Teikametrics vs Perpetua: Which Amazon PPC Management Tool Is Best for Sellers?

Scaling an Amazon business today isn’t just about finding the right products or setting competitive prices. It’s about mastering advertising—and doing it efficiently.

Amazon PPC (Pay-Per-Click) has become one of the most powerful tools sellers have to drive visibility and grow revenue. But managing PPC manually can quickly become overwhelming, especially when campaigns scale across hundreds of SKUs, multiple marketplaces, and shifting bidding strategies.

That’s where AI-driven PPC management tools like Teikametrics and Perpetua come in.

Both platforms promise to simplify advertising, automate optimization, and unlock higher profits. But they take very different approaches to how they do it.

In this guide, we’ll dive deep into Teikametrics vs Perpetua to help you decide which one fits your business goals better. Whether you’re a growing Amazon seller or managing multiple accounts through an agency, choosing the right tool can make a massive difference.

Pro Tip: Sellers leveraging advanced PPC tools alongside enriched buyer and seller data—like that from Seller Contacts’ database—can outperform competitors with smarter targeting and faster decision-making.

Teikametrics vs Perpetua: Quick Snapshot

Before we dive into the details, here’s a side-by-side comparison to get a quick sense of how Teikametrics and Perpetua stack up:

Feature	Teikametrics	Perpetua
Founded	2012	2016
Focus	Full-suite ad & inventory optimization	Full automation for Amazon & other marketplaces
Key Strengths	Deep customization, analytics, multichannel growth	Speed, simplicity, fast scaling
Main Weakness	Steeper learning curve	Loss of control, aggressive bidding patterns
Pricing Model	Tiered + % of ad spend	Higher base price, annual contract commitments
Platforms Supported	Amazon, Walmart, Target (managed), Google (early stage)	Amazon, Instacart, Walmart, Target
Free Trial	Yes	No

At a glance, Teikametrics offers a wider, more customizable experience, while Perpetua focuses on automated speed and ease.

Platform Overview: Background and Vision

Teikametrics

Founded in 2012, Teikametrics has been around longer than most Amazon-focused ad tech companies. They position themselves not just as an ad optimization tool, but as a Marketplace Optimization Platform (MOP).

Their vision extends beyond ads: helping sellers and brands improve profitability by integrating inventory management, market intelligence, and advertising data into one AI-driven ecosystem.

Teikametrics supports self-service models for hands-on sellers, but they also offer Managed Services and Agency Partnership programs for larger brands or agencies looking to outsource.

Perpetua

Perpetua, founded in 2016, takes a more focused approach. They exist for one core purpose: automate eCommerce advertising at scale.

Their platform emphasizes ease-of-use and lightning-speed optimization. Sellers set a goal (like a target ACOS), and Perpetua’s algorithms handle the rest—from bid adjustments to campaign restructuring—without constant human intervention.

Unlike Teikametrics, Perpetua leans heavily into marketplaces beyond Amazon, such as Instacart and Target. Their vision is clear: grow fast with minimal touch.

Core Philosophies Compared

Both Teikametrics and Perpetua leverage machine learning to automate campaign management, but they are built on very different philosophies.

Teikametrics gives sellers more strategic control. You can fine-tune bids, segment campaigns, optimize by dayparts, and access granular reporting. The AI suggests changes, but you’re in the driver’s seat.

Perpetua, on the other hand, is designed for hands-off management. Once you set your goals, the system handles bids, budgets, and structure automatically. But if you like to micromanage your campaigns, you may find this limiting.

In short:

• Choose Teikametrics if you want control and flexibility.
  
• Choose Perpetua if you want speed and simplicity.
  

Key Features Breakdown

Shared Features

Both platforms offer core automation features sellers expect:

• AI-powered bid optimization.
  
• Keyword harvesting from search term reports.
  
• Negative keyword management to eliminate wasteful spending.
  
• Real-time campaign performance dashboards (tracking ACOS, ROAS, TACOS, etc.).
  

But where they differ is in their specialized features.

Teikametrics Unique Features

• Inventory and Ad Synchronization: Predictive restock alerts and ad performance tracking to prevent wasted spend during low-inventory periods.
  
