Whether you’re running a service agency, a SaaS startup, or a B2B marketplace, you’ve likely realized that having a list of Amazon sellers isn’t enough. What you do with that list—and how you manage it—makes all the difference.
That’s where the right CRM (Customer Relationship Management) system comes in. But not all CRMs are built the same—especially when your contacts are third-party sellers running Amazon storefronts.
In this guide, we’ll break down the best CRM providers for managing Amazon seller lists, what features matter most, and how to make the most of your data—especially if you’re using Seller Contacts as your data source.
Why Managing Amazon Seller Lists Needs the Right CRM
This means traditional CRMs that assume you’re managing corporate accounts with clear hierarchies might fall short.
Instead, what you need is a CRM built for outreach, segmentation, and easy integration with eCommerce data.
If you’re using a database like Seller Contacts, where you can filter sellers by revenue, category, marketplace, and storefront link, then your CRM should be flexible enough to store, segment, and track those details effectively.
What Makes a CRM Ideal for Amazon Seller Outreach?
Not every CRM is designed with eCommerce outreach in mind. Here’s what you should look for when choosing a CRM to manage Amazon seller data:
1. Import & Custom Segmentation
You’ll likely be uploading large CSV files of seller data. That data may include custom fields like:
Seller name
Amazon storefront URL
Estimated revenue
Product category
Review count
Business website or email
A good CRM should let you map and retain all these fields, not just the default name-email-company trio. It should also let you segment leads—for example, targeting home & kitchen sellers in the US with over $50k/month in revenue.
2. Built-in Email Outreach or Integration Capabilities
Email is still the most effective channel for cold outreach—especially for Amazon sellers. The right CRM should either:
Include built-in cold email tools,
Or integrate with tools like Mailshake, Lemlist, Instantly, or GMass.
You should be able to automate follow-ups, track opens/clicks, and move sellers through a pipeline based on their responses.
3. Sales Pipeline or Deal Tracking
Once a seller replies or shows interest, you need a system to track that opportunity. CRMs with pipeline views, task automation, and deal tracking help turn raw seller data into actual conversations and deals.
You should be able to see which sellers have been contacted, who responded, and what stage they’re in.
4. Affordability and Scale
Some CRMs charge based on number of contacts. That can get expensive quickly when you’re working with 5,000+ Amazon sellers.
Others may limit automation unless you upgrade. You need a CRM that’s cost-effective at scale, and doesn’t penalize you for uploading large lists.
Top CRM Providers for Managing Amazon Seller Lists
Let’s dive into the best CRM tools in 2025 that work well with Amazon seller data—especially data exported from Seller Contacts.
1. GoHighLevel – Best All-In-One for Agencies
GoHighLevel has grown fast among Amazon agencies, and for good reason. It’s more than just a CRM—it’s an all-in-one outreach and marketing platform.
You can build cold email sequences, send SMS follow-ups, manage sales pipelines, and even create landing pages or funnels. It also supports bulk lead imports with custom fields, which is essential when using Seller Contacts data.
Teams using GoHighLevel often praise its ability to automate the full client acquisition workflow, from lead to booked call.
“We used to juggle 3 tools—now we only use GoHighLevel to manage outreach and close Amazon brand clients.” — Amazon Marketing Agency Founder
Best for: Full-service Amazon agencies and freelancers scaling outreach Pricing: Starts at $97/month, with full features from $297/month
2. HubSpot CRM – Best Free Starter CRM
If you’re just getting started or testing the waters, HubSpot’s free CRM is hard to beat.
It’s user-friendly, clean, and allows unlimited users and up to 1 million contacts. You can import your Amazon seller list, create custom fields (e.g. “Amazon Storefront Link”), and track conversations. For more automation and email outreach, you’ll need to upgrade.
You can pair it with tools like Instantly or GMass for the email part.
Best for: New Amazon-focused teams or freelancers Pricing: Free for basic CRM, $50–$500+/month for advanced tools
3. Close – Best for Sales Teams Focused on Cold Outreach
Close CRM is purpose-built for outbound sales teams. It shines in high-volume outreach, offering built-in email and calling features.
If you’re using Seller Contacts to pull in thousands of Amazon seller emails, Close helps you run outreach sequences, track replies, and manage sales deals—all in one dashboard.
Its search and filtering features make it easy to segment your seller list by product type or revenue.
Best for: Sales teams doing cold outreach to sellers at scale Pricing: Starts at $99/month/user
4. Instantly.ai – Best for Cold Email Automation
If email is your main outreach channel, Instantly.ai may be all you need. It’s not a traditional CRM, but a cold email-focused platform that handles bulk sends, inbox rotation, reply detection, and campaign tracking.
You can import CSVs from Seller Contacts, add custom fields for personalization, and launch multi-step sequences within minutes.
What it lacks in full CRM features, it makes up for in email scale and simplicity.
Best for: Lean teams focusing on email-based Amazon seller outreach Pricing: $37/month for startups, with higher tiers for volume
5. Zoho CRM – Best for Custom Workflows on a Budget
Zoho CRM offers deep customization without breaking the bank. It’s a good fit if you want to control every field, workflow, or automation—but aren’t ready for enterprise pricing.
With Zoho, you can upload your Seller Contacts list, map custom data fields, set automated follow-up tasks, and trigger reminders.
Its interface isn’t the sleekest, but it’s functional—and powerful when you set it up right.
Best for: Cost-conscious users who want customization Pricing: Starts at $14/month/user
6. Apollo.io – Best for Multi-Channel B2B Prospecting
While Apollo.io is more of a sales intelligence tool than a pure CRM, many growth teams use it for B2B outreach.
It comes with a built-in email sender, company enrichment tools, and integrations with LinkedIn and CRM platforms. It’s helpful if you want to enrich Amazon seller lists with additional business data—but on its own, it’s not tailored for Amazon-specific fields like storefront links or category-level segmentation.
To make it work well, you’d need to upload seller data from Seller Contacts and blend it with Apollo’s enrichment.
Best for: Teams mixing Amazon seller data with broader B2B signals Pricing: Free limited version, $49+/month for full access
How to Use Seller Contacts with Your CRM (Step-by-Step)
If you’re using Seller Contacts to source Amazon seller leads, integrating that data into your CRM is a key step. Here’s how to make it seamless.
1. Export a Targeted Seller List from Seller Contacts
Start by filtering sellers based on your campaign goals. For example:
US-based sellers
In the “Pet Supplies” category
Monthly revenue over $100k
1,000+ reviews
Email available
Once filtered, export the list as a CSV file. Seller Contacts allows you to include fields like seller name, storefront URL, revenue estimate, product categories, and more.
2. Map Custom Fields in Your CRM
As you import your CSV into a CRM like GoHighLevel, HubSpot, or Close, make sure you map the custom fields properly. These might include:
Amazon Storefront URL
Marketplace (US, UK, etc.)
Product Category
Review Count
Estimated Monthly Sales
This makes it easy to segment your seller list later—for example, contacting only Home & Kitchen sellers in Canada or following up with sellers doing $500k+ in monthly revenue.
3. Set Up Segments and Campaigns
Use your CRM’s segmentation tools to group sellers by:
Country or marketplace
Product type
Revenue tier
Outreach stage (cold, warm, in-progress, closed)
Then create email sequences or workflows based on each group. For example:
Sellers under $50k/month → Offer listing optimization
Sellers over $100k/month → Pitch full-scale agency services
Sellers with low reviews → Offer reputation or review management tools
Outreach Workflows for Amazon Service Providers
Let’s walk through how agencies and service providers actually use CRMs + Seller Contacts in the wild.
Example 1: Amazon PPC Agency Workflow
Goal: Pitch Amazon advertising management services to brands doing over $200k/month in revenue.
Workflow:
Filter Seller Contacts for: >$200k/month sellers, in Health & Personal Care
Export CSV and import into GoHighLevel
Set up a cold email sequence with subject lines like: “Saw your Amazon brand—here’s a quick idea to scale PPC ROAS”
Track replies and route interested sellers to a pipeline labeled “Discovery Call”
Book calls, follow-up, close deal, and tag as “Client Onboarded”
Example 2: Product Photography Studio
Goal: Offer professional flat lay or white background photography to under-optimized sellers.
Workflow:
Use Seller Contacts to find sellers with low review counts and basic images
Import into HubSpot with fields: Seller Name, Storefront Link, Product Type
Build a pipeline with stages: Contacted → Engaged → Sample Sent → Closed
Send a personalized email like: “Noticed your Amazon product images—could I send over a free visual redesign?”
Automate follow-ups, trigger task reminders, track sample delivery and quotes
Which CRM Should You Choose? (Decision Guide)
CRM
Best For
Email Outreach
Price Range
Unique Strength
GoHighLevel
Full-service Amazon agencies
✅ Built-in
$$
Automates outreach + pipeline + SMS
HubSpot
Freelancers or small teams
❌ (Free tier)
Free – $$$
Great UX, free for most CRM use cases
Close
Sales-focused Amazon teams
✅ Built-in
$$$
Powerful search + tracking for cold email
Instantly
Lean cold email campaigns
✅ Email only
$
Best for inbox rotation + scale
Zoho CRM
Budget teams needing customization
❌
$ – $$
Deep field and workflow control
Apollo.io
Blended outreach with enrichment tools
✅ Email + DB
$ – $$
Combines B2B intelligence with outreach
Still unsure? Here’s a quick framework:
You need all-in-one + automations? → GoHighLevel
Just starting, need something free? → HubSpot
Running cold email at scale? → Instantly or Close
Love building custom workflows? → Zoho CRM
Want to enrich your Amazon list with extra B2B data? → Apollo.io
Final Thoughts and Takeaways
Managing Amazon seller outreach is no longer about just collecting a list and sending a few emails.
