Amazon Agency Cold Calling Scripts: How to Win Clients & Close Deals

Cold calling remains one of the most effective ways for Amazon agencies to connect with sellers, offer their services, and build long-term business relationships.

But let’s be honest—cold calling is not easy. Amazon sellers are busy entrepreneurs who get flooded with service pitches daily. If you don’t grab their attention within the first 15 seconds, chances are they’ll either hang up or give you the dreaded “I’m not interested” response.

If you run an Amazon PPC agency, a full-service Amazon management firm, or offer services like listing optimization, branding, or fulfillment support, this guide will help you refine your cold calling approach.

Why Cold Calling Works for Amazon Agencies

In a world where inboxes are flooded and social media ads are everywhere, a direct phone call still holds power. The difference is simple—emails and messages can be ignored, but a phone call demands immediate attention.

1. Direct, Personalized Outreach

Unlike automated emails that feel generic, a phone call is personal. It allows you to speak directly to the decision-maker and adjust your pitch based on their responses. You can ask questions, build rapport, and immediately address objections—all things an email simply cannot do.

2. Bypasses Email Fatigue

Many Amazon sellers receive dozens of cold emails daily from agencies promising better PPC performance, higher rankings, and more sales. Most of these emails either go unread or end up in spam folders. A phone call helps cut through the noise and ensures your message is heard.

3. Qualifies Leads Quickly

One of the biggest benefits of cold calling is that it allows you to quickly identify whether a seller is a good fit for your services. Instead of wasting time following up on dead-end email leads, a quick 5-minute call can tell you whether the seller is interested, what their pain points are, and if they’re willing to explore a solution.

4. Builds Trust Faster Than Digital Communication

Trust is a huge factor in business. Sellers are more likely to do business with someone they’ve spoken to rather than an anonymous email sender. When they hear your voice, sense your expertise, and engage in real conversation, they’re more inclined to consider your offer.

Pre-Call Preparation: Setting Yourself Up for Success

Before you pick up the phone, preparation is key. Going into a cold call blindly reduces your chances of success. Instead, a little research and strategic planning can make a massive difference in how the seller perceives your pitch.

1. Research the Seller Before the Call

Understanding the seller’s business allows you to tailor your pitch instead of sounding generic. Before calling, check their:

Amazon Storefront – Look at their product listings, branding, and overall store performance.
Best Seller Rank (BSR) & Reviews – Are they struggling with low rankings? Do they have negative reviews?
Advertising Strategy – If they’re running Amazon PPC ads, their ad spend efficiency could be an issue.

A quick 5-minute check on their store can help you craft a pitch that directly speaks to their needs.

2. Identify Their Pain Points

Most sellers face common struggles such as:

High ACoS (Advertising Cost of Sale) due to inefficient PPC campaigns.
Poor conversion rates caused by bad product images, weak listings, or bad reviews.
Lack of organic ranking because of poor SEO or under-optimized listings.
Difficulty scaling their business due to fulfillment and operational issues.

Knowing these pain points helps you position your agency as the solution to their problems.

3. Use Seller Contacts Data for Smarter Outreach

Rather than calling random sellers, targeted cold calling yields better results. With a database like Seller Contacts, you can:

Filter sellers based on monthly revenue, category, and location.
Prioritize high-revenue sellers who are more likely to invest in agency services.
Focus on specific niches where your agency has proven success.

When you know who you’re calling and why, your conversion rates increase significantly.

4. Choose the Right Time to Call

Timing is everything in sales. Avoid Mondays and Fridays, as sellers are usually overwhelmed with orders and administrative tasks. The best time to call is mid-week (Tuesday to Thursday) between 11 AM and 4 PM, when sellers are more likely to be available and open to discussion.

Core Elements of a Winning Amazon Agency Cold Calling Script

A great cold calling script is more than just a memorized sales pitch. It should be structured yet flexible, allowing you to adapt based on the seller’s responses. Here are the key components every effective script should have:

1. A Strong Opening That Grabs Attention

The first few seconds make or break the call. You need to spark curiosity without sounding robotic. Instead of starting with “Hi, my name is X, and I work for Y agency,” try:

“Hey [Seller’s Name], I was looking at your Amazon store and noticed something interesting…”

This instantly piques their curiosity and makes them more likely to engage.

2. Quickly Establishing Credibility

Once you have their attention, they’ll naturally wonder, “Who are you, and why should I listen to you?” Instead of a long-winded introduction, keep it concise:

“We work with brands like yours to optimize PPC campaigns, lower ACoS, and boost rankings. In fact, we recently helped a seller in your category increase sales by 42%.”

By mentioning specific results, you show expertise without sounding pushy.

3. Identifying Their Challenges

Rather than launching into a sales pitch, ask about their current struggles. A good approach is:

“Are you currently running PPC campaigns, or do you find them too expensive?”

This makes the call a conversation rather than a monologue.

4. Providing a Quick Value Proposition

Once they reveal their pain points, tie it back to how your agency can help:

“We’ve helped sellers reduce ACoS by 30% while increasing sales—without increasing ad spend. I’d love to show you how.”

A concise, benefit-driven statement keeps them engaged.

5. Handling Objections Effectively

Sellers often have objections like:

“I already have an agency.”
“I don’t have time.”
“I’m not interested.”

Instead of pushing back aggressively, acknowledge and reframe:

“That’s great! What’s one thing your current agency could be doing better?”

This keeps the conversation going rather than ending it abruptly.

6. Closing With a Call-to-Action

The goal isn’t to close the deal immediately but to schedule a follow-up call:

“Let’s set up a free strategy call to analyze your PPC performance. How’s Tuesday at 2 PM?”

This makes it easy for them to say yes without feeling pressured.

