10 Must-Have Tools for an Amazon Agency
Running an Amazon agency isn’t just about understanding the platform.
You’re managing advertising, listings, sourcing, reporting, strategy—and juggling clients who expect fast results. You need to do more than just work hard. You need to work smart.
The most successful Amazon agencies in 2025 are using tools not just to do more, but to think better. From powerful PPC automation platforms to detailed product research and streamlined client acquisition, the right tools can multiply your output and results.
In this guide, we’ll walk you through 10 essential tools every Amazon agency should be using. These aren’t just popular tools—they’re the backbone of high-performing agencies that scale faster and serve clients better.
1. Amazon Ads Console
The Starting Point of Every PPC Operation
Let’s start with the obvious one.
Even with a dozen advanced tools on the market, you can’t ignore the Amazon Ads Console. It’s the foundation for campaign setup, sponsored product ads, sponsored brands, and reporting.
But here’s the issue: the Console lacks intelligent automation.
You’ll find yourself spending hours managing bids manually, pulling reports, and adjusting keyword targets. That’s why most agencies use this as a base layer—then layer on smarter tools for performance optimization.
Still, if you’re running an agency and don’t understand how to interpret performance from the Console, you’ll be flying blind.
Use it for:
- Reviewing ACOS and TACOS trends
- Pulling raw campaign data
- Setting up new campaigns quickly
But be prepared to scale beyond it fast.
2. Perpetua, Quartile, or Adtomic
Advanced PPC Tools Built to Scale Amazon Campaigns
The PPC space is where many agencies win or lose. And if you’re managing more than 3-5 accounts, manual management won’t cut it.
Perpetua, Quartile, and Adtomic are the front-runners in the Amazon PPC automation space.
They offer features like:
- Rule-based bidding with automation
- Search term harvesting for keyword expansion
- Dayparting (ads scheduled by time of day)
- Cross-account dashboards for agencies
Perpetua, for example, also includes creative optimization for video and sponsored brand ads. Quartile leans into AI-driven optimization, while Adtomic (by Helium 10) integrates deeply into your broader SEO and product data.
These tools don’t just save time—they often improve performance. Agencies using automation for keyword optimization and bid management often report 10–20% better ACOS across accounts after setup.
They’re not cheap—most pricing starts around $500/month—but they can easily pay for themselves if you’re managing $20k+ in ad spend across accounts.
3. Helium 10 or Jungle Scout
The Tools That Power Product Research and Listing Optimization
Whether you’re launching new products or optimizing existing ones, you need data. Keyword data. Sales data. Market trends.
That’s where Helium 10 and Jungle Scout come in.
These are still the go-to tools for:
- Keyword research using tools like Cerebro and Magnet (Helium 10)
- Product validation using sales volume and BSR trends
- Competitor research across listings and keywords
- Reverse ASIN lookup to see what’s driving top listings
Agencies often rely on these platforms to build client reports, identify new keyword opportunities, and support listing audits.
Helium 10 also offers alerts, listing monitoring, inventory tools, and more—making it a full-suite platform for growing brands and agencies.
If your agency provides listing optimization or launch support, you absolutely need one (or both) of these.
4. Keepa
Your Secret Weapon for Pricing and Sales Trends
When your clients ask you, “Why did my sales drop last month?”—Keepa usually has the answer.
Keepa provides detailed charts for:
- Price history (including sale prices and coupons)
- BSR (Best Seller Rank) over time
- Seasonal trends that affect product demand
It’s simple but powerful. You can pull up a chart for any ASIN and immediately see what happened to pricing, stock levels, or demand.
If you’re trying to show a client why their current product is stuck, or why another product is worth launching, Keepa helps you visualize that argument with hard data.
Keepa also helps prevent product research mistakes. Products with short-term spikes may look promising in Helium 10 or JS—but Keepa reveals whether that spike is a seasonal fluke or a trend worth chasing.
5. Alibaba and Sourcing Extensions
Because Sourcing Still Makes or Breaks a Product
Many Amazon agencies stay away from sourcing. But if you’re working with private label clients—or offering end-to-end services—then understanding sourcing tools is essential.
Alibaba remains the world’s largest sourcing marketplace. But it’s often crowded, full of middlemen, and hard to navigate for new clients.
Using Chrome extensions like Alibaba RFQ, 1688 (if you have a sourcing partner in China), or even Jungle Scout’s Supplier Database, you can speed up sourcing checks and connect clients with verified factories.
Pro tip: Tools like ScanUnlimited let you bulk analyze supplier spreadsheets to identify profitable ASINs, margins, or supply issues—especially helpful if you’re working with wholesale clients.
Helping clients avoid a bad supplier could save them tens of thousands in inventory costs—and you become indispensable as their agency.
6. Seller Contacts
The #1 Lead Generation Tool for Amazon Agencies
Growing your Amazon agency means one thing: getting more clients.
And that’s where Seller Contacts comes in.
It’s the world’s largest and most accurate database of Amazon and eCommerce sellers, giving agencies access to 1M+ sellers with detailed filters to find the right prospects.