To succeed, you need a CRM that turns seller data into structured outreach, allows for easy segmentation, tracks conversations, and supports consistent follow-ups.
With Seller Contacts, you already have a powerful source of Amazon seller intelligence. The next step is choosing a CRM that can help you act on that data—consistently, efficiently, and at scale.
Remember: Your outreach isn’t just about tools. It’s about timing, targeting, and persistence.
When those things align, your CRM becomes more than software—it becomes your growth engine.
FAQs
What’s the best CRM if I’m just starting to contact Amazon sellers?
If you’re early-stage and need something simple, HubSpot’s free CRM is a great place to start. You can scale later into a platform like GoHighLevel or Close.
Can I upload thousands of Amazon seller contacts into a CRM?
Yes, but not all CRMs handle bulk data equally. GoHighLevel, Zoho, and Close support large imports well. Be sure to clean your CSV and map fields correctly to avoid data errors.
How do I personalize outreach to Amazon sellers?
Use custom fields like product category, review count, or revenue level from Seller Contacts to add context. For example:
“Saw your pet brand doing 1,000+ reviews—wondering if you’ve tested video ads yet?”
That feels personal even if it’s automated.
What CRM works best with Seller Contacts data?
Most modern CRMs accept CSV imports. GoHighLevel, HubSpot, Close, Zoho, and Instantly work well with Seller Contacts exports, as long as you map custom fields during import.
Can I use LinkedIn CRMs like Apollo or Clay for Amazon sellers?
You can, but remember: many Amazon sellers don’t show up on LinkedIn or go by brand names. That’s why Seller Contacts + a CRM with email outreach is often more effective.
Ready to Act on Amazon Seller Data?
If you’ve got access to Amazon seller lists through Seller Contacts, don’t let that data sit idle.
Pair it with a CRM that’s built for cold outreach, deal flow, and smart segmentation. That’s how Amazon-focused agencies, SaaS tools, and service providers grow in 2025.
Cold outreach isn’t dead. It just evolved.
For e-commerce agencies offering services to Amazon and Shopify sellers, cold outreach remains one of the most direct and scalable ways to land high-value clients. While inbound channels like content and referrals are helpful, they’re often inconsistent. Cold outreach gives you control.
But there’s a catch.
The old methods of blasting generic emails or scraping mass lists don’t work anymore. Brands are flooded with pitches. If you want their attention, you need strategy, precision, and relevance.
That’s where this guide comes in. Whether you run a small Amazon PPC agency or a full-service Shopify design studio, this is your no-fluff blueprint to build and scale an outreach system that gets replies, books calls, and closes clients.
Know Your Ideal Client Profile (ICP)
Before sending a single message, you need to know who you’re targeting.
Not every seller is a good fit. You might be great at growing FBA beauty brands but struggle with dropshipping apparel stores. That’s why defining your Ideal Client Profile is the foundation.
For Amazon-focused agencies, your ICP might include sellers who:
Do at least $50k/month in revenue
Use FBA and sponsor products
Sell in categories like supplements, kitchenware, or home improvement
For Shopify-focused teams, your ICP could be:
DTC brands with a custom site
Average order value above $40
Active Facebook or TikTok ad presence
The more focused you are, the more relevant your messaging becomes.
With a tool like Seller Contacts, you can filter and build lists based on:
Marketplace (Amazon vs Shopify)
Product category
Revenue bracket
Fulfillment model (FBA vs FBM)
Number of listings or product types
It turns cold outreach into targeted outreach.
Building Your Outreach List: Clean, Verified, Intent-Driven
You can’t afford to reach out to the wrong people. Bad data kills deliverability, wastes time, and hurts your sender reputation.
Instead of scraping from random sources, use platforms that offer verified, up-to-date, and intent-based data.
Seller Contacts provides:
Email addresses and roles (owners, marketers, founders)
LinkedIn profiles
Product-level insights
Selling history on Amazon or Shopify
Filters by marketplace, revenue, product count, etc.
Here’s how you might segment your outreach lists:
Segment
Description
Amazon Sellers – Beauty
FBA brands doing $50k-$200k/mo in beauty
Shopify Brands – Apparel
DTC clothing brands on Shopify with custom themes
Launch-Stage Sellers
New Amazon listings in the last 30 days
When your list is clean, cold outreach becomes a warm opportunity.
Writing Cold Emails That Actually Convert
The biggest mistake agencies make? Writing cold emails like brochures.
Sellers don’t care about your service list. They care about growth, pain points, and results.
A good cold email should read like a helpful nudge, not a sales pitch.
Let’s break down what works:
Subject Line: Needs to spark curiosity or relevance.
“Saw your FBA launch in Kitchenware – quick idea”
“You sell supplements on Amazon, right?”
First Line: Personal and relevant. Not fake personalization like “Hope you’re doing well.” Instead:
“Just checked out your garlic press bundle on Amazon. Smart packaging!”
Body: Focus on them, not you.
Mention what you noticed
Tie it to a potential gain (more reviews, higher ACoS returns, better UX)
Keep it short, plain, and human
CTA: Make it frictionless.
“Worth a quick chat this week?”
“Open to a 10-min call to bounce ideas?”
Bad Example: “Hi, we’re an award-winning Shopify CRO agency. We help brands scale using our 6-step conversion formula…”
Good Example: “Noticed you’re running Facebook traffic to a PDP with no reviews. We helped another supplement brand fix that and 2x their CVR. Can I show you the teardown we used?”
Cold outreach isn’t about being clever. It’s about being relevant.
Choosing Outreach Channels: Email, LinkedIn, and Beyond
Should you use email or LinkedIn DMs? The answer: it depends on the seller.
Email works better for Amazon-first brands. Founders and brand managers tend to check emails for supplier and service inquiries.
LinkedIn is stronger for DTC and Shopify brands, where decision-makers are active and easier to find.
The best strategy? Use both.
Here’s an example of a simple multi-touch sequence:
Day 1: Cold email Day 3: LinkedIn profile view + connect Day 5: Follow-up email with a case study Day 7: LinkedIn DM: “Sent something over via email – worth a look.”
When you use Seller Contacts, you can export both verified emails and LinkedIn URLs – making multichannel outreach effortless.
Tools & Systems: Scale Outreach Without Losing the Human Touch
Manual outreach doesn’t scale. But full automation feels spammy.
You need systems that help you scale smartly without sounding robotic.
Tools worth using:
Mailreach or Warmbox: To warm up new email domains
Instantly or Smartlead: To schedule, rotate inboxes, and personalize at scale
Close CRM or HubSpot: For managing replies and pipeline
Seller Contacts: For fresh, segmented lead lists every month
Pro Tip: Use dynamic fields like “{{brand_name}} just launched” or “{{product_title}} ranked #14” to make each email feel handcrafted.
Automation is fine. But the message should still feel human.
Personalization at Scale: Make It Feel Like a One-to-One
Personalization doesn’t need to take hours.
There are smart ways to make emails feel tailored without writing them one by one.
Use tiered personalization:
Tier A: High-value prospects get custom Looms or deep personalization.
You wouldn’t normally think of Twitter (now X) as a place to hunt down Amazon sellers.
LinkedIn is the usual go-to for B2B outreach. Facebook groups are packed with sellers too. Even Reddit and Discord have active eCom discussions.
But here’s the quiet truth: Twitter is where the most transparent, active Amazon sellers hang out—and share things they won’t post anywhere else.
It’s where they brag about their sales. Complain about a hijacked listing. Ask about PPC bid strategies. Or break down their experience launching a new product.
Many are building their brands in public—and that’s what makes Twitter a goldmine for agencies, SaaS founders, consultants, and service providers.
Twitter Gives You Direct Access to Decision-Makers
Most Amazon sellers don’t have huge teams. Many are solo operators, or lean partnerships. And that means the person tweeting is likely the owner, the decision-maker, or someone closely involved in daily operations.
No gatekeepers.
You can reply, engage, DM, and build a connection without a form fill or cold email.
That alone makes Twitter one of the most underutilized lead-gen channels in the eCommerce world.
Step One: Start With the Right Keywords and Hashtags
If you search blindly on Twitter, you’ll drown in noise.
But with the right keywords and hashtags, you can surface real sellers, fast.
Try searching:
“Amazon FBA”
“FBA seller”
“Private label product”
#FBATwitter, #AmazonFBA, #EcomTwitter
These are the tags many sellers use when they talk about product launches, sales milestones, supplier issues, or ad wins.
A quick search for #FBATwitter right now reveals posts like:
“Did $45k in my second month selling supplements on Amazon!”
“Trying PickFu to A/B test my new listing images—any tips?”
“Just got suspended. Any recommendations for reinstatement services?”
Those aren’t agencies or gurus. They’re actual sellers.
Words used in tweets (like “launched my first product” or “sold 200 units today”)
Accounts mentioning ‘FBA’, ‘Amazon seller’, or ‘PPC’ in their bio
Date ranges, if you want active users only
Here’s a simple Boolean search that works well:
“FBA” OR “Amazon seller” OR “Private label” -from:amazon -filter:retweets
It filters out noise and focuses on fresh, original content from sellers.
Step Two: Search Twitter Bios Like a Data Hunter
A goldmine most people ignore: Twitter bios.
