How to Start an Amazon PPC Agency in 2025?

The Amazon advertising landscape has changed dramatically over the last few years. What once was dominated by sellers dabbling in campaigns themselves is now a fast-evolving space where professional help is in high demand.

Amazon’s ad business generated over $47 billion in 2024, making it the third-largest digital advertising platform after Google and Meta. That’s not just big—it’s a shift. It means sellers now see ads not as an experiment, but a core part of their growth strategy.

And that’s exactly where an Amazon PPC agency comes in.

This guide is for freelancers, marketers, and eCommerce professionals who want to start their own Amazon PPC agency in 2025. It’s packed with insights, real strategies, and clear direction to help you build a lean, data-driven, and scalable business.

Why 2025 Is the Best Time to Start an Amazon PPC Agency

Let’s start with the “why.” Because without the right context, this can seem like just another digital service business.

But Amazon PPC is different.

Here’s what’s happening right now:

• Ad spend is growing fast. In 2019, Amazon ad revenue was $10 billion. In 2024, it crossed $47 billion. That’s a 370%+ growth in just five years.
  
• More sellers are entering the market. In 2024, over 4.3 million active sellers were recorded across Amazon marketplaces globally.
  
• Advertising costs are rising. CPCs have increased across almost every major category. Sellers need better campaign strategy to stay profitable.
  
• DIY isn’t cutting it anymore. Many sellers are hitting a wall. They’ve tested campaigns themselves and now want professionals to manage their ad budgets.

That’s where you come in.

An Amazon PPC agency doesn’t require fancy offices, a big team, or a massive budget to start. It can be lean, remote-first, and highly profitable. What matters most is that you know what you’re doing—and you can show results.

What Skills and Tools Do You Need First?

Before you take on clients or build an agency website, you need the foundations. You’re not just managing ad spend. You’re managing profit, visibility, and often, the lifeline of a product.

Understand the Amazon Ad Types

You don’t need to be a guru in all things Amazon, but you do need to know how to run the core ad formats:

• Sponsored Products – The bread and butter of Amazon ads. These show up in search and product pages.
  
• Sponsored Brands – Headline ads with custom creatives, mostly for brand-registered sellers.
  
• Sponsored Display – Retargeting and awareness ads, great for off-Amazon visibility.

Many sellers aren’t using more than one of these effectively. That’s your opportunity.

Master the Metrics That Matter

Amazon PPC has a set of performance indicators you’ll live by:

• ACOS (Advertising Cost of Sales) – Ad spend divided by attributed sales. Lower is generally better.
  
• TACOS (Total ACOS) – Ad spend divided by total (organic + paid) sales. Helps you track overall efficiency.
  
• CTR (Click-through rate) – Are your ads getting attention?
  
• CPC (Cost per click) – What are you paying for traffic?
  
• CVR (Conversion rate) – Are clicks turning into orders?
  
• ROAS (Return on Ad Spend) – Total sales from ads divided by ad spend.

If you can’t explain these clearly to a client, you’ll have a hard time proving your value.

Tools You’ll Need to Get Started

Start with a lean stack. You don’t need to subscribe to five platforms out of the gate.

Beginner Setup:

• Amazon Ads Console
  
• Google Sheets or Excel for reporting
  
• Free version of Helium 10 (for basic keyword research)

Pro Setup:

• Bulk operations tools + campaign templates
  
• PPC software like Scale Insights or Perpetua
  
• Reporting dashboards using Looker Studio or DataBox

And most importantly, if you’re planning to scale and acquire clients smartly—use data tools like Seller Contacts. It gives you access to a real database of active Amazon sellers, along with their estimated revenue, product types, and marketplace data. That means less guesswork, more precision in targeting.

Who Should You Serve? Choosing a Target Niche

One of the biggest mistakes new PPC agencies make is trying to serve “everyone.” That rarely works.

A focused niche helps you speak the seller’s language, build repeatable processes, and create real expertise.