Proven Cold Calling Scripts for Amazon Agencies

Every cold call should feel natural, not like a robotic sales pitch. That’s why your script should serve as a guideline, allowing flexibility based on how the seller responds. Below are three battle-tested scripts designed for different scenarios:

1. The Classic Intro Call (For Amazon PPC & Full-Service Agencies)

📞 You: “Hey [Seller’s Name], I came across your Amazon store and noticed you’re selling [Product Category]. Quick question—are you happy with how your PPC campaigns are performing?”

🛒 Seller: “Uh, who is this?”

📞 You: “Good question! I’m [Your Name] from [Your Agency Name]. We help Amazon sellers like you optimize their PPC campaigns to lower ACoS while increasing sales. Just last month, we helped a seller in [related niche] cut ad costs by 30% while boosting revenue. Does that sound like something you’d be interested in?”

If they show interest, proceed to a quick discovery question:

📞 You: “What’s your biggest challenge with PPC right now? Too much ad spend, low conversions, or just not seeing enough results?”

This keeps the conversation focused on their pain points instead of making it all about your services.

2. The Listing Optimization Pitch (For Amazon SEO & Product Page Services)

📞 You: “Hey [Seller’s Name], I was checking out your [Product Name] listing, and I noticed something interesting. You’re getting decent reviews, but I see a few things that might be holding your conversion rates back. Have you had a chance to test different images or keyword strategies?”

🛒 Seller: “Not really. Why?”

📞 You: “Well, we specialize in Amazon listing optimization—helping sellers improve rankings, increase click-through rates, and boost conversions. In fact, we recently worked with a brand in [related category] that saw a 25% increase in sales after a few key listing tweaks. I’d love to show you what we found on your page. Do you have 10 minutes tomorrow for a free strategy call?”

Here, you’re leading with insights and value rather than a direct sales pitch.

3. The FBA & Logistics Solution Pitch (For Agencies Offering Fulfillment & Supply Chain Services)

📞 You: “Hey [Seller’s Name], I noticed you’re selling [Product] on Amazon. A quick question—are you currently using Amazon FBA, or do you handle fulfillment yourself?”

🛒 Seller: “Yeah, we use FBA. Why?”

📞 You: “That’s great. We help sellers like you reduce storage fees, avoid stockouts, and optimize FBA costs. For example, one of our clients in [similar niche] cut fulfillment costs by 18% using our inventory planning system. Would it be worth a quick call to see if we could help you do the same?”

With this approach, you’re leading with a specific benefit that immediately grabs their attention.

Handling Common Cold Call Objections Like a Pro

Most sellers won’t say “Yes, sign me up!” right away. They’ll have objections—some real, some just a reflex to get off the call. Your job is to handle them gracefully and confidently.

1. “I’m not interested.”

Best Response: “I totally understand. Just curious—are you happy with your PPC results, or is there anything you wish was performing better?”

Why this works: It shifts the focus from rejection to an open-ended discussion. Many sellers say they’re “not interested” out of habit but will engage if you ask the right question.

2. “I already have an agency.”

Best Response: “That’s great! Just out of curiosity, what’s one thing they could be doing better?”

Why this works: You’re not asking them to switch agencies—you’re inviting them to compare. This often leads to them revealing their dissatisfaction, giving you an opening.

3. “I don’t have time right now.”

Best Response: “I hear you. How about I send over a quick analysis of your account, and if it looks valuable, we can set up a call next week?”

Why this works: It removes the immediate time commitment while keeping the conversation open.

4. “I don’t want to spend money on this.”

Best Response: “I get that. A lot of sellers worry about costs, but most of our clients actually save money by optimizing ad spend. Would it make sense to at least take a look?”

Why this works: It reframes the service as a cost-saving strategy rather than an expense.

Pro Tips to Increase Cold Calling Success

Even with a great script, cold calling is a numbers game. But by refining your approach, you can improve your conversion rate significantly.

1. Use a Multi-Touch Strategy

Cold calling works best when combined with other outreach methods. Instead of relying on just one phone call, try a sequence like this:

Day 1: Cold call → If no answer, leave a short voicemail.
Day 2: Follow up with an email referencing the call.
Day 4: Call again with a different approach.
Day 6: Connect on LinkedIn or another social platform.

This keeps you on their radar without being too pushy.

2. Speak Like a Consultant, Not a Salesperson

Sellers are wary of aggressive sales tactics. Instead of pushing a service, position yourself as a problem solver:

Bad: “We offer PPC management services. Are you interested?”
Better: “I noticed your ACoS is a bit high. Have you tested different bidding strategies?”

The second approach feels natural and insightful, making sellers more receptive.

3. Record & Analyze Your Calls

One of the best ways to improve is by listening to your own calls. Track key data points like:

How long do successful calls last?
What opening lines work best?
Where do sellers lose interest?

Small tweaks can make a huge difference in conversion rates.

4. Follow Up, Follow Up, Follow Up

Most deals aren’t closed on the first call. If a seller shows interest but doesn’t commit, schedule a follow-up:

📞 You: “You mentioned that your ACoS is high, but now isn’t the best time. Would it be okay if I check back in two weeks to see how things are going?”

A simple scheduled follow-up prevents leads from going cold.

Turn Cold Calls Into Long-Term Clients

Cold calling isn’t easy, but for Amazon agencies, it remains one of the fastest ways to generate leads and win clients. The key is to approach it strategically—research sellers before calling, craft compelling scripts, handle objections gracefully, and follow up persistently.

If you’re serious about growing your agency, consistency is everything. The more calls you make, the better you’ll get. Over time, you’ll refine your pitch, build confidence, and start closing deals like a pro.

Are you ready to take your Amazon agency to the next level? Pick up the phone and start making calls—your next big client could be just one conversation away.