Many Amazon sellers describe themselves right in their bio:
“Private Label Seller”
“6-Figure Amazon FBA”
“eCom | Amazon | Shopify | DTC”
You can surface these bios using tools like:
Followerwonk – lets you search Twitter bios by keyword
Twitonomy – good for analyzing followers of specific accounts
Blackmagic.so – offers deep analytics on Twitter/X accounts
Just input a keyword like “FBA seller” and you’ll get a list of accounts that match.
Step Three: Explore Twitter Lists and Communities
Twitter Lists are often overlooked, but they’re powerful.
Many creators and influencers maintain public Lists like:
“Amazon FBA Sellers”
“eCommerce Operators”
“DTC Founders”
“Brand Builders”
You can find them by Googling:
site:twitter.com/*/lists/ Amazon FBA
Or use Twitter’s native List search bar.
Once you find a List with 30–100 members who are all sellers, subscribe, scan, and start tracking who’s active.
Also: Twitter/X Communities are a growing trend. Communities like “FBA Twitter” or “Ecom Growth” are full of people discussing strategies, challenges, and tools.
These are not as noisy as Reddit or Facebook groups. They’re more focused and often include mid-level to advanced sellers—not just beginners.
Step Four: Reverse-Engineer Influencers and Viral Threads
You don’t need to find every seller from scratch.
Let influencers in the Amazon and eCommerce space do the heavy lifting.
People like:
@MyAmazonGuy
@ecomchase
@FBA_Queen
@LaunchBrandFast (Real usernames may change—this is just a starting point)
When they post a viral thread like:
“How I scaled my Amazon brand to $100k/month in 8 months”
You’ll see hundreds of comments and retweets—and many of those users are other Amazon sellers replying with:
“This is super helpful. I’m trying this with my new launch.”
“What did you use to manage PPC?”
Every reply is a potential seller.
Every like is a lead.
Scan the replies. Click into the accounts. Look for bio indicators, Amazon screenshots, or product links.
How Do You Know They’re Actually Amazon Sellers?
Not every account that says “FBA” is active.
Some are ghost profiles. Others are just trying to sell courses or build audiences.
Here’s how to spot the real ones:
Green Flags
Screenshots of Seller Central dashboards
Tweets showing Amazon product links
PPC insights or questions
Supplier or inventory issues
Consistent activity (weekly posts)
Red Flags
Only motivational content or quote tweets
No engagement
Bio filled with “coach” or “7-figure eCom mentor” without proof
No mentions of actual product categories, niches, or tools
Your goal is to build a clean, qualified list of seller accounts, not influencer wannabes.
Step Five: Organize What You Find
Once you’ve got 20, 50, or 100 Twitter profiles saved, you need structure.
Use a spreadsheet or Airtable to track:
Twitter handle
Bio
Product category (if known)
Follower count
Recent activity date
Engagement (likes/comments per post)
Also consider tagging them by:
Private Label vs Wholesale
Beginner vs Advanced Seller
Amazon-only vs Multi-channel (Shopify, Walmart, TikTok)
This gives you a clear picture of who to reach out to first—and with what kind of offer or content.
How to Reach Out to Amazon Sellers on Twitter Without Sounding Spammy
So, you’ve found them. Twitter bios. Threads. Lists. You now have dozens—or even hundreds—of Amazon sellers in front of you.
But now comes the real challenge: How do you actually start a conversation without being ignored, blocked, or reported?
These are cold, generic, and instantly forgettable.
What works on Twitter is relationship-first outreach.
DMs That Get Replies: Lead With Context, Not Your Pitch
Twitter is fast and personal. You’re not emailing. You’re not LinkedIn messaging. You’re talking in someone’s DMS, often from their phone.
So keep it real. Here’s a format that consistently works:
DM Framework:
“Hey [Name], saw your post about running out of stock during Prime Day—been there. We work with a few supplement sellers and help avoid exactly that with better forecasting tools. Just wanted to say your post was spot-on.”
There’s no hard pitch. No “schedule a demo” link. Just relevance + value + acknowledgment.
Start with something they said. Not what you’re selling.
Engage Before You DM
If you just found a promising seller, don’t immediately DM them.
Engage with their content first. Like a few tweets. Leave a comment that adds value. Maybe quote-tweet their post with your insight.
Example:
Seller tweets: “Getting crushed on PPC this week. TACoS up to 28% 😩”
You reply: “That’s brutal—have you tried segmenting auto campaigns by match type? Saw a big drop when we did that.”
You’re now on their radar—before you even say a word in DMs.
That way, when you do message them, you’re not a stranger anymore. You’re someone who understands their pain point.
Outreach Strategies That Actually Work
Here are a few outreach styles we’ve seen perform well:
“I noticed you sell in the pet category. We just published a deep dive on what’s working in Q3 for pet products—happy to send the link if you’re interested?”
This leads to better open rates and a smoother path to connection.
2. Permission-Based Ask
Invite the seller to engage, rather than assuming they’re open to it.
“Would it be cool if I shared a quick idea we used to cut ACoS for a similar product line?”
It’s simple, respectful, and doesn’t feel invasive.
3. Referral-Style Message
If you saw them comment on or engage with a mutual connection:
“Hey [Name], I saw you chatting with [Mutual Follow] about brand registry headaches. We’ve dealt with that a lot—mind if I share a resource?”
Now it feels warm, not cold.
How Seller Contacts Can Save You All That Time
All the steps above work.
You can absolutely find real Amazon sellers manually on Twitter using:
Ad spend, review count, revenue estimates, and more
So instead of searching for hours, you can filter by “active Twitter sellers,” export a list, and start conversations instantly—based on real signals like recent tweets, product launches, or PPC struggles.
How to Track Results and Improve Your Outreach
If you’re doing this at scale, track:
Response rate per 50 messages
How many convert to a reply?
How many replies turn into calls or demos?
A basic spreadsheet works. Tools like Clay, Tweet Hunter, or even Apollo.io can help systematize outreach if needed.
But don’t over-automate. Twitter is a personal platform. People respond to people—not bots.
FAQs
Is Twitter better than LinkedIn for finding sellers?
For raw data and filtering, LinkedIn is great. But Twitter gives you access to real-time thoughts, rants, wins, and challenges—which means you can tailor your outreach to what sellers are actually dealing with today.
How do I avoid looking like a spammer in DMs?
Don’t pitch cold. Engage with their content first. Then message with value, context, and no links on first contact.
Can I use AI or automation to scale this?
Yes, but carefully. Tools like Tweet Hunter or Phantombuster can help, but always review before sending. Twitter is unforgiving if users report spammy behavior.
What if I don’t have time to do this manually?
That’s where Seller Contacts helps. You get pre-vetted, contactable Amazon sellers, including their social data—so you don’t have to search manually.
If you’re an Amazon agency, software provider, product sourcing company, or even a brand aggregator, chances are your target customers are Amazon sellers. But finding them? That’s the real challenge.
You might start with seller marketplaces, storefront scraping, or seller databases—but there’s another platform most overlook: LinkedIn.
At first glance, LinkedIn might seem like the wrong place to look for Amazon sellers. It’s known for B2B networking, job hunting, and corporate connections. But here’s the thing: thousands of Amazon sellers list their businesses, roles, or interests on LinkedIn. Especially serious ones. The types who are open to new tools, agency services, and even acquisition conversations.
And that’s exactly why LinkedIn can be a goldmine, if you know how to dig.
Why LinkedIn Works (and Where It Falls Short)
LinkedIn gives you something no other database offers: direct access to real people, their company pages, and their professional context. It’s not just an email or a storefront link. It’s a human profile, complete with:
Job titles like Founder, Amazon Brand Owner, or E-commerce Manager
Posts about FBA wins, Prime Day sales, or new listings
Company pages linking to their brand or storefront
And when you connect with them, your message doesn’t go into a spam filter. It lands right in their inbox.
That said, LinkedIn isn’t built for this. You can’t just type “Amazon seller” into the search bar and get clean, qualified results. That’s where the work begins.
How to Manually Find Amazon Sellers on LinkedIn
1. Use Boolean Search (and Get Specific)
Most people don’t know this, but LinkedIn supports Boolean operators in search. That means you can mix keywords and phrases to get more refined results.
Try searching:
“Amazon FBA” AND Founder
“Private Label” AND Owner
“Amazon Brand” AND CEO
Use the “People” filter to narrow it down. You can also filter by location, industry, or current company.
Still, this process isn’t perfect. You’ll get a mix of:
Real sellers
Amazon coaches or consultants
Virtual assistants
Service providers pretending to be sellers
You’ll need to open profiles one-by-one to verify.
2. Explore Amazon-Focused LinkedIn Groups
Search for groups with names like:
Amazon FBA Sellers Group
Private Label E-Commerce Network
FBA High Rollers
Once you join, you can look at the member list and filter by job title or activity. Some sellers are active, posting updates or asking for help. Others are just lurking.
It’s a slow method—but it can help you find engaged sellers, especially if you’re looking to build relationships or offer value.
3. Scan Job Titles and Descriptions
When you find a promising profile, look deeper.
Sellers might not always write “Amazon Seller” in their headline. But phrases like:
Marketplace Manager at XYZ Brands
Ecommerce Brand Owner
FBA Specialist
…are good indicators.
Check the About section and Experience fields. Some mention their product niches, marketplaces they sell on (Amazon US, EU, etc.), and even revenue milestones.
This manual digging helps—but it’s time-consuming.
