Helping sellers get started on Amazon can feel like juggling ten things at once. From paperwork to product listings, there’s a lot that needs to be handled right from the start. If you’re running an agency, having a proper onboarding checklist can make things a whole lot smoother for both you and your clients.
In this article, I’ll walk you through a step-by-step process to onboard Amazon sellers efficiently. Whether you’re onboarding a brand-new seller or someone shifting from another platform, this guide has you covered.
Getting a new client selling on Amazon is more than just hitting “create account.” It’s a strategic partnership where every detail counts. Here are the essential phases I always follow to ensure a seamless and successful start for my clients.
This first step is crucial, and honestly, it’s where a lot of agencies can stumble if they’re not meticulous. I always tell my clients, “Think of me as your personal document bloodhound!” We need everything neat and tidy, because Amazon, bless their hearts, are sticklers for detail.
Once we’ve got our document ducks in a row, it’s time to actually build the command center: the Seller Central account. I always guide my clients through this step-by-step, making sure they understand what they’re doing.
Ah, the dreaded verification stage. This is where Amazon puts your documents to the test. My job here is to make this as painless as possible.
Now, let’s talk about getting paid and paying Amazon. This part is super important because without it, well, things just don’t move.
This is where the magic of selling actually begins! We’re talking about getting those products live and ready for customers.
For clients with a brand that’s serious about growth and protection, Amazon Brand Registry is a must. This is where they get to truly own their brand on Amazon.
Amazon takes security and compliance incredibly seriously, and so should we. My agency makes sure our clients are set up for success from day one.
My philosophy isn’t just to do things for my clients, but to empower them. So, education is a huge part of the onboarding process.
Onboarding isn’t a one-and-done deal; it’s the beginning of a beautiful partnership. My agency provides continuous support to ensure long-term success.
Amazon typically requires a government-issued photo ID (like a passport or driver’s license), legal business registration documents (if applicable), bank account details for payouts, a credit card for fees, and proof of address dated within the last 180 days (such as a utility bill or bank statement). It’s super important that all names and addresses on these documents match exactly.
It really depends on your business! FBA (Fulfillment by Amazon) is great if you want Amazon to handle storage, packing, and shipping, which can save you a lot of time and effort. However, there are fees involved. FBM (Fulfilled by Merchant) gives you more control over your inventory and shipping, but you’re responsible for all the logistics. For most new sellers, FBA is often recommended for its simplicity and the Prime eligibility it offers.
Amazon Brand Registry is a fantastic program for sellers who own a registered trademark for their brand. It offers brand protection tools to fight against counterfeits and unauthorized sellers. Plus, it unlocks enhanced marketing features like A+ Content, Brand Stores, and more powerful advertising options, which can significantly boost your product listings and overall brand presence on Amazon.
Onboarding Amazon sellers the right way isn’t just about ticking boxes—it’s about laying a foundation that sets your clients up for long-term success. Each phase, from document collection to performance monitoring, plays an important role in avoiding headaches and helping your clients grow confidently on the platform.
Whether you’re onboarding your first client or your fiftieth, having a structured process saves time, builds trust, and keeps things running smoothly. Take your time, follow each phase, and always keep your clients informed and empowered.