You can filter by:

1. Product Category

Sellers in categories like supplements, beauty, or home goods often have higher ad budgets—and greater competition. That means they’re more likely to pay for expert help.

2. Business Type

Are you working with private label brands? Wholesalers? Aggregators?
Each has a different structure, margin profile, and ad strategy. Start with one and build from there.

3. Ad Spend Level

• Sellers spending under $3K/month on ads often need education and hand-holding.
  
• $3K–$15K/month is your ideal target—they have budget but may not be big enough for large agencies.
  
• Over $15K/month means higher pressure but also higher retainers.

Using Seller Contacts, you can filter sellers by estimated revenue, location, and even product category. You can even sort by brand owners vs resellers, which is critical for targeting the right audience.

Creating Your Offer and Setting Pricing

This is where a lot of people get stuck. What should you offer? How much should you charge?

Start Simple. Deliver Value.

A clean offer beats a complex one every time. Here’s what most clients need:

• Campaign setup and structuring – Setting up keyword-targeted, well-organized campaigns.
  
• Ongoing optimization – Bid adjustments, search term pruning, budget allocations.
  
• Keyword research – Identifying long-tail opportunities and profitable terms.
  
• Reporting and insights – Clear dashboards showing what’s working, what’s not.
  
• Optional add-ons – Creative support, listing optimization, or Sponsored Brand video ads.

You don’t need to offer everything at once. Start with one strong service and build from there.

Pricing Models

Here’s what the market generally looks like:

Pricing Model	Description	Typical Range
% of Ad Spend	Most common for scaling clients	10–15% of ad spend
Flat Monthly Fee	Predictable revenue, easier for small sellers	$500–$2,000/month
Hybrid Model	Base fee + performance bonus	$750 base + % bonus
Audit/One-Time Setup	Entry point offer to convert leads	$299–$999 per audit

Offering tiered packages like Basic, Growth, Enterprise helps clients self-select based on need and budget.

The Business Setup: Getting Legal, Organized, and Ready

You don’t need to overcomplicate things here, but you do need to look professional.

Start with the basics:

• Register your business (LLC is a common structure)
  
• Open a separate bank account
  
• Set up contracts – Use NDAs and service agreements (you can get these from platforms like Bonsai or Docracy)
  
• Choose your tools – Use Trello, Notion, or ClickUp to manage client work
  
• Create onboarding documents – A short client intake form and checklist goes a long way

Don’t try to build a big team too early. Focus on delivering quality yourself, then bring on help once your systems are tight.

Getting Your First 5 Clients: Smart Outreach That Works

Let’s get to the part everyone asks: How do I get clients?

You don’t need to run ads or spend thousands. You need data, precision, and good messaging.

This is where Seller Contacts becomes your growth engine. Filter down to sellers in a specific niche, with mid-level revenue, and operating in marketplaces you understand. Then build a prospect list.

Reach out with:

• A short, personalized cold email
  
• A clear value offer (free audit or performance benchmark)
  
• A real reason to reply (stats, insights, or case studies)

Here’s a sample cold email framework that works:

Subject: Quick idea for your Amazon ads

Hey [Name],

I was reviewing your product listings in the [Category] space and noticed a few ad targeting gaps I’ve seen with similar brands.

I manage Amazon ad campaigns for brands doing $[X]–$[Y] in revenue and usually help lower TACOS by 15–25% in the first 60 days.

Would you be open to a quick audit or performance breakdown? No pitch—just insights.

Cheers,
[Your Name]

Focus on getting that first “yes.” Build results. Turn those into case studies. Everything snowballs from there.

How to Retain Clients and Keep Them Happy

Acquiring a client is hard. Losing one is easy.

Most agencies don’t fail because they can’t get clients—they fail because they can’t keep them.

Here’s how you build long-term relationships that turn into referrals, case studies, and consistent revenue:

1. Set Clear Expectations Early

Don’t overpromise. Be honest about how long PPC results take. Usually, it takes 30–45 days just to stabilize campaigns. Show clients a 3-month growth plan so they know what to expect.