The Real Limitation: Manual LinkedIn Prospecting is Slow and Unreliable
Let’s say you want to build a list of 100 verified Amazon sellers for outreach.
If you’re doing it by hand on LinkedIn, expect to spend 4 to 6 hours minimum. That’s assuming you:
Search with proper Boolean queries
Open profiles and verify their activity
Check if they’re active sellers (not service providers)
Try to match them with their Amazon brand
Even after all that, you still won’t have email addresses, product links, or verified ASIN data. And many won’t respond to cold LinkedIn requests.
So what’s the smarter option?
The Smarter Way: Use Seller Contacts to Access Verified Amazon Seller Leads (Including LinkedIn Profiles)
This is where Seller Contacts saves you hours—and gives you cleaner, more verified results.
Instead of guessing who’s actually selling on Amazon, Seller Contacts gives you access to over 3 million verified Amazon sellers across marketplaces. What makes it different is that you’re not just getting a random list of emails. You’re getting:
Verified LinkedIn profiles
Full name + job title
Email addresses
Seller store links
ASINs, reviews, ratings
Product category filters
You can literally search for Beauty brand owners selling on Amazon US with more than 100 reviews, and get a filtered list with emails and LinkedIn URLs.
Here’s how it compares:
Feature
Manual LinkedIn Search
Seller Contacts
Time to Find 100 Sellers
4–6 hours
<5 minutes
Verified LinkedIn Profiles
❌
✅
Email Addresses
❌
✅
Amazon Sales Data
❌
✅
Exportable Lead Lists
❌
✅
Advanced Filters (e.g., reviews, category)
❌
✅
Outreach Strategy: Once You Find the Right Sellers
Finding sellers is only half the game. The next step? Outreach that gets responses.
If you’re connecting on LinkedIn:
Keep your message short and specific. Mention their brand or product if possible.
Don’t pitch right away. Open with value or a question like, “Are you open to exploring ways to boost conversion rates on your listing?”
Follow up—but not aggressively.
If you’re using email:
Personalize it using product info or brand name.
Use tools like Lemlist or Instantly for outreach, but avoid spam tactics.
Combine LinkedIn + Email for better results. The multichannel approach almost always increases reply rates.
LinkedIn Tools to Speed Up Prospecting (When You Still Want to DIY)
If you’re still set on building your own list from LinkedIn—whether for more control or tighter targeting—there are tools that can help cut down the manual labor.
LinkedIn Sales Navigator
This is LinkedIn’s paid lead generation tool. With it, you can use filters like:
Job title (e.g., Founder, Owner, Ecommerce Director)
Keywords (e.g., Amazon FBA, Private Label)
Geography and company headcount
Industry type
You can save leads, get alerts when they post, and export them into your CRM with third-party tools.
But here’s the catch: Sales Navigator still won’t verify if someone is actively selling on Amazon. You’ll have to manually check for that—or use an external database to connect the dots.
Email Finding + LinkedIn Enrichment Tools
Once you find the right people, you’ll often want their email address, especially if they’re not accepting DMs.
That’s where tools like:
Apollo.io
Hunter.io
Snov.io
Lusha
…come into play. These tools can pull email addresses based on the LinkedIn profile or domain.
But again: these tools give you contact info—not Amazon storefront links, ASINs, or seller performance data.
Which is why for Amazon-specific prospecting, Seller Contacts remains the most complete option. It combines LinkedIn-level identity with Amazon-level data in one place.
Here’s something many agencies and tools miss: Sellers don’t always respond in one channel.
Some founders live in their LinkedIn inbox. Others ignore it completely and focus on email. A few might be active in both—but with different behaviors.
So the most effective outreach strategy? Use both LinkedIn + email.
Start by:
Looking them up on LinkedIn using their name or brand from Seller Contacts.
Send a personalized connection request, referencing their product or niche.
After they connect, follow up with a short message offering value.
Simultaneously or afterward, reach out via email, referencing the same thread or value pitch.
Pro Tip: If your emails mention something they just posted on LinkedIn, response rates can double. It shows you did your research and aren’t just blasting a cold list.
Where LinkedIn Fits into Amazon Seller Lead Generation
Let’s be clear: LinkedIn isn’t perfect for finding Amazon sellers, but it plays an important role—especially for relationship-building and personalized outreach.
If you’re trying to go from:
Cold email blasts → to warm LinkedIn conversations
Generic seller lists → to verified Amazon entrepreneurs
Low response rates → to targeted, high-intent outreach
…then combining Seller Contacts + LinkedIn is the way forward.
With Seller Contacts, you don’t have to guess who’s actually selling. You get a full picture:
Amazon data + seller ratings
LinkedIn profile + job title
Verified email addresses
Category and product filters
And when you connect on LinkedIn, you’re doing so with context. You know what they sell, how well they’re doing, and what pain points they might have.
That’s not just prospecting. That’s smart selling.
Want to Find Amazon Sellers on LinkedIn—Without Wasting Hours?
Let Seller Contacts do the heavy lifting.
Build segmented lists of Amazon sellers
Filter by category, sales data, and LinkedIn profile
Amazon PPC is no longer optional—it’s the lifeline of visibility for most brands.
As more sellers enter the marketplace and ad inventory becomes saturated, running a campaign isn’t enough. You need to optimize it. Continuously. Strategically. Intelligently.
And it’s not just about lowering ACoS. It’s about sustainable growth—spending smarter, targeting better, and outmaneuvering your competition.
At Seller Contacts, we work with brands, agencies, and service providers who depend on data-driven decisions to grow their Amazon presence. This guide will walk you through how to optimize your PPC campaigns step-by-step—from campaign structure and bidding to harvesting and competitive targeting.
We’ll also show you where Seller Contacts‘ insights fit into the process, especially when it comes to spying on your niche, identifying competitors, and targeting sellers for advertising and partnership opportunities.
Understanding the Core Metrics That Actually Matter
Before optimizing anything, you need to know which numbers to track—and what they mean. Too many sellers chase the wrong ones or don’t know what to benchmark against.
ACoS vs. TACoS: What’s the Real Metric?
ACoS (Advertising Cost of Sale) tells you how much you’re spending to earn a dollar in revenue from ads. But it doesn’t show the full picture.
TACoS (Total Advertising Cost of Sale) does. It measures your ad spend against your total revenue, including organic sales.
If your TACoS is decreasing over time while ad sales remain stable or grow, your organic rank is improving. That’s a good sign. It means your ads are doing more than just buying traffic—they’re building long-term rank.
Other Metrics You Can’t Ignore
CPC (Cost per Click): How much you’re paying for each click. High CPCs hurt margins quickly.
CTR (Click-Through Rate): Indicates if your ad is enticing. Low CTR? Maybe your creative or title needs help.
CVR (Conversion Rate): Of those who click, how many buy. Low CVR could mean bad reviews, high price, or poor listing quality.
ROAS (Return on Ad Spend): How much return you’re getting for every dollar spent.
Don’t Chase Impressions Without Sales
It’s tempting to celebrate impressions. But they’re vanity metrics unless they translate into clicks and sales. Always follow the funnel: Impressions → Clicks → Conversions → Profits.
Seller Contacts Tip: You can use Seller Contacts to analyze top sellers in your category, giving you realistic performance benchmarks to measure against.
Structuring Campaigns for Control and Clarity
A lot of Amazon sellers struggle not because their keywords are bad, but because their campaign structure is messy. Poor structure leads to poor data, and poor data leads to poor decisions.
Here’s how to fix that.
Organize by Product or Objective
Your campaigns should be broken out by individual ASINs or clear goals.
Running multiple unrelated products in a single campaign? It becomes impossible to know which one is actually performing.
For example:
Campaign A = Product A: Manual – Exact match
Campaign B = Product A: Manual – Broad match
Campaign C = Product A: Auto campaign
Each structure serves a purpose. But don’t blend them together.
Segment Keywords by Match Type
Broad, phrase, and exact match should live in their own campaigns (or at least separate ad groups). This gives you more control over bids, budgets, and performance tracking.
A common beginner mistake is lumping all match types together, which makes optimization almost impossible. Keep it clean, and keep it separated.
Use Ad Groups Strategically
Don’t throw 50 keywords into one ad group. Keep it tight. Ideally, 5–10 keywords with thematic relevance so you can monitor performance and make decisions quickly.
Targeting Optimization: Find the Right Buyers, Not Just Clicks
Amazon is a massive marketplace. The key is not to show your ad to more people, but to show it to the right people.
Keyword Research: Go Beyond Amazon’s Built-In Suggestions
Yes, Amazon’s auto-suggestions are a decent starting point. But real gains come from uncovering the keywords your competitors already rank for and convert on.
Seller Contacts Tip: Use Seller Contacts to reverse-engineer competitor listings. Identify which keywords they’re ranking on, what categories they dominate, and what terms their top reviews repeatedly mention. These often reveal buyer-intent keywords you won’t get from regular tools.
Category or Generic (discovery): Higher volume, needs tight control
Try not to put all your spend into one area. A balanced strategy wins in the long run.
Harvesting Campaigns for High-Intent Keywords and ASINs
Optimization is not a one-time act. The best campaigns are living systems—constantly learning, evolving, and refining.
That’s where harvesting campaigns come in.
What is Keyword and ASIN Harvesting?
When you run auto campaigns or broad/phrase match campaigns, you’re casting a wide net. These campaigns help you discover:
Search terms that shoppers are actually using
ASINs where your ads are being placed (often competitor listings)
You can then “harvest” the high-performing ones into manual campaigns for tighter control.
