How to Attract Amazon Sellers to Your Agency: Proven Strategies to Win Clients in 2025
If you run a service-based agency in the Amazon space—whether it’s focused on PPC management, listing optimization, branding, or account management—you already know how challenging it is to attract high-quality Amazon sellers as clients.
They’re overwhelmed. They’re cautious. They’re constantly being pitched by dozens of agencies claiming they can “scale their brand” or “fix their ads.”
So how do you cut through the noise? How do you get the right Amazon sellers to notice you, trust you, and hire you?
This guide walks you through the exact playbook to do just that—built on experience, not theory. And at every step, we show you how Seller Contacts helps you power your prospecting with data-rich, seller-verified leads.
Understanding the Amazon Seller Mindset in 2025
To attract Amazon sellers, you need to understand their world first.
Amazon sellers today fall into distinct buckets:
- Some are launching their first product and need full-stack support.
- Others are doing $1M+ a year but can’t scale ad spend profitably.
- Some are even burned by agencies who overpromised and underdelivered.
Their biggest pain points in 2025:
- PPC is getting more expensive. With Amazon CPCs up 15% YoY (source: Tinuiti Q4 Report), sellers are desperate for smarter ad management.
- Listings aren’t converting. They know something’s off but don’t know how to fix it.
- Product ranking is volatile. Algorithm updates and aggressive competition make it harder to hold top spots.
- Creative fatigue. Main images, A+ content, and storefronts often feel outdated, but they lack the expertise to refresh them.
And more than anything, sellers are tired of being sold to. They want real help.
Define the Right Seller for Your Agency
Not every Amazon seller is a fit for your agency. Trying to attract everyone will only lead to frustration and wasted time.
You need to define who your “ideal client” is.
This might be a seller doing $500K+/year with clear pain points in ad performance. Or a beauty brand that looks great but lacks keyword structure.
It could be:
- Niche-focused (e.g. Home & Kitchen brands)
- Business model-specific (Private Label, Wholesale, Aggregators)
- Or based on current stage (Launch, Scale, Plateau)
Knowing this upfront changes how you pitch, where you prospect, and what content you create.
With Seller Contacts, you can actually filter by all these criteria—from revenue estimates to product categories to storefront URLs.
Let’s say you’re a creative agency. You can filter:
“Sellers in Fashion category doing $250K-$1M/year with less than 5 images and no A+ content.”
That’s your target list. Now you’re not shooting in the dark.
Craft a Value Proposition That Speaks to Sellers
Too many agencies lead with vague statements like:
“We help you grow your brand on Amazon.”
This means nothing to sellers.
Instead, speak their language. Sellers live and breathe by metrics. If you want to win their trust, show how you impact their numbers.
A good value proposition sounds more like:
- “We helped a supplement brand drop their ACoS from 42% to 26% in 60 days.”
- “Our creative refresh lifted conversion rates by 18% on their top 3 ASINs.”
- “We increased daily ad sales from $1,200 to $2,400 without raising spend.”
And back it up with screenshots, testimonials, or case study snippets.
Sellers don’t care how clever your brand is. They care if you can move the needle.
Use Seller Data to Find the Right Leads
This is where most agencies fail. They either:
- Rely on referrals only (slow)
- Buy cheap email lists (low-quality)
- Or spray cold messages to everyone (ineffective)
But if you use seller data correctly, you can find high-fit leads who actually need what you offer.
Seller Contacts gives you access to millions of Amazon sellers. But more importantly, it gives you smart filters:
- Product category
- Monthly revenue
- Country or geo location
- Listing data (images, reviews, optimization signals)
For example, let’s say you’re a PPC agency. You can pull a list of:
“Sellers in Supplements or Health categories doing over $100K/mo, but with poor listing optimization (e.g. under 4 images or 3 bullets).”
This is a goldmine. These sellers need help but aren’t saturated with agency attention yet.
Export that list, import into your CRM or outreach tool, and begin outreach.
Build Trust Before You Pitch
Sellers are used to pitches. What they rarely get is value upfront.
Don’t just send them a templated email saying:
“Hey, we can help you grow. Book a call?”
Instead, do a bit of homework. Look at their storefront. Click into one or two of their listings.
Then message them with something like:
“Saw your collagen powder listing—great branding but I noticed your keywords are very broad. A few long-tails might reduce ACoS fast. Want me to show you how?”
Or:
“I recorded a quick 2-min teardown of your ASIN—one image tweak and one keyword fix could improve conversion rate 10-15%. Want me to send it over?”
This builds trust before you pitch. And it differentiates you instantly.