• Multichannel Management: Ability to run campaigns across Amazon, Walmart, and even limited Google integrations.
  
• Hiive Integration: Social commerce tools (influencer marketplace) for brands seeking to amplify off-Amazon traffic.
  
• Advanced Amazon Marketing Cloud (AMC) Reporting: Unlock deeper buyer behavior insights (available for premium users).
  
• Smart Campaigns and Dayparting: AI predicts the best times to run ads based on buyer patterns.
  

Perpetua Unique Features

• Share-of-Voice (SOV) Tracking: Monitor how visible your products are compared to competitors across search results.
  
• Organic Rank Tracking: Measure how ads are impacting your natural keyword rankings.
  
• Boost Feature: Aggressively push rankings for new product launches or critical sales periods.
  
• Retail Media Expansion: Early movers into Instacart and Criteo, beyond Amazon and Walmart.
  

Summary:
Teikametrics goes deep into analytics and cross-channel control, while Perpetua doubles down on visibility, speed, and organic growth support.

Platform Coverage: Where Each Excels

Teikametrics shines with:

• Amazon sellers aiming for long-term brand building across multiple marketplaces.
  
• Businesses where inventory data integration matters for ad strategy.
  
• Sellers willing to invest time upfront for deeper campaign mastery.
  

Perpetua stands out for:

• Agencies managing hundreds of SKUs who need rapid deployment and low manual labor.
  
• Brands expanding into new retail media like Instacart and Target.
  
• Sellers focused purely on fast growth, willing to trade off some control.
  

If your brand sells in grocery or retail media beyond Amazon, Perpetua’s early Instacart support can be a game-changer.

Pricing and Value for Money

Pricing is often the deal-breaker for growing sellers. Here’s a closer look.

Teikametrics Pricing

• Essentials Plan:
  
  • $99/month for sellers with <$5K monthly ad spend.
    
  • Includes basic self-service features.
    
• Custom Pricing for Larger Accounts:
  
  • 3% of monthly ad spend after you cross $10K.
    
  • Managed Services start at $2,249/month if you want a team handling your account.
    
• Free Trial:
  
  • Teikametrics offers a free 30-day trial, allowing you to test the platform without upfront commitment.
    

Pros: Affordable for small sellers; no lock-in contracts for Essentials users.
Cons: Advanced AMC reporting and social shopping tools are gated behind premium tiers.

Perpetua Pricing

• Essentials Plan:
  
  • Starts at $695/month for accounts spending up to $10K.
    
• Overages:
  
  • After $10K ad spend, a 3% commission kicks in—similar to Teikametrics.
    
• Contract Terms:
  
  • Requires annual commitments in most cases.
    
  • No free trial available.
    

Pros: Transparent pricing for mid-sized and large brands.
Cons: High entry cost for smaller sellers; lack of flexibility if you outgrow or want to change providers.

At a Glance:

Platform	Starting Price	Free Trial	Contract Required
Teikametrics	$99/month	Yes (30 days)	No (monthly plans available)
Perpetua	$695/month	No	Yes (annual)

Bottom Line:
If you’re an emerging seller managing a lean budget, Teikametrics offers a softer entry.
If you’re scaling aggressively and can commit to an annual plan, Perpetua’s speed advantage may outweigh the higher upfront cost.

User Control and Automation Style: How Much Freedom Do You Get?

When sellers consider PPC tools, one of the biggest questions is:
“Will I have control over my campaigns—or will the software control me?”

This is where Teikametrics and Perpetua differ quite dramatically.

Teikametrics: Fine-Tuned Control

With Teikametrics, you’re always in the driver’s seat.

The AI makes smart recommendations, but you choose whether to accept, adjust, or reject changes. You can:

• Adjust bids manually if needed.
  
• Create your own campaign structures.
  
• Choose dayparting windows (time-based bid boosts).
  
• Access granular keyword and placement-level performance data.
  

Example:
If you know a certain keyword only converts profitably between 6 PM–11 PM, you can set custom rules to throttle bids during other hours.