For example:
A phrase match campaign reveals “organic turmeric capsules for women” as a top converter
You move that to a manual exact match campaign with a competitive bid
Now you monitor and scale that term directly, while reducing spend in the broad campaign
How Often Should You Harvest?
Ideally, once per week, especially if you’re actively scaling.
Use Amazon’s Search Term Report to identify:
High-converting terms (low ACoS, good CVR)
High-cost/no-sale terms (add as negatives)
Irrelevant traffic (optimize targeting or listing)
Then adjust your bids, campaign structure, and keyword lists accordingly.
Advanced Optimization Tactics Most Sellers Ignore
Once you’ve nailed the basics, it’s time to get a little more surgical. These tactics aren’t for beginners—but they can move the needle significantly.
Dayparting: Optimize by Time of Day
Dayparting means adjusting your ad spend based on when your audience is most likely to buy.
Amazon doesn’t offer this natively (yet), but you can do it manually—or use a 3rd-party tool.
Example: If your conversion rates tank between 2 AM and 7 AM, consider pausing ads during those hours. If they spike during weekday evenings, increase bids for those times.
It reduces waste and improves ROAS.
Creative Optimization: Main Image and Title Testing
Your ad only gets clicked if it stands out. Amazon doesn’t let you A/B test ads like Meta or Google do—but you can test creative in the listing itself.
Tips:
Change the main image to see if CTR improves
Rework your title to emphasize a key differentiator (e.g., “clinically tested,” “vegan certified,” “for kids”)
Track CTR before and after each change. Improvements often come from the smallest tweaks.
Reporting and Data Analysis: Make Optimization Scalable
Most sellers optimize reactively—they notice a dip in performance, then try to fix it.
But great sellers work proactively. They build routines around reporting and review.
The 3 Reports You Should Pull Weekly
Search Term Report
Shows which terms triggered your ads
Used for harvesting and adding negatives
Placement Report
Reveals how different placements (Top of Search, Product Pages, Rest of Search) are performing
Helps you adjust bid multipliers smartly
Performance by Time Report (via 3rd-party tools or analytics exports)
Uncovers patterns based on days and hours
Monthly Strategy Reviews
Every 30 days, zoom out.
Ask:
Which ASINs are winning? Which are draining spend?
Are branded vs. competitor campaigns balanced?
Are your ACoS and TACoS trending in the right direction?
Which keywords have matured? Which need fresh tests?
This is where Seller Contacts can help.
How Seller Contacts Supercharges Your PPC Optimization
Seller Contacts is not a PPC tool. But it’s an intelligence platform that feeds your campaigns with smarter targeting and broader strategy.
Here’s how to use it:
1. Spy on Competitors Before Launch
Let’s say you’re launching a new baby sleep aid.
With Seller Contacts, you can:
Identify top sellers in the category
See which ones are dominating specific keywords
Download their seller profiles and brand portfolios
Now, you know who to target with ASIN ads, and which keywords their audiences are likely converting on.
2. Build ASIN Lists for Targeting
Instead of guessing which competitor ASINs to target, Seller Contacts gives you pre-qualified ASIN lists based on filters like:
BSR (Best Sellers Rank)
Review count
Product category
Price point
You can export those and build highly focused product targeting campaigns.
3. Expand Into New Niches Intelligently
If you’re looking to grow into adjacent niches, Seller Contacts helps you map out emerging sellers, category trends, and white-space opportunities.
Run a PPC campaign targeting rising stars or newer sellers with weak conversion rates—often cheaper, but still highly relevant.
Final Takeaways: What It Takes to Win in Amazon PPC
Amazon Ads are no longer about who has the biggest budget. It’s about who understands the buyer journey, tracks the right data, and adapts faster than others.
If you want to win:
Structure your campaigns clearly
Harvest data continuously
Use negatives aggressively
Let performance—not guesswork—guide your bids
Spy smartly with tools like Seller Contacts
Run weekly and monthly reporting cycles
Test relentlessly
Optimization is not a destination. It’s a habit.
And when done right, Amazon PPC doesn’t just grow your ad sales. It amplifies your organic ranking, lowers your overall cost per sale, and builds real brand momentum.
Frequently Asked Questions
What’s a good ACoS on Amazon?
It depends on your margins.
For high-margin products, 30% ACoS may be acceptable.
For low-margin ones, you might need to stay under 15–20%. Always compare against your TACoS and product lifetime value.
How often should I optimize Amazon PPC campaigns?
Weekly is ideal for active accounts. Daily if you’re scaling aggressively. Monthly reviews are critical for long-term strategy.
Can I run PPC without Brand Registry?
Yes, but you’ll miss out on Sponsored Brands and Brand Analytics. Still, Sponsored Products (the core ad type) is available to all.
How does Seller Contacts help with PPC?
Seller Contacts helps you identify:
Competitor ASINs for targeting
Seller profiles and brand networks
High-opportunity niches to expand into It’s like having X-ray vision into your category.
Reddit has quietly become one of the most valuable resources for Amazon FBA sellers. Whether you’re just getting started or you’re navigating the complex waters of scaling a private label brand, there’s a subreddit out there filled with people like you—posting daily wins, failures, and solutions you won’t find on polished guru blogs.
This guide explores the most relevant Reddit forums for Amazon FBA, what topics dominate the conversation, and how to use them wisely. We’ve also pulled out key community insights, trends, and common struggles FBA sellers face, to give you a full picture of how these Reddit spaces can be leveraged to grow your business.
Core Amazon FBA Subreddits
/r/AmazonFBA: The Front Page of the FBA Community
If there’s one subreddit you bookmark, make it this one. With over 270,000 members and a steady stream of daily discussions, /r/AmazonFBA is the most active and comprehensive forum for sellers of all levels.
The range of topics here is massive, but there are patterns that reveal what FBA sellers are really grappling with.
Scaling Struggles and Success Stories Users frequently post detailed updates on their FBA journey—from first product launches to monthly revenue breakdowns. One seller recently shared how they scaled from $0 to $75k/month in 11 months, including exact PPC budgets, sourcing strategies, and their lessons from failure.
Questions About Credibility and Reviews “How many reviews do I need to make my product look legit?” is a recurring question. The community’s general consensus? Aim for 20–50 honest reviews before scaling ads aggressively—but never fake it. There are also constant warnings about Amazon’s review policies tightening.
Product Labeling Confusion and Costs A particularly nuanced discussion explored FNSKU labeling for self-published books, with users noting that Amazon now charges €0.78 per label in the EU—a major jump from the earlier €0.15 fee. Many are confused about when FNSKU is necessary versus ISBN/EAN. If you’re selling books, this subreddit offers unique, real-world guidance.
Tools, Hacks, and Tech There’s growing interest in AI tools for product research. Some users mention using ChatGPT to generate listing ideas or even evaluate product-market fit. Others dive deep into Helium 10, Jungle Scout, or Keepa insights.
Private Label, Arbitrage, and Wholesale No matter your model—Private Label (PL), Online Arbitrage (OA), or Wholesale—there’s conversation for you. The biggest challenges discussed? Ungating, IP claims, and navigating Amazon’s ever-shifting compliance rules.
Blocked Listings, Suppressed ASINs, and GTIN Woes A seller recently described how changing the unit count on a suppressed listing helped them relist a product blocked due to external pricing discrepancies. Others offer advice on resolving GTIN/ASIN mismatches, which can lead to hours of Seller Support frustration.
Product Launch Nerves and Marketing Strategy You’ll find dozens of threads detailing what goes into a successful launch. Many stress listing optimization (clear titles, SEO keywords, strong images) combined with precise PPC targeting and an initial promo strategy—sometimes including rebates or influencer outreach.
Shipping Across Platforms One recurring topic is whether Amazon FBA can be used for fulfilling Walmart or Shopify orders. Answer: Yes, with caveats. No Amazon branding, only UPS, USPS, FedEx allowed, and no Prime labels. Threads offer first-hand experiences and cautionary tales.
Return Fraud and Dirty Seller Tricks FBA return fraud is a hot topic. Sellers report customers returning boxes filled with rocks or fake items. “What recourse do I have?” they ask. While Amazon typically sides with the buyer, Reddit users often share workaround strategies, including security stickers and dispute templates.
Real Product Research, Real Numbers If you want to see how others are identifying “winning products,” this subreddit delivers. Users break down categories like vacuum storage bags, packing cubes, or pet products, then debate profit margins, competition, and sourcing.
Sourcing and Supplier Realities There’s serious depth in threads about working with Alibaba. One insightful post discussed how Chinese export factories are increasingly pivoting to domestic markets, affecting pricing and timelines. Others warn about the differences between trading companies and direct factories, and the risks of relying solely on expo samples.
Post-Mortems and Honest Failures Some of the most valuable threads come from failure posts. “Here’s why my first product flopped” stories often cite:
Poor product research
Underestimating competition
Low PPC budget
Weak quality control
Amazon’s lack of support
These threads are gold if you want to avoid the same mistakes.
/r/FulfillmentByAmazon: For the Serious Seller
If /r/AmazonFBA is for everyone, /r/FulfillmentByAmazon is for sellers who’ve already launched and are in deep.
With nearly 50,000 members, this subreddit is more technical, nuanced, and sometimes brutally honest.
Advice for Advanced Sellers Beginners are told to search before posting—or to start in other forums. That said, this space is a goldmine for industry updates, strategy debates, and serious seller talk.