You can filter by:
- Revenue range
- Product category or niche
- Seller location
- Fulfillment type (FBA, FBM, or hybrid)
This is not just a contact dump. Each seller profile includes:
- Storefront name
- Email (where available)
- Product focus
- Geo data
- Estimated revenue
Agencies use Seller Contacts to:
- Find new PPC clients in niches they specialize in
- Run cold outreach by category (e.g., Pet, Beauty, Home)
- Discover rising sellers before competitors do
Here’s a real example: One 3-person agency used Seller Contacts to build a list of 300 US-based FBA sellers in the Home & Kitchen niche. Within 6 weeks, they closed 3 retainer clients for PPC + listing optimization—each worth $1,200/month.
Seller Contacts plans start at just $69/month, with a 20% discount for new users. If you’re trying to grow your pipeline in 2025, this is a no-brainer.
7. Canva + PickFu
Creative Optimization Without the Guesswork
Your client’s listing images are underperforming. You think you know why. But instead of guessing—test.
PickFu lets you run A/B tests with real people to compare:
- Main images
- Titles
- Pricing
- Infographics
- Bullet points
You get detailed feedback from U.S. shoppers within 24 hours. It’s fast and surprisingly affordable (starting around $50 per poll).
Pair it with Canva—the free and easy graphic design tool—for quick turnaround on optimized images, infographics, and A+ content mockups.
Agencies that offer listing optimization or launch packages can use this combo to increase click-through and conversion rates, backed by real data.
8. Listing Mirror or FlatFile Pro
For Agencies Managing Listings Across Marketplaces
If you’re working with brands selling on Amazon, Shopify, Walmart, and eBay—keeping listings synced is painful.
Listing Mirror and FlatFile Pro solve that.
They let you:
- Manage listings across multiple platforms
- Sync product details and inventory
- Bulk upload or edit ASINs
Especially helpful for agencies managing multi-channel brands or high-SKU catalogs, where manual flat file uploads become a bottleneck.
9. DataHawk or Nozzle
Analytics That Actually Make Sense for Clients
Clients don’t just want results—they want proof of performance.
If you’ve ever tried to explain TACoS trends or organic rank shifts to a non-technical brand owner, you know the pain. Raw reports from Amazon Ads Console or Helium 10 are not client-friendly.
That’s where tools like DataHawk or Nozzle come in.
These platforms offer analytics dashboards built for agencies, where you can:
- Track organic and paid keyword rankings
- Monitor Buy Box percentages
- Show sales attribution across ad types
- Visualize profitability after fees, refunds, and returns
- Create automated client reports with brand logos
DataHawk, in particular, also supports multi-account rollups, so you can view and compare performance across all your clients from one clean dashboard.
If you’re offering reporting or data transparency as part of your agency value prop (and you should), this is an essential layer.
It’s also a great retention tool—clients are less likely to churn when they can see the positive trends clearly.
10. Trello, Notion, or ClickUp
Organizing the Chaos Inside Your Agency
Amazon is messy. Agencies are even messier.
You’ve got clients launching, ads running, listings to fix, creatives to approve, refunds to track—and it all happens at once.
Without a proper project management tool, things fall through the cracks fast.
That’s why successful agencies use Trello, Notion, or ClickUp to organize:
- SOPs and onboarding documents
- Campaign timelines and launch plans
- Creative assets
- Weekly client updates and deliverables
- Task ownership across team members
Let’s say your agency handles PPC, creative, and listings. You can create a ClickUp board for each client, with checklists for:
- Ad launch schedule
- Creative production
- Optimization cycles
- Monthly reporting deadlines
It turns chaos into clarity—and helps you scale your team without dropping the ball on clients.
Even if you’re a small agency today, having systems like this early makes growth smoother and more profitable.
Bringing It All Together: What Your Tech Stack Should Look Like
No two agencies are exactly alike—but most high-performing ones share a familiar stack.
Here’s how a lean but powerful Amazon agency tool stack might look in 2025:
| Category | Recommended Tools | Purpose |
| Campaign Management | Amazon Ads Console + Perpetua/Quartile | Campaign setup + automation |
| Keyword Research | Helium 10 or Jungle Scout | Product and keyword insights |
| Price & Sales Trends | Keepa | Historical pricing + BSR |
| Sourcing & Products | Alibaba + ScanUnlimited | Supplier validation |
| Client Outreach | Seller Contacts | Lead generation and targeting |
| Creative Testing | PickFu + Canva | Optimize listing assets |
| Multi-Channel Sync | Listing Mirror / FlatFile Pro | Cross-platform listing control |
| Reporting & Analytics | DataHawk or Nozzle | Performance dashboards |
| Internal Operations | Notion / ClickUp / Trello | Team and project management |
Not all agencies need every tool at once. But skipping out on the wrong ones—especially tools like Seller Contacts, a reliable PPC automation suite, or a robust keyword tool—can slow you down or limit your growth.
Bottom Line
The Amazon landscape is more competitive than ever.
Clients expect fast results, clear communication, and constant optimization. Trying to deliver all that manually is nearly impossible.
The tools we’ve listed aren’t optional luxuries—they’re force multipliers. They help you serve more clients, deliver better results, and free up your time to focus on growth.
And if there’s one tool that gives you an edge right now, it’s Seller Contacts.
Whether you’re just starting your agency or looking to scale your client pipeline, having accurate seller data makes cold outreach easier, more effective, and way less frustrating.
Start with Seller Contacts → Grow your client base
Add PPC automation → Scale campaign results
Use data tools → Retain and impress clients
Systemize operations → Grow without chaos
You don’t need 50 tools. But the right 10 can change everything.