This type of granular customization is ideal for sellers with complex catalogs, unique seasonality patterns, or tight ROAS targets.

Perpetua: Automation First

Perpetua’s model is closer to “set it and forget it.”

Once you input your target ACOS and budget, the system automatically:

• Harvests keywords.
  
• Adjusts bids dynamically.
  
• Pauses poor performers.
  
• Structures campaigns under its preferred system.
  

Important:
If you like to adjust every ad group manually, Perpetua can feel restrictive.
However, if you value time savings over micromanagement, it’s incredibly efficient.

Summary:

• Teikametrics = Best for hands-on sellers who want visibility and manual overrides.
  
• Perpetua = Best for fast-moving teams who prefer full automation.

Performance Insights: How Well Do They Actually Deliver?

Teikametrics Performance

Teikametrics focuses heavily on efficiency improvements over time.

According to Teikametrics’ published data:

• Sellers typically see 20–30% ACOS reductions within 90 days.
  
• Brands with multichannel campaigns (Amazon + Walmart) saw up to 35% total ROAS improvement by coordinating inventory and ads.
  
• Ad revenue growth can outpace organic revenue by 1.5x after implementing smart bidding and inventory-aware strategies.
  

What makes Teikametrics powerful is how it combines data from inventory, ads, and pricing changes, allowing smarter PPC moves that pure ad tools miss.

Perpetua Performance

Perpetua focuses more on aggressive growth metrics:

• Clients often report 50–70% increases in total ad-attributed sales within the first 60 days.
  
• Case studies highlight 15–25% improvements in organic rankings for top keywords, largely due to Perpetua’s “Boost” feature.
  
• Brands that used Perpetua across Amazon, Instacart, and Walmart typically expanded marketplace share faster—up to 30% YoY growth.
  

The tradeoff?
Because Perpetua is so aggressive, ACOS can temporarily rise before stabilizing, especially during launch or scaling phases.

Final Verdict: Which Should You Choose?

There’s no universal answer—it depends on your goals.

Choose Teikametrics if:

• You want granular control over bidding, timing, and targeting.
  
• You sell across multiple marketplaces (Amazon, Walmart).
  
• Inventory management integration matters to your ad strategy.
  
• You prefer a lower-cost entry with flexible contracts.
  

Choose Perpetua if:

• You need speed and automation above all else.
  
• You are scaling fast and don’t want to manually optimize campaigns.
  
• You sell groceries, beauty, household, or fast-moving products (ideal for Instacart + Amazon).
  
• You’re comfortable with higher upfront investment and annual contracts.
  

How Seller Contacts Users Can Maximize Results with These Tools

If you’re using a seller database like Seller Contacts, pairing it with smart PPC management creates a competitive advantage few sellers leverage.

Here’s how:

• Laser-target competitor niches: Use Seller Contacts’ filtering by category to identify high-value keywords competitors target. Feed those into your PPC campaigns.
  
• Smarter product launches: Identify underserved products or brands through seller data, and combine that with Perpetua’s Boost or Teikametrics’ Smart Campaigns.
  
• Refined audience targeting: Use Seller Contacts’ revenue and geographic filters to create location-based campaigns (especially valuable for Walmart and Instacart).
  

Pro Tip:
Sellers who combine external audience data with PPC automation tend to see 15–25% faster scaling than those relying solely on Amazon native targeting.

Bonus FAQs

1. Does Teikametrics manage Walmart ads better than Perpetua?

Yes.
Teikametrics has a deeper Walmart ad integration, including inventory-aware ad pausing, whereas Perpetua’s Walmart capabilities are newer and still evolving.

2. Can I use both Teikametrics and Perpetua together?

Technically no.
They both manage campaigns independently, and using both could cause conflicts (e.g., overlapping bid adjustments).

Choose one based on your operational style.

3. Is a free trial available for either tool?

Only Teikametrics offers a 30-day free trial.
Perpetua requires commitment upfront, usually through an annual contract.

4. Which tool is better for agencies?

Perpetua tends to be favored by agencies managing large portfolios because of its automation and speed of scaling.
But agencies offering high-touch, customized PPC services might prefer Teikametrics for its flexibility.