Weekly Q&A and Verified Flairs There’s a weekly thread for quick questions, but the highlight here is the flair system. Users who generate $100K+ per year in revenue can apply for a verified seller flair—bringing more trust to their advice.
Key Topics Discussed:
Review manipulation by competitors, especially overseas sellers
AI-generated images—legal or not?
Gating strategies to protect against trademark infringers
Stranded inventory recovery
Promo rebates and whether they’re worth it
Bundles in 2025—are they still effective?
Real Shipping and Logistics Issues Many sellers here go deep on fulfillment center routing, customs problems, and package scanning failures. One user revealed that shipping to Amazon’s Newnan, GA facility led to delays because of misrouted pallets.
Review Bombing and How to Fight Back Several posts provide guidance on responding to suspicious 1-star reviews, including how to submit removal requests with Amazon—but also how to build defensible listings that attract consistent positive feedback.
Account Suspensions and Business Sales Conversations also touch on account deactivations due to trademark violations or transferring accounts when selling your business—something more sellers are asking about in 2025 as brand exits increase.
/r/AmazonFBATips: The How-To Corner of Reddit
Think of /r/AmazonFBATips as the place where practical advice meets community support. Run by an active seller, this subreddit shares free resources, how-to threads, and real seller workflows.
Beginner-Focused But No Fluff The advice here isn’t theoretical—it’s action-based. A pinned post titled “Your First 90 Days on Amazon” covers:
Product research
Listing creation
PPC testing
Review gathering
Profitability tracking
Standout Tips Shared Frequently:
Test small batches before going big
Avoid seasonal niches at first
Use the FBA calculator to know your true margins
Start with exact match PPC keywords, then expand
Don’t obsess over sales screenshots—track your Profit & Loss (P&L) instead
Solid Advice on Tools and Numbers Sellers here promote knowing your numbers, using spreadsheets or software like Sellerboard or InventoryLab. They also encourage using “Request a Review” in Seller Central, rather than relying on shady tools.
Cautions About Mentorships One common theme: Skepticism of gurus. Many posters warn against paying for courses unless the mentor also runs a real Amazon store. Redditors tend to prefer Amazon Seller University as a credible starting point.
Yet amidst the frustration, there’s a persistent thread of hope. “Amazon is hard, but still worth it” is a sentiment shared in many posts.
Related Subreddits That Every Amazon Seller Should Know
While the core FBA subreddits offer in-depth discussions, many valuable conversations happen in related forums that aren’t strictly FBA-focused—but still highly relevant. Here are the secondary communities that round out the Reddit ecosystem for Amazon sellers.
/r/AmazonSeller
This is one of the more general but highly active subreddits focused on selling on Amazon, not limited to FBA. You’ll find discussions covering:
Seller Central vs. Vendor Central
Fulfilled by Merchant (FBM) vs. FBA logistics
In-depth questions on policy violations, account health, and listing suspensions
One of the unique aspects of /r/AmazonSeller is its emphasis on weeding out spam and course sellers, making it a cleaner community for genuine advice. You’ll see frequent posts where sellers break down their challenges with screenshots, whether it’s stranded inventory or account deactivation notices.
This subreddit is particularly helpful if you’re facing technical account-level issues that don’t get much traction elsewhere.
/r/AmazonFBAHelp
Though much smaller in subscriber count, this subreddit is curated for direct help and actionable tips. A dedicated moderator posts curated links, articles, and troubleshooting content.
Most posts revolve around:
Listing optimization
Evaluating product ideas
Case studies on what worked—and what didn’t
Mistakes to avoid in the early stages of launching
It functions more like a knowledge-sharing forum than a Q&A subreddit, and it’s a hidden gem for those wanting bite-sized, well-structured advice.
/r/Entrepreneur
At first glance, this subreddit may seem broad. And it is. But Amazon sellers are entrepreneurs first, and this subreddit gives them space to zoom out.
Every Wednesday, there’s a dedicated thread called Wantrepreneur Wednesday—an open invitation for aspiring business owners to ask questions. You’ll often find early-stage FBA sellers here discussing:
Startup capital needs
Whether to choose Amazon FBA vs. Shopify
Side hustles that lead to Amazon
Stories of selling brands and exiting
The cross-pollination of ideas here can be especially helpful for sellers wondering whether to build a brand that’s Amazon-centric—or broader.
/r/AmazonUnder25
This subreddit isn’t meant for sellers, but ironically, it’s a goldmine for product researchers. The idea is simple: Redditors post and discuss cool things they bought on Amazon for under $25.
Why does that matter?
These are impulse buys that have traction, and by scanning this subreddit, sellers can:
Find new niches with buyer interest
Gauge aesthetic trends (packaging, imagery, color schemes)
Spot giftable items that do well year-round
If your FBA strategy focuses on low-ticket, high-volume products, this is worth bookmarking.
/r/wtfamazon
This is where things get weird—in a good way. This subreddit showcases bizarre, hilarious, or just confusing products listed on Amazon. For FBA sellers, it serves two purposes:
Inspiration for niche products that go viral because they’re quirky.
A reminder of what not to do, like poor listing images, misleading titles, or absurd product combinations.
It’s fun, but it’s also a behind-the-scenes look at why some listings fail in such an open marketplace.
/r/logistics
While not Amazon-specific, this subreddit dives deep into supply chain operations, shipping, warehousing, and fulfillment—all things that Amazon sellers eventually need to master.
In 2024 and beyond, logistics challenges have only grown. Some key discussions relevant to FBA include:
Amazon Global Logistics vs. third-party freight
How AMP (Amazon Premium Warehouse) affects fees and lead time
Packaging and labeling standards that impact inbound compliance
Shipping delays, customs documentation, and DDP pricing
If you’re scaling or importing regularly, the operational insights here can save you thousands.
How to Use Reddit Communities Effectively for Your FBA Journey
Reddit can be overwhelming if you treat it like just another forum. But when used right, it becomes a 24/7 live feed of what real sellers are doing, solving, and struggling with.
Here’s how to maximize your time on Reddit without falling into a rabbit hole.
Use the Search Bar First
Before posting a question, use Reddit’s internal search or Google with “site:reddit.com/r/AmazonFBA your question.” Chances are, someone has asked it already—and the comments are filled with experiences from sellers of all sizes.
Sort by Top of All Time
If you’re new to a subreddit, sort posts by “Top – All Time.” This gives you access to the most upvoted, evergreen discussions, like full breakdowns of someone’s failed launch, or an in-depth tool comparison.
Respect Community Rules
Every subreddit has rules. For example:
/r/AmazonFBA bans blatant self-promotion
/r/FulfillmentByAmazon requires flair for high-volume sellers
/r/AmazonSeller will remove spam or low-effort questions
Violating rules can get you banned, but more importantly, it’s bad etiquette in communities built on mutual value.
Study Failure Threads
Some of the most valuable insights on Reddit come from sellers who admit they lost money. These threads don’t sell anything; they’re cautionary tales. You’ll hear things like:
“I didn’t inspect my product, and every unit was defective.”
“I spent $5,000 on PPC without a single review.”
“Amazon removed my listing due to copyright, and I didn’t know I needed a trademark.”
These posts don’t just highlight what went wrong—they teach what to avoid.
Track Trends, Not Just Tips
You’ll start to notice topic trends across communities:
Surge in AI tool discussions = sellers trying to speed up product research
A spike in GTIN/ASIN mismatch threads = policy tightening by Amazon
Multiple posts about FNSKU labeling costs = possible price hikes
Reddit gives you early warnings of shifts in the Amazon ecosystem, long before official news breaks.
Final Thoughts: Reddit is a Seller’s Secret Weapon, If Used Right
If you’re serious about growing an Amazon FBA business, Reddit is not just a side resource—it’s a strategic tool.
From technical advice to product ideas, supplier vetting to account recovery, the collective experience on Reddit is unmatched—because it’s raw, unfiltered, and real-time.
At Seller Contacts, we believe that staying informed through live communities like Reddit is as important as using Amazon’s internal data or PPC dashboards. That’s why we encourage sellers to not only read, but also engage, and pair these community insights with data from trusted tools.
FAQ: Amazon FBA Reddit Forums
Which is the best Reddit forum for beginners in FBA? Start with /r/AmazonFBATips. It offers structured advice, step-by-step guidance, and realistic expectations for beginners.
Can I promote my product or brand on these subreddits? No. Most subreddits ban promotional content, unless explicitly allowed (and even then, with strict rules).
How do I know if the advice I’m reading is trustworthy? Check the commenter’s history. Those with seller flairs (especially in /r/FulfillmentByAmazon) usually have track records. Always verify advice before acting.
Are these Reddit forums better than Facebook Groups or Discord? They serve different purposes. Reddit is searchable and archived, making it better for in-depth discussions and documentation. Facebook and Discord are more real-time, but harder to search.
Running an Amazon PPC campaign is easy. Making it profitable? That’s where things get tough.
Too many sellers launch ads, set a daily budget, and hope for the best. A few clicks here, some impressions there, and suddenly the spend is climbing—but conversions aren’t.
If you’re serious about scaling on Amazon, you need more than just clicks. You need clarity.
In this guide, we’ll break down exactly how to track, analyze, and improve your Amazon PPC campaigns. From understanding the right metrics to uncovering competitive insights with Seller Contacts—this isn’t just theory. It’s a working system used by successful sellers every day.
Understanding Amazon PPC Metrics (What You Should Really Be Tracking)
Before you can improve anything, you need to know what success looks like. That starts with understanding your numbers.