2. Communicate Consistently

Weekly check-ins. Monthly performance calls. A quick message when something spikes or dips. Keep clients in the loop—before they ask.

Use Loom videos to walk through reports. It feels personal, and clients appreciate the transparency.

3. Show Impact, Not Just Data

Clients don’t care about a 15-page spreadsheet. They want answers to:

• Are we growing?
  
• Are we spending profitably?
  
• What are we testing next?
  

Use simple visuals. Show how ACOS improved. Explain how a new keyword boosted conversions. Make your reporting about decisions, not just metrics.

4. Be Proactive With Strategy

If you’re just “managing bids,” you’re replaceable. But if you bring strategic ideas—like testing Sponsored Display, launching a new product with aggressive ads, or optimizing the listing to improve CVR—you become a growth partner.

When (and How) to Scale Your Agency

At some point, you’ll hit capacity. You can only run so many campaigns, answer so many emails, and prepare so many reports before burnout hits.

That’s your cue to systemize and scale.

1. Build SOPs for Everything

Start with what you do every week.
Write down your process for:

• Keyword research
  
• Launching a campaign
  
• Running weekly optimizations
  
• Onboarding new clients
  
• Monthly reporting

Tools like Notion or ClickUp are great for this. SOPs make it easier to train team members—and give you peace of mind.

2. Hire Slowly but Intentionally

Don’t rush to hire a team. But when you do:

• Start with a virtual assistant or account coordinator
  
• Later, hire a PPC specialist to take on day-to-day optimizations
  
• Use freelancers for specialized tasks like creative design or video ads

Always test with part-time work or a project before making long-term commitments.

3. Streamline With Automation

Platforms like Scale Insights, ZonTools, Adtomic, or Perpetua allow you to automate bid rules, keyword harvesting, and budget adjustments.

This doesn’t replace human strategy—but it saves time on routine tasks.

Build Authority: Make Clients Come to You

One of the biggest unlocks in agency growth is when clients start finding you—not the other way around.

1. Publish Case Studies

After 60–90 days with a client, ask if you can share results. Highlight where they started, what you did, and the end outcome. Keep it real and results-focused.

You can publish this as a LinkedIn post, Medium article, or use it in your outreach.

2. Share What You Know

You don’t need to be an influencer. Just share lessons from your work:

• “How we helped a kitchen brand lower ACOS from 40% to 25% in 45 days”
  
• “What sellers are missing in Sponsored Display ads”
  
• “3 campaign mistakes I fix in almost every new account”

Be helpful. Be specific. You’ll attract interest.

3. Speak Where Sellers Listen

Consider guest posting on Amazon seller blogs. Join private seller Facebook groups. Attend seller conferences—either in-person or virtually.

If you’re using Seller Contacts, you can also reach out to marketplace coaches and consultants. They often refer clients to reliable PPC managers.

Common Mistakes to Avoid

1. Chasing every type of client. Stick to one category or seller profile first. It’s easier to grow vertically than horizontally.

2. Ignoring the product listing. Ads won’t work if the listing is weak. Help clients optimize images, titles, bullets—this boosts CVR and ROAS.

3. Not tracking TACOS. Many sellers only look at ACOS. You need to show how ads impact total revenue, not just paid clicks.

4. Not reading the data. Don’t rely only on ad software suggestions. Look at Search Term Reports, Placement Reports, Budget Cap warnings—this is where real insight lives.

5. Over-automating too early. Don’t let tools do all the thinking. Use automation for routine tasks, but keep your head in the strategy.

How Seller Contacts Can Help You Grow Your PPC Agency

To succeed in this space, you need a steady stream of quality leads. Cold outreach still works—but only if it’s smart and data-driven.

That’s where Seller Contacts gives you the edge.

With access to the world’s largest database of Amazon and eCommerce sellers, you can:

• Find sellers by product category, revenue, and location
  
• Target based on ad spend potential or brand type
  
• Segment your prospecting lists by need and budget

No more guessing. Just clean, verified seller data you can act on.