Multi-Channel Outreach That Actually Reaches Sellers
Don’t rely on just email. Amazon sellers are active across multiple platforms.
Here’s where you can find and reach them:
- Email: Best for direct insights + lead magnets (e.g. free audits)
- LinkedIn: Great for aggregators, 7-figure sellers, and brand founders
- TikTok & Instagram: More sellers are active there than you think
- Their brand websites: Found through Amazon Storefront > external link
Here’s a natural outreach framework that works:
Subject line: “Quick win for your [Product Name] listing on Amazon”
Email body:
“Hey [First Name],
Saw your [Product] on Amazon—beautiful branding. But I noticed a few gaps that might be hurting your ACoS.
I specialize in [service], and I did a 2-minute review of your ASIN. Found 3 quick wins that could help your conversion rate.
Want me to send it over?
Cheers, [Your Name]”
This works because it:
- Feels personal
- Shows you did your homework
- Offers value without being pushy
Create Content That Attracts Sellers Organically
While outbound outreach is powerful, inbound content marketing builds long-term momentum.
Start by identifying common seller pain points. Then create content that answers those questions in-depth.
For example:
- “How to Fix a Stuck ACoS on Amazon Ads”
- “5 Reasons Your Listing Isn’t Converting (And How to Fix It)”
- “What Most Agencies Miss in Amazon Keyword Strategy”
Write blog posts, short LinkedIn articles, or even YouTube videos that give sellers actionable tips.
Pro tip: Use examples from your outreach.
If you spot a seller making a common mistake (e.g. missing alt-images), write about it.
This positions you as an expert, builds trust passively, and generates inbound leads from SEO and shares.
Use Social Proof Strategically
Nothing wins trust faster than social proof. But not all proof is created equal.
Avoid generic testimonials like:
“They were great to work with!”
Instead, feature data-backed proof:
- “ACoS dropped 22% in 4 weeks across 14 SKUs”
- “Conversion rate lifted from 17% to 24% after image redesign”
If possible, include screenshots or snippets from the client dashboard.
And make it visible:
- On your website homepage
- As part of your email signature
- In your outreach sequences
- Pinned to your LinkedIn profile
You want prospects to think: “If they helped that brand, they can probably help me too.”
Offer Something Irresistible
To get Amazon sellers to respond, offer something they genuinely want. It could be:
- A free, no-pitch video teardown of their main listing
- A one-time ad audit with benchmark metrics
- A heatmap of how shoppers interact with their listing (via tools like PickFu or Helium 10)
The key is to make it:
- Fast to consume
- Valuable even if they don’t become a client
- Personalized enough to feel bespoke
Your CTA can then be:
“Want me to do the same for your top product?”
This opens doors and starts conversations—without pressure.
Leverage Seller Contacts for Scalable Prospecting
You can build systems that bring in new leads every week using Seller Contacts.
Here’s a basic flow:
- Define your ideal seller profile (revenue, niche, listing gaps)
- Use Seller Contacts filters to pull 100-200 seller leads a week
- Enrich with storefront research or software tools
- Segment by priority
- Send personalized outreach with value upfront
Over time, you can even retarget these sellers via email drips, LinkedIn follow-ups, or ad remarketing.
The point is: you’re not waiting for leads to come to you. You’re building a predictable, data-driven pipeline.
Bottom Line: Turn Insight Into Action
Attracting Amazon sellers to your agency isn’t about flashy ads or high-pressure tactics.
It’s about understanding what sellers need, using data to find them, and offering real value from the first touch.
Seller Contacts makes that process scalable. With millions of verified seller profiles and powerful filtering tools, you can find your ideal clients faster—and close them with less effort.
Whether you’re a solo operator or scaling an 8-figure agency, these strategies work.
You just have to implement them.
FAQs
How do I know which Amazon sellers are the best fit for my agency?
Use filters in Seller Contacts to identify sellers based on revenue, category, and listing health. Focus on sellers with obvious pain points and room for improvement.
What if I don’t have big case studies yet?
Start small. Offer value via audits and teardowns. Use before/after results from small wins. Social proof builds over time.
How often should I reach out to sellers?
Follow up 2-3 times after your initial message. Stay helpful, not pushy. Share a new insight in each follow-up.
Can I use Seller Contacts for international markets?
Yes. You can filter sellers by country, including the U.S., UK, Germany, Canada, and more.
What’s the best outreach channel?
Email is still the most scalable. But LinkedIn and brand websites give you warmer, more personal entry points.
Want to start reaching high-quality Amazon sellers today? Try Seller Contacts and unlock the world’s largest, most actionable Amazon seller database.