Let’s look at the core metrics every Amazon seller should monitor:
Impressions
This tells you how many times your ad was shown. High impressions mean Amazon is giving your ad visibility. But impressions alone aren’t enough. They need to turn into clicks.
Click-Through Rate (CTR)
CTR is the percentage of people who saw your ad and clicked it. A CTR of 0.3% to 0.7% is considered average for Sponsored Products. If it’s lower, something’s wrong—possibly your product image, title, or keyword targeting.
Cost per Click (CPC)
This is how much you’re paying each time someone clicks your ad. It’s not about being low—it’s about being efficient. In competitive niches, CPC can exceed $2, so every click must count.
Conversion Rate (CVR)
CVR measures how often those clicks turn into sales. On Amazon, a good conversion rate is typically 10% or higher. If yours is low, it’s often not a PPC issue—it’s a listing issue.
Advertising Cost of Sales (ACoS)
ACoS is your ad spend divided by ad revenue. If you spent $20 to make $100, your ACoS is 20%. The “right” ACoS depends on your product margin. For most sellers, 15%–30% is manageable.
Total ACoS (TACoS)
Unlike ACoS, TACoS includes your total revenue, not just from ads. It gives a clearer picture of whether your ad spend is lifting your whole brand. A TACoS that drops over time means your organic sales are growing thanks to ads.
RoAS (Return on Ad Spend)
Simply the inverse of ACoS. A RoAS of 4.0 means you’re earning $4 for every $1 spent.
How to Effectively Track Your Amazon PPC Campaigns
Amazon provides a lot of tools to track PPC performance. But not all of them are easy to understand at a glance. And definitely not all of them tell the full story.
Use Campaign Manager for Daily Monitoring
Amazon’s Campaign Manager is the control panel. Here, you can check spend, sales, ACoS, impressions, and click data per campaign, ad group, or keyword. Set your view to the last 7 days or 30 days to spot trends. But don’t rely only on surface-level metrics.
For example: A campaign might show a healthy ACoS, but when you open the search term report, you’ll find a few keywords are driving most sales—while others are quietly burning your budget.
Search Term Reports: Your Best Friend
Download these weekly. Search term reports show you what people actually typed before clicking your ad. This is where you’ll find:
High-converting keywords you should turn into exact match
Irrelevant queries you should add as negative keywords
Terms that are wasting budget with no conversions
Even a $10-a-day campaign can lose 30% of its budget on poor search terms if left unchecked.
Placement Reports: Understand Where Your Ads Appear
Did you know that top-of-search placements convert better, but cost more? Placement reports break down how your ads perform in:
Top of Search (first page)
Product Pages
Rest of Search
If you’re getting a higher RoAS on product pages, for example, you can increase your bid multiplier for that placement and reduce it for others.
Analyzing Performance: From Raw Data to Real Insight
Data is everywhere. But unless you know how to interpret it, it’s just noise.
Here’s how to break it down:
Spot Patterns, Not Just Numbers
Imagine this:
Your CTR is high.
Your CPC is average.
But your conversion rate is low.
What’s the issue?
Most likely, people are clicking because your ad is compelling, but they don’t buy after landing on your listing. That often points to a weak product page—bad reviews, poor images, or missing info.
Flip the scenario:
CTR is low.
CPC is high.
Conversion is decent.
Now the issue might be ad creative or targeting. You’re not attracting the right people or not catching attention in the search results.
Always connect the dots between metrics.
Keyword-Level Analysis
Drill into individual keyword performance. A keyword that’s:
Spending over $50 with no conversions? Cut or adjust the bid.
Converting well? Move it to an exact match campaign to control spend and boost efficiency.
Look for long-tail keywords—lower traffic, but often higher conversion. Especially valuable if you’re competing against big brands.
Use Data Segmentation
Don’t lump everything together. Segment your data by:
Campaign type: Auto vs Manual
Targeting type: Keyword vs Product
Match type: Broad, Phrase, Exact
Device/Placement: Desktop vs mobile; Top vs rest of search
This helps you spot exactly what’s working—and what’s not.
Optimization: How to Improve Your Amazon PPC Campaign Over Time
Once you’ve tracked and analyzed your campaign, it’s time to make it better. Optimization isn’t a one-time task. It’s a continuous cycle.
Structure Your Campaigns for Control
A common mistake sellers make is packing too many keywords into a single campaign. This blurs results.
Instead:
Use single keyword campaigns (SKC) for high-performing terms.
Break campaigns into Auto, Broad, Phrase, and Exact stages.
Use Auto to discover new keywords.
Use Broad/Phrase to test.
Use Exact to scale.
This funnel approach gives you better control over budget and insights.
Refine Your Bids
There’s no “perfect” bid. But there is a smart bid—one that gets you profitable impressions.
If a keyword has a good CVR and RoAS, don’t hesitate to increase the bid and gain more visibility. If a term is bleeding money, reduce the bid or pause it altogether.
You can also adjust bids by placement. For example, increase bids by 20% for Top of Search if that placement consistently brings better conversions.
Budget Control: Managing Spend Without Sacrificing Growth
Amazon PPC can scale fast—but it can also burn cash just as quickly. That’s why your budget strategy matters as much as your bids.
Start With Clear Objectives
Before assigning a daily budget, ask yourself:
Are you launching a new product?
Are you pushing a best-seller?
Are you trying to rank for a specific keyword?
Each goal demands a different budget structure.
For example, ranking campaigns often require higher short-term spend, while maintenance campaigns can run lean and controlled.
Set Portfolio Budgets for Better Oversight
Amazon allows you to group campaigns under a portfolio and assign a budget limit. This is a helpful safety net, especially when running multiple campaigns across ASINs.
Use it to:
Cap your daily ad spend at the portfolio level
Group campaigns by goal (e.g., “Launch Campaigns”, “Defensive Bidding”, “Brand Protection”)
This is especially useful during peak seasons like Q4 when spend can spiral overnight.
Watch Out for Budget-Limited Campaigns
Amazon flags campaigns that run out of budget before the day ends. These often have high efficiency, and increasing their daily limit can immediately boost sales without harming ACoS.
Quick tip: If a campaign is budget-limited but maintains a low ACoS (under 20%), that’s often a green light to scale.
A/B Testing: Make Data-Driven Decisions
Many sellers tweak bids or change creatives randomly, hoping something works.
That’s not testing. That’s guessing.
A/B testing gives you clarity. You’re testing one variable at a time to see what actually drives improvement.
What Should You Test in Your Amazon PPC Strategy?
Main image – Sometimes a new angle or brighter photo improves CTR dramatically.
Title tweaks – A clear, benefit-led title can lift impressions and clicks.
Bullet order – Leading with stronger benefits can impact conversion.
Keyword match type – Broad vs. phrase vs. exact—each performs differently.
Bid levels – A lower bid may increase RoAS but drop impressions; test gradually.
Amazon Experiments (under “Manage Your Experiments” in Seller Central) lets Brand Registered sellers test A/B versions of product content like titles, bullets, and A+ content. Use it if you have access.
For ad campaigns, run duplicate campaigns with only one difference (e.g., match type or bid) and let them run for at least 7–14 days before comparing.
Don’t change too many things at once. Otherwise, you won’t know what caused the result.
Pro Tips from Experienced Sellers
a. Track TACoS, Not Just ACoS
Many experienced sellers ignore ACoS if their TACoS is trending down. That means their ad spend is feeding organic growth, which is the ultimate goal.
If your TACoS drops from 20% to 12% over two months, even if ACoS is 30%, that’s positive momentum.
b. Bid Lower at Product Launch, Then Scale
One strategy that works for many: Start with low bids on long-tail keywords, test conversions, and build early sales velocity. Once reviews and ranking stabilize, increase bids and target broader, high-volume keywords.
c. Use Retargeting Sponsored Display Ads
Don’t just rely on Sponsored Products. Retargeting ads—especially Sponsored Display views remarketing—help bring back shoppers who visited your listing but didn’t convert.
These ads can drive low ACoS campaigns because you’re targeting warm traffic.
Using Seller Contacts to Gain an Edge in Amazon PPC
Here’s where the smart sellers separate from the pack.
Amazon gives you access to your own data. But Seller Contacts gives you access to your competitors’ data, making it a game-changer for PPC strategy.
How Can Seller Contacts Help with PPC?
Find top-performing sellers in your niche and analyze what keywords they rank for
Discover new product ideas by reverse-engineering what’s working for others
Identify high-volume sellers using specific PPC-heavy strategies
Gain insights into the brands dominating top-of-search placements
You’re not just looking at one ASIN. You’re pulling back the curtain on an entire network of sellers and their strategies.
This can directly inform:
What keywords you target
How you structure your campaigns
Which ASINs or bundles you focus PPC spend on
For agencies and advanced sellers managing multiple brands, this type of market-level PPC intelligence is priceless.
Wrapping It Up: PPC Isn’t Set-and-Forget—It’s Learn-and-Adapt
Tracking your Amazon PPC campaign is step one.
But tracking alone isn’t enough.
You need to understand what the numbers mean. You need to interpret them, act on them, test ideas, and look outside your own account for opportunities to grow smarter.
That’s what separates the average sellers from the top performers.
PPC is an engine, and like any engine, it runs best when it’s tuned regularly. Don’t wait until your ACoS explodes to take action.
Start by reviewing your metrics weekly. Clean up your search term reports. Restructure messy campaigns. And above all—don’t operate in a vacuum.
Tools like Seller Contacts can open new doors by showing you what your competitors are doing—and how you can beat them.
