Amazon’s marketplace is expanding at an astonishing rate. With over 9.7 million sellers worldwide and around 2 million actively selling, businesses offering Amazon-related services have a massive opportunity. But competition is fierce. Every seller receives countless pitches daily—promising better rankings, increased sales, or lower fulfillment costs.
Standing out requires more than a generic sales pitch. It demands an approach that connects, builds trust, and provides value upfront. Sellers are looking for solutions to real problems, not just another agency or service. The key is to reach them where they already are, understand their challenges, and prove expertise through actions—not just words.
Every Amazon seller is different. Some are new entrepreneurs, launching their first private-label product. Others manage seven-figure brands, looking for ways to scale. Some are stuck with high ACoS (Advertising Cost of Sales), while others struggle with Amazon suspensions or FBA storage fees.
Each group needs a different approach.
Ignoring these differences is one of the biggest reasons outreach efforts fail. A one-size-fits-all pitch won’t work. Sellers respond to tailored solutions that speak directly to their pain points.
Reaching Amazon sellers starts with knowing where they spend time online. While cold emails and LinkedIn outreach have their place, the most successful client acquisition strategies involve being present in the right communities.
Over 100,000 members in groups like Amazon FBA High Rollers and FBA Today actively discuss sourcing, advertising, and fulfillment issues.
Engaging with real discussions—not just posting promotions—builds trust.
Subreddits like r/FulfillmentByAmazon have over 250,000 active users sharing their daily struggles.
Many sellers look for unbiased service recommendations in these spaces.
Amazon brand owners and eCommerce experts frequently share insights.
Engaging with their content builds credibility and positions a service provider as an industry expert.
Prosper Show, SellerCon, and White Label Expo bring together serious sellers looking for new solutions.
Many businesses land high-value clients just by networking at these events.
Most Amazon sellers spend hours searching for answers to specific problems. Many read blog posts, watch YouTube tutorials, or listen to podcasts before choosing a service provider. This is where content marketing becomes a powerful client acquisition tool.
A well-researched, high-ranking blog post can generate hundreds of seller leads every month—without cold outreach.
One case study found that a well-optimized blog post on Amazon listing optimization brought in over 1,500 organic leads in a single year, converting at 8.4% into paying clients.
Search engine optimization (SEO) ensures that the right sellers find your services naturally.
Most Amazon sellers trust peer recommendations over advertisements. A service that delivers results will naturally get referrals.
One FBA prep center in Texas grew from 10 to 150 clients in 18 months—without running ads. How? Word-of-mouth. By providing exceptional customer service, transparent pricing, and fast turnaround times, existing sellers referred others.
While organic strategies build long-term authority, paid advertising can accelerate client acquisition. Amazon sellers are constantly searching for better solutions, making platforms like Google Ads, Facebook Ads, and LinkedIn Ads powerful for reaching them.
Amazon sellers often Google their pain points, looking for quick solutions. Ranking organically is ideal, but Google Ads can immediately place a service in front of sellers actively searching for help.
For example, an Amazon advertising agency running Google Ads on:
…will attract sellers actively looking for PPC management.
One PPC agency spent $3,200 on Google Ads targeting Amazon seller keywords and generated 27 high-quality leads in a month—an average cost of $118 per lead. Six of them converted into clients, bringing in over $22,000 in annual revenue.
Facebook and Instagram allow interest-based targeting, meaning ads can be shown specifically to Amazon sellers.
A service specializing in Amazon account reinstatement ran a Facebook campaign with a seller testimonial video about how they restored a suspended account. The result? 400+ clicks, 32 seller inquiries, and 7 new clients—all from a $2,000 ad spend.
Most sellers don’t convert immediately. Many visit a website but don’t take action. Retargeting keeps a service in front of them until they’re ready.
Amazon sellers often research multiple service providers before deciding. With Facebook Pixel, LinkedIn Retargeting, and Google Remarketing, ads can follow sellers who:
Retargeting helps turn website visitors into paying clients, reducing wasted traffic.
Beyond online marketing, real relationships drive high-value Amazon seller clients. Many sellers don’t actively search for services but trust recommendations from peers and industry experts.
Events like Prosper Show, SellerCon, and The Billion Dollar Seller Summit attract 7-figure sellers looking for growth solutions. Many service providers land their biggest clients just by attending.
One FBA prep center attended Prosper Show, spoke on a logistics panel, and walked away with 9 new clients—including a brand doing over $5M in sales per year.
YouTube, LinkedIn, and Twitter (X) influencers in the Amazon space have massive audiences of engaged sellers.
One Amazon consultant paid $5,000 for a sponsored YouTube review. The result? 53 seller inquiries and 11 new clients in a month.
While outreach strategies work, Seller Contacts simplifies everything by providing direct access to Amazon sellers without the guesswork.
Amazon sellers are bombarded with offers daily. The best way to attract them isn’t another generic pitch—it’s delivering value, solving real problems, and building trust.
By combining SEO, paid ads, content marketing, networking, and Seller Contacts, businesses can consistently attract Amazon sellers without relying on cold spammy outreach.