FAQs
What’s a good ACoS for Amazon PPC?
It depends on your profit margins. For most sellers, 15%–30% is acceptable. If you’re launching or ranking, expect higher ACoS short-term.
How often should I check my PPC campaigns?
Weekly reviews are a must. Daily checks help during product launches or high-spend periods. Look at spend, ACoS, CTR, and conversions regularly.
Should I use Auto campaigns or Manual?
Use both. Auto campaigns help with discovery. Manual campaigns give you control. Use Auto to find keywords, then move winners to Manual Exact Match campaigns.
What’s TACoS and why does it matter?
TACoS = Total Ad Cost of Sales. It shows how ad spend affects your overall sales, not just ad-driven sales. A falling TACoS usually signals strong organic growth.
How do I find what keywords competitors are using?
That’s where Seller Contacts gives you an edge. You can identify top-performing sellers and analyze the keyword landscape they dominate.
The truth is, most digital marketing agencies don’t fail because they lack skill.
They fail because they can’t scale.
If you’re an agency owner stuck juggling too many roles, chasing inconsistent leads, or losing clients just as fast as you gain them, you’re not alone.
Growth is not about working harder. It’s about building systems, focusing your efforts, and creating a predictable way to bring in clients. In this guide, you’ll learn how to grow your digital marketing agency step by step. Whether you’re just starting or trying to push past a plateau, these strategies are built for real, sustainable growth.
This isn’t theory. It’s what works. And Seller Contacts is one of the tools that can shortcut your path.
Step 1: Pick a Profitable Niche (and Stick to It)
Let’s start with the mistake most agency owners make:
They try to serve everyone.
Real estate agents. SaaS founders. eCommerce brands. Coaches. Anyone who needs marketing.
It sounds flexible, but it creates confusion. Your messaging becomes generic. Your case studies are scattered. Your operations are harder to systemize.
The truth is: niching down unlocks your ability to grow.
Why It Works:
Your messaging becomes sharper and more specific
You can re-use templates, playbooks, SOPs across similar clients
Referrals become easier because you’re known for one thing
Your results improve, fast, because you build niche expertise
What Niches Are Working in 2025?
Some of the best niches today for agencies looking to scale include:
Amazon and Shopify sellers (the eCommerce goldmine most B2B marketers overlook)
Local lead-gen niches (lawyers, dentists, medspas)
Info product creators (coaches, consultants, course sellers)
SaaS startups in need of demand gen
If you want recurring revenue, fast client acquisition, and low churn, Amazon sellers are a top choice. Why?
Because:
They’re already investing in ads (Amazon, Meta, Google)
They need constant listing optimization, creatives, A+ content, and PPC management
They work in competitive categories and want help
With Seller Contacts, you can access thousands of these brands, filter by product category, size, even revenue tier. It’s a data goldmine for outbound.
Step 2: Build Systems, Not Chaos
Scaling without systems is like flying without instruments. It works until it doesn’t.
If you’re manually doing everything — proposals, onboarding, project updates, reporting — you’ll hit a wall.
Project tracking: Use tools like ClickUp or Notion to create repeatable task templates
Communication: Set expectations early — weekly updates, monthly strategy calls
Reporting: Automate your performance reports with tools like AgencyAnalytics or Google Looker Studio
Once these are in place, you can step out of operations and focus on growth.
Also, think in terms of productized services.
Instead of offering “custom marketing,” define 2-3 packages:
Amazon Ads Launch Package
eCommerce Growth Retainer
Shopify CRO Sprint
This makes pricing, selling, and delivery faster. You can train others to execute without reinventing the wheel every time.
Step 3: Build a Lead Generation Engine
This is where most agencies get stuck.
They rely on referrals, which are unpredictable. Or they post on social media and hope someone bites.
You need something more reliable.
Why Most Agencies Plateau at 5-7 Clients
They hit a ceiling because:
They don’t have a consistent source of leads
They don’t track lead conversion or follow-ups
They fear cold outreach or don’t know how to do it right
That’s where outbound comes in.
Use Seller Contacts to Fuel Your Pipeline
With Seller Contacts, you get direct access to:
Verified Amazon and Shopify sellers
Contact names, emails, LinkedIn profiles
Filters by niche, sales volume, brand size, and more
Let’s say you help beauty brands grow on Amazon.
You can search for all Amazon sellers in Beauty > Skincare > $100k-$1M revenue, then export those leads and build a personalized cold email campaign.
No scraping. No guessing. Just real leads, ready for contact.
Combine that with a smart cold email strategy:
Personalize your first line
Show a result you’ve gotten for similar brands
Include a clear CTA to book a call
Use tools like Instantly, Smartlead, or Lemlist to automate follow-ups. Make sure you’re warming up domains and keeping deliverability strong.
If you get even a 1% reply rate on 1000 contacts per month, that’s 10 leads. For high-ticket retainers, that’s more than enough.
This is how real agencies build predictable pipelines.
Step 4: Create Case Studies That Sell For You
Most agency websites just say, “We help businesses grow with digital marketing.”
That’s not enough.
You need to prove it. With real stories. Real results.
Example of a High-Converting Case Study Format:
Client: DTC Skincare Brand (Shopify + Amazon)
Problem: ROAS dropped after scaling Meta ads. Amazon listings under-optimized.
Solution: Launched retargeting funnel, rewrote listings, added video creatives, and managed Amazon PPC.
Result: 42% increase in ROAS on Meta, 63% increase in Amazon sales in 90 days.
CTA: “Want results like this? Let’s talk.”
Use screenshots, video testimonials, even short Loom videos explaining what you did. Case studies build trust faster than any sales pitch.
Host them on your site, feature them in outreach, and turn them into carousel posts for LinkedIn.
Your results become your best marketing.
Step 5: Build a Small but Skilled Team
You can only wear all the hats for so long.
If you’re still running client calls, writing ad copy, checking analytics, AND trying to get new clients… you’re not running an agency. You’re just freelancing with admin work.
Start With Delivery Roles First
Your first few hires should support delivery:
A media buyer or campaign manager
A VA for outreach and admin
A designer or creative editor
You don’t need full-time employees right away. Start with contractors or part-time freelancers. Build SOPs so they can execute without constant direction.
Tools That Help Manage Teams Remotely:
Slack for communication
ClickUp or Asana for task management
Loom for training and async updates
Google Drive or Notion for documentation
As you grow, you can layer in account managers, sales reps, and client success roles.
But start lean and build systems around your people.
Step 6: Retain Clients and Increase Lifetime Value
Client churn is a silent killer. It’s frustrating to win a client and lose them 3 months later.
Retention should be a growth strategy, not just a bonus.
What Drives Long-Term Client Relationships?
Clear communication: Set monthly check-ins, send weekly performance emails
Transparency: Show the good and the bad; don’t sugarcoat data
Quick wins: Early momentum builds trust and patience
Education: Walk them through why something is or isn’t working
Consider adding upsell paths:
If you handle Amazon PPC, upsell to listing optimization.
If you handle Meta ads, add creative production.
It’s easier to grow LTV than it is to land new clients.
And the better your retention, the more you can confidently spend on acquisition.
Step 7: Scale Acquisition with Cold Outreach + Content
When your delivery systems and team are in place, you can double down on getting clients.
Cold outreach gets you immediate results. Content builds long-term brand.
Combine the Two:
Use Seller Contacts to pull leads by category and revenue
Send cold emails with strong personalization
After 3-4 emails, retarget those same leads with helpful content (case studies, LinkedIn posts, video breakdowns)
This multi-touch approach warms up cold leads fast.
And when they Google you? They’ll see your site, your case studies, and your authority.
Pro Tip:
If you’re building in a niche like Amazon services, write niche content.
How to reduce ACoS on Amazon
Top mistakes in Amazon creative
When to outsource Amazon PPC
Position your agency as a category expert. Not just another generalist.
Where Seller Contacts Fits Into All This
Seller Contacts gives you direct access to decision-makers at eCommerce brands.
Instead of running Facebook ads for lead gen or paying for cold data scraping, you get:
Accurate brand names and contacts
Company size and seller category
Filterable options to segment and personalize your outreach
It removes the guesswork from your pipeline.
Whether you’re:
Starting your agency and need your first 5 clients
Scaling to $50k/month and building a sales team
Hiring VAs to do outreach on your behalf
Seller Contacts becomes your prospecting engine.
Final Takeaways: Growing a Digital Agency Isn’t a Mystery
You don’t need to hustle harder. You need to focus, systemize, and scale what works.
Here’s a recap:
Pick one niche and become known for it
Systemize delivery so you can focus on sales
Use Seller Contacts to feed your pipeline
Create results and showcase them with strong case studies
Retain and upsell to grow your revenue without chasing new leads
This is the roadmap many 6- and 7-figure agencies follow.
The only difference is that they build it intentionally.
FAQs
How can I get my first few clients as an agency owner?
Start with outbound. Use a database like Seller Contacts to reach out to relevant businesses. Offer something specific and results-driven. Use case studies even from past freelance work.
Do I need to hire full-time employees to grow?
No. Start with contractors and part-time help. Build SOPs. Focus on delivery first, then add account managers and sales help later.
Should I do content or outbound for lead generation?
Both. Outbound brings quick wins. Content builds brand. Use Seller Contacts for targeting, and amplify your expertise with posts, videos, and case studies.
How do I stand out from other agencies?
Pick a clear niche, show real results, and personalize your outreach. Most agencies are vague and broad. Clarity = authority.